Hollywood’s Studio System: Golden Age and Decline
The Transition to Synchronized Sound• Early sound innovations:
– Edison’s phonograph– Problem of synchronization– Lee DeForest: “Sound on Film” (1923)
• 1927 breakthroughs: – The Jazz Singer (w/ Al Jolson)– “Big Five Agreement”– First “talkies” appear in 1928
• 1930s: U.S. Sound transition complete:– Increased industry profits– Sound creates new genres (i.e., the musical &
the screwball comedy)– Silent stars—like Buster Keaton and Greta
Garbo—forced to adapt
Hollywood Studio System• The “Big Five” and “Little Three”
– Vertical Integration = Big $$$– Big five studios owned the means of:
• Production: studios, equipment, sets . . . as well as major stars and directors
• Distribution: Shipping and sales of films; Promotion (relationships with press)
• Exhibition: i.e., Movie theater chains (“Little three” did not own theaters)
– “Block booking” and double features (“A” and “B” movies)
• MPAA and the Hays Code (see LaM, page 452)• 1930s: Restrictions on sex, violence, “immoral”
conduct in movies• Good rewarded; Evil punished• Replaced with “MPAA ratings system” in 1968
1950s: Decline of the Hollywood Studio System
• Reasons for the Decline:– Social: Suburbanization, TV, Other
Leisure Opportunities (i.e., sports)– Economic: International Protectionism,
Paramount Decision (1948), Independent Producers
– Political: WWII, HUAC
• Strategies to Slow the Decline: – New Technology: TechniColor,
Widescreen, 3-D (1952), AromaRama– New Markets: Young People,
“Exploitation” Markets, Art House
Singin’ in the Rain (1952)• Think about narrative:
– How do the musical numbers fit into the plot?
– What are the major “events” in the story? – How are people characterized? – Where does the conflict come from?
• What does this film (or its central characters) suggest that movies should do or be?
• What does the film tell you about the Hollywood studio system and the transition to sound?
• What does it tell you about U.S. culture in the 1950s?