Harness the Power of the LinkedIn Pro-sumer

of B2C Marketers used LinkedIn to distribute content in 2013

more likely to be active in online conversations

LinkedIn Pro-sumers have more buying power than other social platforms

$2000–$3000 annually on vacations

$839 annually on clothing

152% more likely to be a frequent flyer

41% more likely to have spent $30K+ on their last vehicle

71%

152%

80%

LinkedIn

PinterestTwitter

Tumblr

Facebook

Consumer Buying Power Index

Unless otherwise indicated, all data is from the following sources.1. Content Marketing Institute 20132. MRI, Spring 20133. comScore Buying Power Index 2013, Data. US only.

would pay more to purchase from a brand they trust