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SEARCH ENGINEOPTIMIZATION1PRESENTATION BY :VIPIN

GUIDED BY :MRS. PREETI

DISCLAIMER 18 years of SEO in about 18 minutes. Learn from the past to better understand and appreciate the future.

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Reaching & Engaging New and Existing Customers

3SEO: .

THE HISTORY OF SEO

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SEO In past two decades

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19942015

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19946

MEANWHILE, SOMEWHERE IN WASHINGTON. 7

BRIAN PINKERTON

THE WEBCRAWLER LOOKS LIKE THIS.8

Lycos : one of the (1994) earliest crawler-based search engines.

9By 1997 it has indexed over 60 million documents. It eventually outsources its search results to AllTheWeb.

199710

11Google launchesUses Page Rank to rank websites more accurately.

200012

Google launches Paid Links AdWords as CPM modelGoogle also releases a PageRank toolbar so SEOs can now record their PageRank.13

Fact 1#Today, there are almost a million people on LinkedIn with SEO in their job title.

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200315

GOOGLE GETS INTO CONTEXTUAL ADVERTISING WITH ADSENSE16

Googles florida update penalises tactics popular in the late 90s like keyword stuffing and over optimisation of anchor text.17

200418

RAND FISHKIN LAUNCHES SEOMOZ AND QUICKLY TURNS IT INTO ONE OF THE INDUSTRY AUTHORITIES ON ALL THINGS SEARCH. 19

200520

Google launches Google Analytics, giving SEOs an easy way to analyze and track the performance of their campaigns.21

200622

GOOGLE ANNOUNCES THAT BMW IS BANNED FOR USING A TACTIC CALLED CLOAKING.

Cloaking: Shows different content To users and search engines.23

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XML Sitemaps launch and are supported by all of the major search engines.25

200826

Google Suggest launches.

This gives SEOs another tool to help with keywordresearch.27

200928

GOOGLE CAFFEINE UPDATE MEANS GOOGLE CAN INDEX THE WEB MORE OFTEN AND PROVIDE FRESHER RESULTS.29

201130

Google launches Panda.

Its aim is to prevent sites with low quality content from acquiring top-tier rankings. Google Panda forces SEOs to put more focus on the quality of content they were publishing.31

201232

GOOGLE RELEASES PENGUIN TO PUNISH WEBSITES THAT ARE BUILDING LOW QUALITY LINKS. 33

Google releases a disavow tool to help websites recover from penalties due to bad links.34

So What is SEO Today?

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?

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BEFORE SEOPAGE IS AT FIRST PLACE BUT ON THE THIRD PAGE

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37AFTER SEOPAGE IS AT SECOND PLACE BUT ON THE FIRST PAGE

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REFRENCES

http://www.linkedin.comhttp://www.wikipedia.orghttp://www.rabbithack.comhttp://www.moz.comhttp://www.google.com

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THANK YOU39