Download - HeBS digital Reservation Recovery Products
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Recovering Abandoned Hotel ReservationsInnovative products to help guests complete the booking process.
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Reservation Recovery
HeBS Digital will bring guests back to complete the booking.
Why should you try to recover abandoned bookings?
• Typical conversion rates on hotel websites are 2 – 3%• Approximately 1/3 of website visitors initiate a booking • Only 5% of website visitors actually complete the booking
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Marketing message served when visitor abandons the reservation process.
Visitors can set a date for a reminder email to be delivered to them.
Reservation Conversion Optimization Package
Reservation Abandonment Program (RAP)
Smart Rate Promos
Real-time availability and price promotion on the mobile and desktop.
Reservation Email RetargetingEmail invites and incentivizes the guest to complete the reservation.
Reservation Reminder
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Capture guest booking details, send ‘recovery’ email with a link back into the booking process, and recapture that booking!
Only 5% of initiated bookings are completed.
Email Retargeting
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7,272%
251$83,62
7
Room nights
Revenue
For a NYC luxury hotel in NYC conducted for 30 days, we saw:
ROAS
Reservation Abandonment Program (RAP)
Point-of-sale marketing message.
Served to visitors who abandon the reservation process and exit the website. Only served when someone initiates a booking and clicks on “search availability/rates” button. Upon exiting, they are served the promotion banner with a booking incentive or one-on-one promotion.
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6,302%
6,232
$20,806
Click-throughs
Bookings/Nights
Revenue
In a mobile case study conducted over 4.5 months, we saw:
25/52
ROAS
Smart Rate Promos
Display real-time rates and boost bookings.
Display rates in real time and in tune with the typical booking window on a desktop website. Prominently displaying “Tonight’s Rate” increases mobile and same-day bookings.
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Send potential guests a branded reminder emailer, featuring a booking link back to the hotel website with a special rate or incentive.
Capture visitors in the dream stage of planning.
Reservation Reminder
Remind me to book: Guests can ask the hotel website to send them a
reminder within a certain number of days.
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Questions? Contact HeBS Digital at [email protected]