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HASHTAGS VS. HARD COPY RESUMES: GUERRILLA JOB SEARCH TACTICS FOR COLLEGE STUDENTS
J. M. HENDERSON
@GENERATIONMEH
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WHO AM I?
• Founder, Secret Agent Research
• Journalist, Forbes
• Media Expert, Millennial Culture
• @GenerationMeh
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IF YOU REMEMBER NOTHING ELSE
All communication is interpersonal
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IF YOU REMEMBER TWO THINGS
People care about what’s in it for them. Appeal to self-interest, not altruism.
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IF YOU REMEMBER THREE THINGS
If the first time a hiring manager hears from you is when you email them your resume, you’re doing it WRONG.
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THE FOUR CS OF SOCIAL MEDIA
Connection• Curation• Context• Currency
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CONNECTION
Networking is the best way to find a job. Being well-networked is what’s truly effective.
Unfortunately, your network probably sucks.
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HOW DO YOU GET CONNECTED?
• Find the right people (CURATION)
• Figure out the right conversation/platform/opportunity (CONTEXT)
• Offer something of value (CURRENCY)
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HOW DO YOU GET CONNECTED?
• Find the right people (CURATION)
• Figure out the right conversation/platform/opportunity (CONTEXT)
• Offer something of value (CURRENCY)
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CURATION1. Identify where you want to work
2. Scope out their social media presence
• Twitter (most open)
• LinkedIn (most intimate)
3. Find their people
• Employee Insights on LinkedIn
• Follow them on Twitter (list)
Congrats! You’re assembling a network. Now, you need to activate it.
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CONTEXT
Identify opportunities to engage and on what terms.
1. Understand how people use each platform and their expectations for it.
2. Start listening to parse tone and personality.
3. Look at how other people (your competition) are engaging.
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CURRENCY
Remember that thing about self-interest?
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MEET MASLOW
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CURRENCYDemonstrations of Higher Value
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WHAT COUNTS AS CURRENCY?
Almost anything that entertains, informs, enlightens or makes someone’s life easier• Retweets
• Links to interesting articles
• Blog posts + comments
• Introductions
• Participation in webinars/Twitter chats/meetups/conference
• Emails
• Podcasts
• Portfolio
• App
• Live event
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RULES OF ENGAGEMENT
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FIND YOUR BEST-FIT AUDIENCE
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BE BRIEF
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GET PERSONAL
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FOLLOW THE LOGIC OF DATING
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YOU ARE THE PRODUCT
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RECAP
To Connect:
• Curate your network
• Identify the best Context
• Flash your Currency
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IF YOU STILL HAVE ROOM IN YOUR BRAIN
• It’s never too early to start getting networked.
• It really is about who you know, but social media makes it easy to know people. Lots of people.
• You are Drake. You can start from the bottom and use ideas and opinions to climb up.
• Familiarity and likeability trump expertise. People help people they like.
• It’s not about marketing. Forget branding. Remember courtesy and curiosity.
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QUESTIONS?