Download - Helping business with Digital Transformation
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www.digitalworksconsulting.com
Digital Transformation PARTNERING WITH DIGITAL WORKS CONSULTING
© 2013 Digital Works Group. Proprietary and Confidential 1
EXIT
ORGANISE
GROW
MEASURE
EXECUTE
MANAGE
PERFORM
THINK
OPERATE
IMPROVE
www.digitalworksconsulting.com www.digitalworksconsulting.com
www.digitalworksconsulting.com
An expert business & IT consultancy focused on
digital & mobile
WHO WE ARE
© 2013 Digital Works Group. Proprietary and Confidential 2
Passionate about driving successful digital change
& growth for our clients
www.digitalworksconsulting.com www.digitalworksconsulting.com
www.digitalworksconsulting.com
The business environment is changing fast. Change wrought by the pace and complexity of digital adoption and creating fundamental changes in customer behaviour, challenging the traditional environment. Bringing significant opportunities for those who embrace and adapt; but real consequences for those who don’t…….
3 © 2013 Digital Works Group. Proprietary and Confidential
YOUR NEEDS – Digital is changing your business
DIGITAL ENVIRONMENT
Rewards/Vouchers
Recommends
Invoicing
Benefits
Shopping
Payments Rewards/Vouch
ers
Recommends
Invoicing
Benefits
Shopping
Payments
TRADITIONAL ENVIRONMENT
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www.digitalworksconsulting.com
YOUR NEEDS – Digital is changing your business
4
What unifies those who have been successful is managing the right change. Your business must adapt to (re) gain advantage over your competition and grasp the opportunity…
© 2013 Digital Works Group. Proprietary and Confidential
Enabling new types of
CREATIVITY AND
INNOVATION
where Digital is at your
business’s heart, not just
enhancing it
STAGE 3: DIGITAL
TRANSFORMATION
• Centralised Web Site
• Data Analytics
• Reporting
• Aid’s Decision Making
STAGE 1: DIGITAL ADOPTION
MAKE INNOVATION EASIER > GIVING YOU BACK YOUR ADVANTAGE
• Digital Single Customer
View
• CRM Driven Business
• Data -> Info and
Knowledge
• Data leads decisions
STAGE 2: DIGITAL BUSINESS
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YOUR NEEDS – Change the wheels while you’re rolling.
5 © 2013 Digital Works Group. Proprietary and Confidential
While it is clear your business must adapt to the change, you need to manage it carefully in order to protect ongoing results...
THINK Case for Change, Strategy, Joined-up Customer and Company approach, Innovation
GROW Creating an adaptive organisation capable of creativity and innovation, self-regenerating and visionary
Stakeholder Management Managing the core team’s expectations. Take everyone along, develop and lead change in sympathy with business operations.
At a sustainable and realistic rate of change which everyone can support.
EXECUTE
Leadership
Cultural Change Engineering a cultural shift so change and innovation is at the heart of behaviour
Technical Skills to deliver the right technical and
data change to enable innovation, improvements and knowledge across the
business
Commercial/Programme Deep understanding of commercial
needs. Ability to control to budget and time. Managing change without
detrimentally effecting BAU
People, Process and Operations Organisation-wide innovation and change delivery, adopted by employees and customers alike.
Proven Methodologies To assist the right change and innovation, at the right pace, across the whole organisation
Customer Clear definition of the right end-to-end
customer experience. Optimising acquisition, upsell, retention,
knowledge.
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www.digitalworksconsulting.com
WHAT WE BRING
© 2013 Digital Works Group. Proprietary and Confidential 6
Talent
Expertise to help you effect your Digital Transformation from inception, through planning and development into execution and rollout
Proven techniques to help innovate, adapt and grown. Both flexible and cost effective whilst ensuring business continuity and progressive
change/adoption of new capabilities. Proven Methodologies
Keeping the core business in operation by incubating new innovations and
capabilities in parallel.
Expertise & Talent Deep trusted digital and operational expertise. Multi-sector.
Multi-function. Multi-technology. Able to lead and manage the change as part of your business ensuring effective change.
Knowing how to get things done right & fast. Limiting the risk of costly dead-ends. Enhancing chances of success.
