High performing digital teamsMarcin Winkler - @Marcin_Winkler
This presentation was a part of Innovation Nest #SaaSMeetup www.innovationnest.co
● 12 Years of managerial experience ● Strategy and Digital Marketing Focus ● Key projects: mBank launch, Eurobank launch, TUI PL
digital shift, Play Digital Marketing ● Last 3 years in Play: telco with 12,7m clients and over
$1 billion revenue ● Some enterpreneurial experience ● MBA from University of Chicago Booth School of
Business
About me
• Simple structure • Give authority and responsibility down the line
• Adapt to growth of your team • Share information
Organisation
• UX • Webdev • IT • SEO / SEM / Performance • Analytics • Communication • Social • Selfcare & Processes
Variety of skills…
Team organised around customer needs
I have someting to clarify
I want to learn something about
PlayI want to purchase
Channels
UX / Analytics / Research