Career Transition Center January 27, 2014
Lynn HazanErin Harte
© 2014 Lynn Hazan & Associates, Inc.
Hiring Trends 2014: A Recruiter’s Perspective
The Year of the Horse
Starts January 31, 2014 and lasts until February 18, 2015 Last Year of the Horse took place in 2002
Fortunate year that brings luck and good things
The “New Normal” - Job Market
V - Volatile
U - Uncertain
C - Complex
A - Ambiguous
Derived from military vocabulary in the 1990’s
Antidote to “New Normal”
V - Vision
U - Understanding
C - Clarity
A - Agility
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A new way of thinking!
Economic Outlook 2014
Chicago = 2.9% growth, lower than national average Job growth expected to increase by 1.5%
(1.75% nationally) Personal income growth = 6% (on par with
national average) Unemployment rate in Chicago down to 6.5%
(from 7.44% in 2013)
From Crain’s Chicago Business, January 6, 2014
Chicago 2014
Home sales UP Shortage of new homes Remodeling/Rehab products and services UP Foreclosures down
Manufacturing industry growth Demand trickle down - raw materials providers
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Overview of Industry Trends
Big DataDynamic
PricingS.T.E.M.
Social MediaTech/MobileFreelance
Work
A Survey
What do YOU do first thing in the morning?
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Patterns of BehaviorCandidates & Companies behave in certain
mannerRecognize patterns, make them work for you Create competitive advantage
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Big Data
Predict what people want ahead of time Amazon, Facebook
Enterprises expected to spend average of $8M on Big Data in 2014
Privacy issues? Target credit card
scam
From http://www.forbes.com/sites/louiscolumbus/2014/01/12/2014-the-year-big-data-adoption-goes-mainstream-in-the-enterprise/
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The Three Vs of Big Data
Volume Size/amount generated
Variety Range of formats
Velocity Rate at which data is
produced
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Patterns Repeat
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Dynamic Pricing
From http://www.zdnet.com/the-future-of-retail-is-dynamic-pricing-so-why-cant-we-get-it-right-7000021444/
Market trends - stay relevant
Companies compete on fair playing field, adjust prices - online and in-storeUber, Best Buy
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Science, Technology, Engineering, Mathematics (S.T.E.M.) Increased investment in
science and math careers = more middle class jobs 50% of STEM jobs are
available to people without a four year degree
Growth rate = 3x faster than non-STEM jobs (17% growth in 2014)
From http://www.usatoday.com/story/opinion/2014/01/10/engineering-mathematics-stem-gillibrand-kennedy-column/4361837/
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Analytics
Integral to ALL jobsTools make it
easier to decipher data
Marketers on Google Analytics
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Social Media Hot SM Jobs for 2014
(frombrazencareerist.com)
1.SEO Specialist
2. Social Media Strategist
3. Online Community Manager
4. Social Media Marketing Manager
5. Social Media Marketing Coordinator
6. Blogger/SM Copywriter
LH&A’s SM Jobs
(from lhazan.com)
Social Media Specialist/Community Manager
Global Digital Architect Copywriter Marketing Manager Web Analytics (SEO)
Specialist
Tech/Mobile
Coming Drones as delivery
system Wearable tech (smart
watches, Google glass) 3D printing pen 20% growth of tablet
industry (forbes.com)
Going Plasma TVs (Panasonic
to discontinue) MP3 players (driven out
by smartphones and tablets)
Hard disk drives
From http://www.foxnews.com/tech/2014/01/11/2014-what-coming-and-what-going/
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Ever-changing Technology
Transportation ZipCars, Divvy Bikes
“Smart” Homes Google’s buyout of
Nest
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Freelance Work
Contract-to-hire positions - wait and see attitude (Obamacare)
Recent college grads get foot in door “By 2020, more than 40% (of the workforce)
will be freelancers or contractors”
(Crain’s Chicago Business, 2014)
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Generation Z - Their Impact on the Job Market
Born 1990 - 2010 Consume media online
more than offline Social network oriented Shift in the way products
will be marketed “Authentic experience”
From Marketing News, December 2013
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Population by Generation
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Generational Differences
WWII Generation (1922-1945) Work = obligation Want reverence for
their knowledge
Boomers (1946-1964) Career = excitement &
adventure Want to be needed
Generational Differences
Generation X (1965-1980) Work = entrepreneurial Want flexibility
Generation Y/Millennials (1981-2000) Work = means to an
end Like to work in teams
Boomers in the Workforce
60 is the new 40Anticipated brain drainDelay retirementConsulting/freelancingRe-invent work after
retirementHealthcare = best field for
workers 50 +AARP - Best Employers for
workers over 50
Reinvent Yourself Professionally
Successful Boomers create
demand for talent and start their own
business.
Welcome to New Era @ Work
Multi-generational (must work together in real time and virtual)
Technology enhanced Reverse mentoring
Welcome to the New Workplace
Entire staff not always at office at same time.
Employers more flexible; adapt to changing employee needs.
Companies offer flex-time, work from home options, and/or alternative tracks for career advancement.
The Importance of Continuing Education
Must-have in a competitive market
Best candidates reinvent themselves, stay educated, and up-to-date on new technology. Ex: Search Engine Marketing (SEM)
Change in the Role of the Recruiter
Relationship management Managing long-
term relationships
PROactive sourcing
See trends ahead of time Sneak previews of
emerging growthSeek out
candidates 1 on 1 vs. “post and pray”
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What’s Happening at LH&A
Entering 29th year as recruiter; 15 as LH&A
Content among top 4% viewed on Slideshare
Consistently quoted in top Chicago and national publications!
Intern Reunion 2014
2013 Filled Jobs at LH&A
Global Brand Director Digital Media Strategist Marketing Manager PR Account Exec Senior VP -
Innovation/Business Leadership
Marketing Coordinator Senior Marketing Manager Marketing Analyst Social Media Expert Social Media Manager Manager - Email Marketing
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Current Needs - LH&A
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• Designer - Corporate• Event Manager• Sales Account Exec• Marketing Manager - Real Estate• VP Innovation and Engagement• Director - Qualitative Research
Clients Seek 21st Century Skills
Creativity & Innovation Critical Thinking & Problem
Solving Communication &
Collaboration Productivity & accountability Leadership & Responsibility Technology Literacy Flexibility & Adaptability Initiative & Self Direction Social & Cross Cultural
Skills Social media literacy
Must have skills for Candidates at LH&A
WritingAnalytic and
Quantitative Social Media & digital
skillsCollaborative work
styles Industry specific
experience
Strategy and tactics Biz DevelopmentManaging clients,
supervisory skillsForeign Language
skills
How do you compare?
What Candidates Seek in Employers
StabilityEngagementLearnTechCommunityFeel appreciatedLet them teachOpportunity to use
social media
What are YOU seeking in an employer?
What is your UPS?
What makes you special?
Trend Blog/ResourcesTrendwatching.comFuturist: David Houle’s blog for hot tips:
Evolutionshift.com http://davidhoule.com/forecasts/
Marketingcharts.comMcKinsey Global Institute PublicationsDid you know 6.0 (on YouTube)
A Quick Glance - 2014
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Press:Here TV - Trend
Watch 2014
7 Consumer Trends to Run With in 2014(Trendwatching.com)
Find Lynn Hazan & AssociatesTwitter: lynnhazanLinkedin: Lynn HazanFacebook: Lynn HazanSlideShare: Lynn HazanEzineArticles: Lynn HazanVine: Lynn Hazan#MyLHAstory
55 E Washington StSuite 715Chicago, IL [email protected]
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