Download - Homepage Re-Design Project
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Simplexity RCA Homepage Redesign Project in Partnership with Arland Communications Viewing page:www.get-simple.com 1
Homepage Re-Design
Project
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Simplexity RCA Homepage Redesign Project in Partnership with Arland Communications Viewing page:www.get-simple.com 2
Homepage Re-Design Project
Project Responsibilities:
•Web Consulting and Strategy
•Concept and Creative Direction
•Interface Design
•Web Development and Programming
•Content Management System Integration
•Measurement and Analytic Reporting
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Simplexity RCA Homepage Re-Design Project in Partnership with Arland Communications Viewing page:www.get-simple.com 3
ORIGINAL DESIGN
Static image using the most real-estate on the screen, with no calls to
action
Least used link appears first in navigation order
All featured products were “below the fold” for the target audience screen resolution
Absolutely NOTHING on this site was geared towards selling
products
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Simplexity RCA Homepage Re-Design Project in Partnership with Arland Communications Viewing page:www.get-simple.com 4
NEW DESIGN
Most requested navigation now appears first in order
Shorter header allows more visible content; in
order to reach conversion goals
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Simplexity RCA Homepage Re-Design Project in Partnership with Arland Communications Viewing page:www.get-simple.com 5
NEW DESIGN
Most requested navigation now appears first in order
Shorter header allows more visible content; in
order to reach conversion goals
Reduced the average numberof clicks it took
to reach a product line by
TWO
MEGAMENU
0
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Simplexity RCA Homepage Re-Design Project in Partnership with Arland Communications Viewing page:www.get-simple.com 6
NEW DESIGN
Most requested navigation now appears first in order
Shorter header allows more visible content; in
order to reach conversion goals
Creation of sales opportunity when
customers are engaged with new products
Retained area for announcements while adding
animation for more ads
Featured products are now shown “above the fold” for the
target audience screen resolution
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Simplexity RCA Homepage Re-Design Project in Partnership with Arland Communications Viewing page:www.get-simple.com 7
RESULTSThis new design was launched a few days before the 2011 Thanksgiving holiday. These results are
derived from
Google analytics, and are accrued from Thanksgiving through the first week of January, 2012.
1)The overall site bounce rate dropped by 92%
2)Google organic inbound referrals were up 42%
3)Overall organic search visits were up 39%
4)Mobile traffic is up 68.5% (the new design is now mobile friendly)
5)Average number of pages views increased by 87%
6)Outbound clicks in main ad space to retailers totaled 2,577
7)Walmart — 1,076
8)Best Buy — 800
9)Amazon — 325
10)Kmart — 193
11)Sears — 183
12)Outbound clicks in small ad space to retailers totaled 682