Download - Hero Honda Presentation
Group Details
1. Tanveer Ahmad 11652
2. Muhammad Ali 11610
3. Muhammad Asim 11651
4. Shoaib Ali 11675
5. Zeeshan Haider 11625
Special Thanks
Sir Muhammad Ali
Logo
Company Profile
Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan.
Hero Honda, is an Indian Motorcycle and scooter manufacturer based in New Delhi.
The company is the largest two wheeler manufacturer in the world.
In India, it has a market share of about 46% share in 2-wheeler category.
Company Profile
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Summary of Case
CRM program introduced by the name “Hero Honda Passport Program ”
Because of split in ownership a new name which is “Hero Moto Corp”
Motive of Hero Honda Passport Program is to built a strong relationship with the customer.
Summary of Case Cont….
To become a Passport Program Member customer pay 250Rs.
This payment is for an initial duration of three years
The account can be renewed for three years with another payment of 250Rs.
After that he would become indirect ambassador of company
Summary of Case Cont….
Benefits of a Member
He will get many benefits after becoming a member
Every month 4 members will get motorbikes or 40000Rs cash
Special discounts on spares
Free services for your Hero Honda Motorcycle
Attractive gifts at various milestones
A service in automated workshop
Summary of Case Cont….
Members are updated with inner view of company through quarterly magazine “Suhana Safar”
Member automatically registered for the personal accident insurance of 100,000Rs.
Members of the program will be given a point for each rupee spend on Hero Honda Bike
Points will be earn rewards Spare parts
Free service
Summary of Case Cont….
Star Club and Treasured Rewards
Club for those members who get there bikes serviced regularly from authorized Hero Honda service center.
Only those members who have 1 Lakh points in the HHPP
Rewards will be available for eight prescribed milestones at a gap of 25,000 points.
Which beginning from 1.25 Lakh to 3 Lakhs.
Summary of Case Cont….
Star Club and Treasured Rewards
Each time a member reaches milestone he will get motorcycle privilege voucher of 1250Rs.
This voucher will helps to avail special discount on purchase a new Hero Honda Motorcycle
Voucher is transferable to friends and family who may planning to buy a Hero Honda Motorcycle
TVC Related to Hero Honda Passport Program
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Q 1. Contribution of CRM practices made in growth and success?
Acknowledgment of customers either he is loyal or not
It helps to give good benefits to the customers
Customer were happy by getting benefits on regular bases
CRM helps to increase customer loyalty
It increases the customers
Increase the Market Share in the industry
Q 2. Why could none of the competitors outperform Hero Moto in terms of the CRM initiatives though they have been extremely quick in responding to the design and distribution?
First Mover Advantage
CRM of Hero Honda helps to attract high number of customers
CRM implementation increases the profitability
Hero Honda Passport Program gives tough time to competitors
3. Would you propose any new initiative which you think that the company has not been able to do as of now and is the need of the hour?
They should redesign Treasured Reward Structure
They should decrease the points to become a member of treasured reward structure
Customer who crossed 125,000 till 300,000 can get a voucher of 1250Rs.