Download - History of Marketing Part 1 of 7
History of MarketingPapyrus Scrolls to Modern Social Media
Marketing & Advertising Advertising-
Portrayal or presentation of a product, idea, or organization, in order to induce individuals to buy, support, or approve of it
Marketing-The process by which products and services are introduced to the marketplace
Can you Have One Without the Other?
Other Components include: public relations, product pricing, media planning, distribution, sales strategy, customer support, market research
Compiled by author from sources: 4hb.com
Ads in Antiquity
China was the 1st country to use paper ads and
trademarks
Logos were placed on bottle stops in ancient Mesopotamia
Chinese Product Branding
Mesopotamian Bottle Stops
Compiled by author from sources: advertisingage.weebly.com Image Source: Google Images
Ancient Times
Compiled by author from sources: brainpickings.org ivieinc.com Image Source: Google Images
Advertising & marketing campaigns
were very rudimentary before the printing press
Cicero wanted to keep up on events so he invented a
refined information-
exchange network
The profiles of emperors were found on coins which kept them in the minds of every citizen
Cicero’s Web
News from Rome took around 5 weeks to reach Britain in the west and 7 weeks to reach
Syria in the east
When a politician made a speech, cicero could distribute it by making copies available to his
associates, who would read it and pass it on to others
The state gazette held information about political debates, new laws, births and death
announcements, public holidays and other official information
Compiled by author from sources: brainpickings.org Image Source: Google Images
History of The Billboard
Based on Marshall McLuhan’s theory of the medium is the message, billboards are not just words displayed on surfaces for people to read, they are the actual message
Billboards can be traced back to the Egyptians to 2750 BC, the pyramids were a broad-scaled communication device revealing its message through its presence and the process of construction
Compiled by author from sources: billboard evolution Image Source: Google Images
Ancient Public
Relations
What we now call public relations is an essential and natural aspect of human society
Whenever we look at social interaction, we find elements of public relations practices
Ptah-hotep, advisor to the Egyptian pharoahs, wrote about 2,200 BCE of the need for communicating truthfully, addressing audience interests, and acting consistently with what is being said
Ptah-hotepAdvisor to the Pharaohs
Compiled by author from sources: faculty.buffalostate.edu Image Source: Google Images
The Renaissance - Age of Enlightenment1400 to 1600
Gutenberg Content Shock
“Content Shock is real, but it isn’t new. In fact it’s been around for hundreds of years. Gutenberg’s printing press made it inevitable.”
Nathan Collier
Compiled by author from sources: colliermarketing.com
The Gutenberg Principle
The Gutenberg principle stated mass
distribution of information was
possible
It eventually proved to be expensive and institutionalized
• Gutenberg paved a marriage between content and distribution that our social media has divided
Allowing Content to free itself from its
form of distribution
Compiled by author from sources: richardstacy.com Image Source: Google Images
The Post- Gutenberg World
Before the printing press, it was not
possible to distribute information to a large
number of people It could be captured in books, and scrolls,
but access to info was limited to a small
elite group
The spread of knowledge relied on
word-of-mouth
The Gutenberg principle shaped our world, turning its attention to the post-Gutenberg era
Social media will impact ways in which organizations must adapt & survive; power will not lie in the institutionalized capability to control access to information
Compiled by author from sources: richardstacy.com
European Domination:1500-1700-
Only English colonial ships could carry cargo between imperial ports
Tobacco, rice, and furs, could not be shipped to foreign nations except through England or Scotland
Americans were paid to produce raw goods, while raising protectionist tariffs on the same goods produced in other nations
Compiled by author from sources: sparknotes.com Image Source: Google Images
US Marketing began in 1900, however great thinkers argue it was philosophized upon much earlier
The voyages of exploration began with what would become European domination of the globe
Enter US Capitalism
The US economy became
predominantly capitalist by
1900,land receded as the main means of
production
Manufacturing & railroads took the
forefront, along with new financial
industries
At that time, the US became the most
favored home for great wealth throughout the
world
Compiled by author from sources: newhistory.org Image Source: Google Images
Contact Us for the Full Presentation:
Mediacontact USA Inc.13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112E: [email protected]
www.mediacontactusa.com
Sources Cited:
"4hb." The Difference Between Advertising and Marketing. N.p., n.d. Web. 20 Apr. 2016. http://www.4hb.com/0131fldiffadvmark.html
"Ad Age Homepage - AdAge." Advertising Age Latest News RSS. Web. 28 Apr. 2016. http://advertisingage.weebly.com/the-1800s.html
"A (Brief) History of Marketing - Ivie & Associates Inc." Ivie & Associates Inc. 2015. Web. 25 Mar. 2016. http://www.ivieinc.com/a-brief-history-of-marketing/
Chien, C“Billboard Evolution,” The Four Peaks Review 1.1 (2011), 86-97. file:///C:/Users/Monika%20Somogyi/Downloads/11424-12088-1-PB.pdf
"Cicero’s Web: How Social Media Was Born in Ancient Rome." Brain Pickings. 2013. Web. 25 Mar. 2016. https://www.brainpickings.org/2013/10/25/writing-on-the-wall-social-media-first-2000-years/
Sources Cited:
"The Gutenberg Principle - Richard Stacy." Richard Stacy. N.p., 30 Oct. 2008. Web. 13 Apr. 2016. http://richardstacy.com/2008/10/30/the-gutenberg-principle/
"INTRODUCTION." A Short History of American Capitalism:. Web. 25 May 2016. http://www.newhistory.org/CH01.htm
Pope Pius II, Gutenberg, and the Era of Content Shock http://www.colliermarketing.com/content-shock/
"Public Relations, History." Public Relations, History. Web. 29 Apr. 2016. http://faculty.buffalostate.edu/smithrd/pr/pioneers.htm
SparkNotes. SparkNotes. Web. 30 Mar. 2016. Colonial Economy: Mercantilism http://www.sparknotes.com/testprep/books/sat2/history/chapter5section4.rhtml