HistoryHistory
1966 - Richard Schulze and business partner open 1966 - Richard Schulze and business partner open the the Sound of MusicSound of Music store in St. Paul, Minnesota. store in St. Paul, Minnesota.
1983 – 1983 – New NameNew Name: : Best Buy Co., Inc.Best Buy Co., Inc. (Appliances and VCRs)(Appliances and VCRs)
1986 – CDs and Expanded Line of Photo- Equip.1986 – CDs and Expanded Line of Photo- Equip. 1988 – Begin Selling 1988 – Begin Selling PCsPCs 1989 – New Logo, “Yellow Tag”1989 – New Logo, “Yellow Tag” 1990 - Richard Schulze is named Retailer of the Year 1990 - Richard Schulze is named Retailer of the Year
for the third consecutive year by Consumer Electronics for the third consecutive year by Consumer Electronics and Audio-Video International magazines.and Audio-Video International magazines.
1994 - The 1994 - The Best Buy Children’s FoundationBest Buy Children’s Foundation 1997 - Best Buy becomes the first national retailer 1997 - Best Buy becomes the first national retailer
to sell DVD hardware and software.to sell DVD hardware and software. 1998 – Sells its 1-millionth DVD and Offer HDTV1998 – Sells its 1-millionth DVD and Offer HDTV 2000 - Best Buy acquires Magnolia Hi-Fi (renamed 2000 - Best Buy acquires Magnolia Hi-Fi (renamed
Magnolia Audio Video in 2003), a retailer of high-Magnolia Audio Video in 2003), a retailer of high-end consumer electronicsend consumer electronics
2001 - The acquisition of Canada-based Future 2001 - The acquisition of Canada-based Future Shop Ltd. marks Best Buy’s entrance to the Shop Ltd. marks Best Buy’s entrance to the international marketplace.international marketplace.
2002 -- Best Buy opens 2002 -- Best Buy opens first Canadian Best Buy first Canadian Best Buy storestore in Toronto, Canada. in Toronto, Canada.
An Innovative and Growing An Innovative and Growing CompanyCompany
Named a Fortune Blue Ribbon CompanyNamed a Fortune Blue Ribbon Company Fortune 500Fortune 500 Global 500Global 500 Most AdmiredMost Admired Global Most AdmiredGlobal Most Admired
Forbes Most CharitableForbes Most Charitable No. 1 in No. 1 in StoresStores Top 100 Specialty RetailersTop 100 Specialty Retailers Best Buy stores reach an estimated 300 Best Buy stores reach an estimated 300
million consumers per year in 48 states and million consumers per year in 48 states and online online
Mission StatementMission Statement
To give our customers great To give our customers great experiences – whether they are experiences – whether they are
shopping for consumer electronics, shopping for consumer electronics, home office products, entertainment home office products, entertainment
software and appliances, or using software and appliances, or using those products and related services those products and related services
in their homes and offices. in their homes and offices.
Target MarketTarget Market Small business ownersSmall business owners Customers seeking top-of-line Customers seeking top-of-line
products and reliable serviceproducts and reliable service Customers with demanding Customers with demanding
schedulesschedules
LocationsLocations
733 US Stores733 US Stores In Oregon, 6 StoresIn Oregon, 6 Stores The Closest: Springfield, Salem and The Closest: Springfield, Salem and
Beaverton. Beaverton. 3 Separate Specialty Stores3 Separate Specialty Stores
Future Shop – Canada (119)Future Shop – Canada (119) Magnolia – Video and Audio (20)Magnolia – Video and Audio (20) Geek Squad – Stand Alone (13)US (4) Geek Squad – Stand Alone (13)US (4)
CanadaCanada
# of Stores# of Stores
CompetitorsCompetitors
Intratype: Intratype: Circuit City, Fry’s Electronic, Circuit City, Fry’s Electronic,
Radio Shack, CompUSA, Video Radio Shack, CompUSA, Video Only (Beaverton)Only (Beaverton)
Intertype:Intertype: Wal-Mart, Fred Meyer, Sears, Wal-Mart, Fred Meyer, Sears,
Target and Big KTarget and Big K
Layout/AtmosphereLayout/Atmosphere
Warehouse AtmosphereWarehouse Atmosphere Loop LayoutLoop Layout As you walk in, you are guided to the As you walk in, you are guided to the
right.right. Cell Phones, Mp3 Players, Computers, Cell Phones, Mp3 Players, Computers,
Computer accessories, Laptops, Printers, Computer accessories, Laptops, Printers, Software, Video Games, Plasma TVs, DVD Software, Video Games, Plasma TVs, DVD Players and TIVO.Players and TIVO.
Left side of StoreLeft side of Store DVDs, CDs, Home and appliancesDVDs, CDs, Home and appliances
Refrigerators, Washer and Dryer, Microwaves.Refrigerators, Washer and Dryer, Microwaves.
Merchandise MixMerchandise Mix
Helping out the Helping out the CommunityCommunity
Scholarships – To Graduating H.S. Seniors.Scholarships – To Graduating H.S. Seniors. Te@ch – Awards schools with products and Te@ch – Awards schools with products and
services. services. Red Cross Donations – Provide Support in Red Cross Donations – Provide Support in
times of disaster.times of disaster. United Way DonationsUnited Way Donations Non-Profit DonationsNon-Profit Donations RecyclingRecycling Each year, Best Buy donates 1.5 percent of Each year, Best Buy donates 1.5 percent of
pretax earnings to its giving programs. pretax earnings to its giving programs. In fiscal 2005, Best Buy and the Best Buy In fiscal 2005, Best Buy and the Best Buy
Children’s Foundation donated $19 million.Children’s Foundation donated $19 million.
What’s the Next StepWhat’s the Next Step
New ExpansionNew Expansion 8 US Stores opened Feb. 24, 20068 US Stores opened Feb. 24, 2006 East CoastEast Coast
Eliminate Mail-in RebatesEliminate Mail-in Rebates In January, Best Buy kicked off a Two-In January, Best Buy kicked off a Two-
Year Plan, Allowing Customers to Year Plan, Allowing Customers to receive Instant Saving.receive Instant Saving.
Online RebatesOnline Rebates Improves Overall Shopping Experience.Improves Overall Shopping Experience.
ServicesServices
The “Geek Squad”The “Geek Squad” Technicians that are Technicians that are
experienced with every experienced with every electronic product.electronic product.
Service PlansService Plans 2 year Product Replacement 2 year Product Replacement
PlanPlan
Business Solution CenterBusiness Solution Center Business DivisionBusiness Division
Rebates and WarrantiesRebates and Warranties Mail-in, New Online Rebates Mail-in, New Online Rebates
and Instant rebates.and Instant rebates.
Store ExperienceStore Experience
My Best Buy ExperienceMy Best Buy Experience Always GreatAlways Great What’s NewWhat’s New New Electronic Toy or Stuff on sale.New Electronic Toy or Stuff on sale.
Others Best Buy ExperienceOthers Best Buy Experience Returns and Service PlansReturns and Service Plans
www.bestbuysux.orgwww.bestbuysux.org Rebates and RepairsRebates and Repairs
SourcesSources
www.Bestbuy.comwww.Bestbuy.com