Hitch-hikers’ (Rough) Guide to the Media
.…..TVE Asia Pacific......
Communication Many methods, processes, strategies,
channels & technologies
Mass Media Print: text-based
Radio: audio-basedTV/Video: audio-visual
New mediaConvergent media
Media-based communication…
• Necessary but not sufficient?• This alone may not lead to policy
or social change• But it’s a useful way to:
– Trigger discussion/debate– Create ripples– Get chain reactions started
• Not an end by itself…but a process!
Mesmerised by media?
Hooked on media?
Yet…can we ignore it?
• Media enriched world
• Newsstands & airwaves crowded
• Cheap, quick way to access large numbers of people
• Opportunities to get across to all walks of society
• Partial solution to advocacy & public communication of research
Situation analysis
• Research to communicate
• Defined audiences to reach
• Believe it’s socially important to communicate
• Don’t have enough money to buy media space/time
• Help!
Mediasaurus?
• Mainstream media structures & business models outmoded?
• Undermined by new media?
• Days numbered?
• Doom imminent?
When worlds collide…
• Mainstream media (MSM) in decline but still influential…
• New media growing, spreading, consolidating…
• MSM/New media interplay?
• New rules of the media game?
• With whom do we hitch a ride?
Who’s afraid of Moving Images?
.…..TVE Asia Pacific......
Deep impact?
• ‘One picture is worth a thousand words…’
• 1 second of video: 24 frames
= 24,000 words?
• 60 seconds of video: 1,440 frames
= 1,440 x 24,000 words?
Moving for change?
Moving for change?
Moving for change?
TVEAP experience shows...
Moving images can move people
But only when:
- used in the right context
- broadcast + narrowcast + webcast combination
- part of a bigger effort/process
- a/v strengths are maximised
- a/v limitations are recognised
TVE Asia Pacific
• Television for Education – Asia Pacific, trading as TVE Asia Pacific (est. 1996)
• Non-profit media foundation, anchored in Sri Lanka, working regionally & journalistically
• Using TV, video & web to communicate development
• Catalysing public discussion & debate on development + social issues
We are story tellers…
• Covering Asia’s ‘emergence’ from many angles, voices and cultures
• Going beyond news and current affairs
• Factually based
• Non-technically told
.…..www.tveap.org......
And story amplifiers…
• Distribute TV/video development stories to broadcast, civil society & educational users across Asia Pacific
• Own content (35%); others’ content (65%)
• Moving into new media platforms…
.….. www.tveap.org/search/films.htm......
Our little challenge…
Capture & disseminate through TV, video + web many & varied facets of how Asians are working for a better today & better tomorrow.
Big and unfolding story!
www.youtube.com/TVEAPfilms
www.tveap.org www.digits4change.net
www.childrenoftsunami.info www.savingtheplanet.tv
.…..TVE Asia Pacific......
http://movingimages.wordpress.com
Moving images blog…
http://movingimages.wordpress.com