AbilityNet Accessibility Services www.abilitynet.org.uk/webinars
How Barclays Made the Business Case for Accessibility
AbilityNet Webinar
21 October 2014
With Paul Smyth, Barclays
AbilityNet Accessibility Services www.abilitynet.org.uk/webinars
Welcome
Paul Smyth
BarclaysMark Walker AbilityNet
Robin Christopherson AbilityNet
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How Barclays made the business case for accessibility
Our accessibility story so far
Why is accessibility important to us?
• The commercial benefit
• The right thing to do
• Legal requirements
Organising for success
Benefits/Proof Points
AbilityNet Accessibility Services www.abilitynet.org.uk/webinars
• Workplace Assessment Service
• Free IT Support for Disabled People
• My Computer My Way
• Accessibility Services
AbilityNetAdapting Technology. Changing Lives.
Signposting
Barclays Accessibility Story
Paul Smyth, Head of IT Accessibility
21st October 2014
Our accessibility journey so far…
98% Physical Accessibility
Ambition to become the
most accessible
bank
Think a little
differently
Partner with the right experts
Living in our customer’s
world event
Create Accessible Services
Awareness &
Engagement
Continuous innovation
Embedding into our
DNA
Charter commitment &
dedicated resource
External Commitment
Talking ATMS
Why is accessibility important to us?
Commercial Benefit
~ £500bn Market Value
Differentiator for
Barclays
“This isn’t CSR… it’s fundamental to our business model”
“This isn’t CSR… it’s fundamental to our business model”
Ashok VaswaniCEO Personal & Corporate Banking
Improved experience
for all
Why is accessibility important to us?
The right thing to do
Helping people achieve their ambitions - in the right wayHelping people achieve their ambitions - in the right way
Barclays Purpose
Increased customer advocacy
Our Purpose
and Values
Moral and
Social Imperati
ve
Why is accessibility important to us?
Legal Requirement
“It is unlawful for service providers to treat someone less favorably because of a disability”
“It is unlawful for service providers to treat someone less favorably because of a disability”
Equality and Human Rights Commission
Legal, Financial,
Reputational costs
Equality Laws
Organising for success…
1. Strategic focus
2. A public declaration / statement of intent
3. Listen, learn and act on feedback
4. Leverage external experts and internal colleagues
5. Embed into processes and standards
Benefits / Proof Points
1. High visibility debit cards
2. Secure Instant Messaging
3. Voice biometrics for telephony
Relay operator
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Questions
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Contact Us
+44 (0) 1926 465 247 @abilitynet
Next AbilityNet webinars
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