Strategy, Product & Monetise, Technology, Project Management, Business Acceleration, Communications and HR. Supporting all
stages of the think, execute and grow. End-to-end Skills
Providing proven leadership, advice and guidance, but able to fit around your
existing team and add value in all areas.
Contacts & Partners Extensive black books. Capabilities, prospects, channels. Domestic/international. Optimising products, delivery,
monetisation, GTM, your organisation.
Able to connect you with the right skills and technology to support
your innovation.
Smaller and agile on purpose. Demonstrating the right culture. Passionate about your success. Commercially transparent and
interactive. Good people to work with. Right Spirit
Making your lives easier, cost-effectively, from a trusted,
ethical partner.
www.digitalworksconsulting.com www.digitalworksconsulting.com
www.digitalworksconsulting.com
PROVEN METHODOLOGIES – Our approach
IMPLEMENT/DEPLOY OPERATE SUSTAIN AND
ITERATE
• Manage • Control • Support • Measure • Embed
• Project Progress • Training • Deliver Report • Role Change • Org Change
• Handover • Integrate • Measure • Audit • Scale
• Document • Implementation
Review • Refine Operations • Refine Org
• Measure • Manage • Grow • Innovate
• KPI’s and Analytics
• Ideation
EXECUTE GROW
CHANGE
DISCOVER SCOPE/DESIGN PILOT/VALIDATE
• Strategise • Analyse • Assess • Understand • Research • Engage
• Confirm Strategic Objectives
• Tech Strategy
• Case for Change
• Change Readiness
• Org Structure
• Stakeholder Analysis
• Lead • Design • Develop • Plan • Build
• Systems/Business Requirements
• Change Plan • Leadership Plan • Comms Plan • Training Plan • Risk Analysis • Cust Exp Design
• Test • Refine • Stabilise • Iterate • Feedback
• Reports • Training Material • Implementation
Plan • Re-forecasts • Go/No go • Risk Reports
INCUBATE
THINK
LEADERSHIP AND CONTROL
PH
AS
ES
A
CT
ION
S
OU
TP
UT
Transform your business, be creative and innovative in the changing digital environment, but without negatively effecting your existing operations
www.digitalworksconsulting.com www.digitalworksconsulting.com
www.digitalworksconsulting.com
WHAT WE BRING - Experience
© 2013 Digital Works Group. Proprietary and Confidential 8
Extensive market sector and digital technology knowledge allows to bridge between multiple industries and technical solutions. We look for the right solution for you, not the right solution for your industry.
Market Sector
Telecoms
Retail
Financial Services
Media | Entertainment | Gaming
Other: Automotive, Leisure, Utilities,
Gambling, Publishing, Agencies, Public Sector
Digital & Technical Areas
Mobile & Devices
Applications & Content Platforms
Social Media
Ecommerce & Marketplaces
Payments
Next Generation Networks (fixed line, mobile)
Cloud Technologies (SaaS, PaaS, IaaS)
‘Big’ Data
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WHAT WE BRING | End to End Services
© 2013 Digital Works Group. Proprietary and Confidential 9
STRATEGY Growth &
Transformation
PRODUCT & MONETISE
PROJECT TECHNOLOGY ACCELERATE
THINK EXECUTE GROW
SUPPORT
Able to define, enable and protect the correct customer and company experience. Support you through the full think, build, grow cycle or deliver fast acting improvements to a given pain-point.
www.digitalworksconsulting.com www.digitalworksconsulting.com
www.digitalworksconsulting.com
WHAT WE BRING – Contacts & Network
© 2013 Digital Works Group. Proprietary and Confidential 10
MOBILE NETWORKS
PUBLISHING CORPORATES
ECOMMERCE
TELECOMS
OTHER CLOUD & BIG DATA
FINANCIAL SERVICES & PAYMENTS
www.digitalworksconsulting.com www.digitalworksconsulting.com
www.digitalworksconsulting.com
OUR PRICES
© 2013 Digital Works Group. Proprietary and Confidential 11
T&M: ex VAT & expenses
This grid represents guidance on what we would typically charge for an involved, short-term project. Longer-term projects or those containing a mutual acceptable ‘performance’ element will be charged at a differing rate. We also offer ‘per project pricing’ where suitable. We promise to work hard with our clients to create commercials which work for both parties.
