Download - Hazel’s makeover
TABLE OF CONTENT SWOT analyses
S: StrengthsW:WeaknessesO: OpportunitiesT: Threats
New productGreen and clean
New logo Mission statement Hazel’s angels
WEAKNESSES (INTERNAL) Customers see Hazel as outdated
Catalogues unattractive
Too many different product lines (which are not great money spinners)
Poor quality of products
Lack of interesting new lines
Ordering procedures old fashioned
OPPORTUNITIES Using internet and e-commerce
www.hazelscosmetics.com Enter retail segment
Green products
NEW LOGO
Symbol which stands for peace
Symbol which stands for: phisycal- mental- and spiritual health and protection against bad influences
MISSION STATEMENTS We believe in a green future we would
like to be in balance with nature
Every one deserves to be a natural beauty Hazels Angels