MD / Practice Director | £950 – 1500 / day
Associate Director | £800 – 1200 / day
Senior Consultant | £650 – 900 / day
Consultant | £500 – 650 / day
Marketing Services | £250 / day | £35 / hour
www.digitalworksconsulting.com www.digitalworksconsulting.com
www.digitalworksconsulting.com
OUR TEAM (SOME OF)
© 2013 Digital Works Group. Proprietary and Confidential 12
ROB TOWNSEND
Project Delivery
Director
16 years senior digital experience
Telecoms
Payments
E-com
SUKI SANDHU
Product & Monetise
Director
15 years senior digital experience
Gaming / Gambling
Telecoms
ROB CONNELL
Business Acceleration
Director
20 years senior digital experience
Telecoms
E-com | Retail
Media & Entertainment
Technical / Data / BI solution providers (SaaS)
ANDREW ‘SID’ SALMON
Digital Growth
Director
20 years senior digital experience
Telecoms
E-com
Payments
Agencies
Technical / Data / BI solution providers (SaaS)
STRATIS SCLEPARIS
Technology
Director
20 years senior digital experience
Telecoms
Media & Entertainment
Technical / Data solution providers (ICT/ERP/more)
Other (broadcast engineering, civil aviation)
+ PARTNERS
RICHARD MORECROFT
Digital Transformation
Director
20 years senior digital experience
Telecoms
Mobile
Mobile Financial Services
Other (Media, Devices, M2M)
www.digitalworksconsulting.com www.digitalworksconsulting.com
www.digitalworksconsulting.com
MONEY
Seed Grow Exit
CREATE
Define Select Build
OUR GROUP
© 2013 Digital Works Group. Proprietary and Confidential 13
EXPERTISE
Think Execute Grow
THREE INTEGRATED BUSINESS UNITS SOLVING CRITICAL DIGITAL NEEDS
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www.digitalworksconsulting.com
OUR NUMBERS For further information, please contact:
© 2013 Digital Works Group. Proprietary and Confidential 14
+44 7714 689796 www.linkedin.com/in/richardmorecroft
Richard Morecroft Director – Digital Transformation
www.digitalworksconsulting.com www.digitalworksconsulting.com
www.digitalworksconsulting.com
What to know more? Following slides are practice by practice expertise
© 2013 Digital Works Group. Proprietary and Confidential 15
EXIT
ORGANISE
GROW
MEASURE
EXECUTE
MANAGE
PERFORM
THINK
OPERATE
IMPROVE
www.digitalworksconsulting.com www.digitalworksconsulting.com
www.digitalworksconsulting.com
Created a strategic vision and a new business unit within Qtel…...managed a very complex, cross business initiative in rapid timescales… strong ability to manage issues and interaction with stakeholders in a culturally diverse environment
Client Success
Digital Transformation at Ooredoo
Ooredoo (formerly Qtel) is a full service Telco with over 90m customers across 17 different geographies.
The challenge was to transform the business through the development of new innovative business lines, without negatively effecting existing operations.
Using proven innovation methodologies, where an in-house “incubation” team was set-up to strategize, scope, pilot, deploy and operate these new services.
Several new business lines were piloted and successfully launched. All continue to grow, with Mobile Money being a particular success, reaching over 1m subscribers in less that a year.
Strategy, Planning, Control
Corporate Vision and Strategy
Transformational Strategy Development
Change Leadership & Program Management
Customer journey mapping and end-to-end service execution
Concept Innovation
Technical Change and Management
People, Organization, Cultural change
Operations enhancement
Business intelligence and reporting
Innovation to change methodology
Workshop facilitation – strategy | innovation | other
Research & insight services
WHAT WE BRING | Expertise in Digital Transformation
© 2014 Digital Works Group. Proprietary and Confidential 16
Think & Manage Services - generating change and innovation. Regaining advantage, benefiting the top & bottom-lines…
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www.digitalworksconsulting.com
With just a top-level project brief, DWC capably identified and prioritised the right problems to solve for, designed implementable solutions and managed virtual teams to deliver on time and to budget.
Global Product Director, eBay
Client Success
New Product Innovation at eBay.
The World’s Online Marketplace® with a global customer base of 233 million.
With a needed to establish an European internal centre of excellence to explore, develop and open up new opportunities in digital marketing and merchandising for their marketplace business they looked to DWC.
Involved developing the first wave of new marketing technology with the development agency and the internal clients in the eBay Marketplaces business in London, DWC was also tasked defining the remit and talent growth of the new function.
WHAT WE BRING | Expertise in Product & Monetise
© 2014 Digital Works Group. Proprietary and Confidential 17
Product Innovation & Monetization
New product development & innovation
Product and proposition management
Business Analysis and requirements development
Supplier and procurement management
User interface | UX
Pricing strategy > Subscription | Transaction | Advertising | Affiliate
Go to market planning for propositions, products & solutions
• Proven methodologies for digital products – domain planning, multi-variant testing, use-case to agile methods, and more…
Interim management | handover mentoring | talent sourcing
Execution Services - maximizing product, proposition, conversion, monetization & IP capabilities…
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www.digitalworksconsulting.com
An excellent solution to our needs. On time, cost-effective, with full buy-in. COO, Seatwave
Client Success
Technical Audit & Planning at Seatwave
Seatwave is a market leader in the secondary ticketing marketplace.
Through incremental development, it found the result of that was impacting user experience and losing them customers.
Digital Works Consulting were brought in to conduct a process audit across both the technical and customer teams.
The result was a set of recommendations at a process and architecture level. Blended to provide immediate benefit, as well as a longer-term ‘aim for’ view.
Strategy, Teams, Methods, Due-Diligence
Information & Data Management Strategy
Systems Architecture Strategy
Vendor Selection and Procurement
Technical Due Diligence for acquisition
Technical Organisation, Structure & Culture optimisation. Interim Leadership (CIO/CTO)
Tools and Methods Consultation
CTO interim management | handover mentoring | talent sourcing
Proven methodologies for digital platforms
WHAT WE BRING | Expertise in Digital Technology
© 2014 Digital Works Group. Proprietary and Confidential 18
Execution Services - optimizing technology strategy, teams and methods to enable growth, innovation and efficiency…
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www.digitalworksconsulting.com
Really impressed with DWC whilst working with them on Kalixa Pro. They did a fantastic job of rallying the troops, against a sometimes very challenging backdrop, and simply getting stuff done .
Head of Marketing, Kalixa
Client Sucess
Project turnaround at Kalixa
A fast-growing emerging payments business, engaged us to bring to market an innovative mobile point-of-sale solution, 'Kalixa Pro’.
While the Kalixa core team were the undoubted experts in payments, they needed some assistance in defining and delivering this new product.
We provided expertise to bring structure and experience to how the new product was defined, delivered and handed over into in-life operation.
Delivered: from a blank piece of paper to a new mPOS product in customers’ hands in 8 months.
Program, Project, PMO
Program management – technical / business change
Project management – technical / business change
Project governance audit and process re-engineering
Portfolio management | prioritisation
Project Management Office setup
Project audits | turnaround
Proven methodologies for digital projects – agile, hybrid, PMO at pace
Contract | interim assistance
WHAT WE BRING | Expertise in Project Management
© 2014 Digital Works Group. Proprietary and Confidential 19
Execution Services – establishing advantage through the delivery of the right activities at pace…
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Digital Works Consulting worked well in our company, arriving to take a complex and disjointed process into a structured one that was bought into across the company, and now used to deliver smart results ongoing. Commercial Director, Ukash
Client Sucess
Internationalization at Ukash.
A market leading alternative payments solution provider, looked to DWC to assist it in its international expansion planning.
The challenge was to target those countries that offered the greatest & most rapid return on investment, while working within the confines of limited resources.
After a three month period, DWC provided an analysis solution which did just that, while re-engineering the market entry process to speed return.
GTM, Sales & Marketing
Go to market planning & execution
Sales and business development
Channel partnership construction
International selection | expansion
Commercial management
Great value Marketing services:
Insight | Blogging | SEO / PPC | CRM management | Lead generation | Email marketing | Event support
Proven methodologies for digital growth – internationalisation, sales planning, social & video
Interim management | handover mentoring | talent sourcing
WHAT WE BRING | Expertise in Business Acceleration
© 2014 Digital Works Group. Proprietary and Confidential 20
Growth Services - designed to accelerate your business in brand, channel and other GTM areas…