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Get FitTogether
Helping new members to fall in love with fitness
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Industry
• Getting more people moving more often
• Attracting deconditioned, overweight non-exercisers to try our clubs
• Establishing exercise habits
• Making exercise ‘stickable’
• Reducing the cost of sales by reducing the rate of attrition
• Increasing attendance
Challenges
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What do people want when they join a fitness facility?
It’s never a question of can you
but
will you?
Resultsand
Motivation
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How good are we really at providing results and motivation to new members?
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Reality Check
70 to 80% of low-cost clubs’ members have been a member of a club before… and 50 to 60% of them left their previous gym within 6 months. Their main reason for leaving was due to a low attendance…
Global report on the low-budget segment 2012.
• 1∕3 of members stop attending by month 3 – that’s after an average of just 12 workouts.
• 50% of members stop attending by month 6 – so, if you’re lucky, 24 workouts... spread over a 24-week period!
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PENNSYLVANIA STATE UNIVERSITY
Get FitTogether
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The Questions
Can we do that using Group Exercise only,
without any other form of exercise or
diet?
Can we get deconditioned adults,
the most resistant type of people to
exercise, back into healthy lifestyles?
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25 new fitness
participants, so-called ‘couch potatoes’, between the ages of 25 and 40 years
The ProgramExercise program of 30 weeks
combining various LES MILLS™ GX programs to meet the American College of Sports Medicine’s recommendations
• Cardio - 60 minutes 3 to 4 times per week
• Strength – 8 to 10 strength exercises 2 days per week
• Flexibility exercises once per week
Average BMI of
30
No dietary changes
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Cardio = One of either Les Mills' BODYATTACK™; BODYCOMBAT™; BODYSTEP™; BODYVIVE™; RPM™; SH'BAM™.
Participants went through a gradual build up of intensity through a build up of length and frequency of each of the 3 activities.
6 Weeks Familiarization Protocol
CARDIO (per week)
BODYPUMP™ (per week)
BODYFLOW® (per week)
Week 1 20 mins 20 mins (Tracks 1-4) 10 mins (Tracks 1-2)
Week 2 2 x 20 mins 30 mins (Tracks 1-6) 20 mins (Tracks 1-4)
Week 3 2 x 30 mins 30 mins (Tracks 1-6) and 1 x 20 mins (Tracks 1-4)
25 mins (Tracks 1-5)
Week 4 2 x 35 mins and 1 x 20 mins
60 mins (Tracks 1-10) 40 mins (Tracks 1-7)
Week 5 2 x 50 mins and 1 x 20 mins
60 mins (Tracks 1-10) and 1 x 20 mins (Tracks 1-4)
60 mins
Week 6 2 x 60 mins and 1 x 30 mins
1 x 60 mins (Tracks 1-10) and 1 x 40 mins (Tracks 1-7)
60 mins
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Next 24 WeeksCARDIO
(per week)BODYPUMP™ (per week)
BODYFLOW® (per week)
Weeks 7 - 18
180 mins(3 x 60)
120 mins(2 x 60)
60 mins(1 x 60)
Weeks 19 - 30
240 mins(4 x 60)
120 mins(2 x 60)
60 mins(1 x 60)
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What was tested over
the course of the study?
• Cardiovascular fitness, weight, triglycerides, fat and lean tissue percentage, glucose levels, blood pressure, cholesterol, bone density
• Attendance/compliance
• Enjoyment, motivation, interest in class, confidence, attendance and enjoyment were measured
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EXPERIMENTAL MEASURES REPORT
Penn State University’s ‘Get Fit Together’ Research Detail
ML/KG/MIN< 30
UNHEALTHY30-34POOR
35-39BELOW
AVERAGE
40-44AVERAGE
45-49ABOVE
AVERAGE
50-54GOOD
>55EXCELLENT
57%
WEEK 0 15 30
ACHIEVED ML/KG/MIN
30 40 47
CARDIOVASCULAR FITNESS
ML/KG/MIN< 60
UNHEALTHY61-72LEAN
73-84IDEAL
85-96AVERAGE
> 97UNHEALTHY
5KG
(11LBS)
WEEK 30 15 0
ACHIEVED ML/KG/MIN 77 89 92
MASS – MEN (178 CM)
ML/KG/MIN< 50
UNHEALTHY51-60LEAN
61-79IDEAL
71-80AVERAGE
> 80UNHEALTHY
3KG
(7LBS)
WEEK 30 15 0
ACHIEVED ML/KG/MIN 77 78 80
MASS – WOMEN (163 CM)
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PERCENTAGE < 5UNHEALTHY
6 - 13ATHLETE
14 - 21FITNESS
22 - 29ACCEPTABLE
> 30UNHEALTHY
8%
WEEK 30 15 0
ACHIEVED % 24 28 32
FAT MASS % - MEN
FAT MASS % - WOMEN
PERCENTAGE< 13
UNHEALTHY14 - 21ATHLETE
22 - 29FITNESS
30 - 37ACCEPTABLE
> 38UNHEALTHY
5%
WEEK 3015
0
ACHIEVED % 38 4 43
EXPERIMENTAL MEASURES REPORT
Penn State University’s‘Get Fit Together’ Research Detail
TRIGLYCERIDES
MG/DL<150
NORMAL150-199
BORDERLINE200 -499
HIGH>500
EXTREME
16%
WEEK # 30 15 0
ACHIEVED RATIO
90 95107
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RATIO< 3.6LOW
3.6-6.3AVERAGE
6.3-8.0MODERATE
> 8.0HIGH
16%
WEEK # 30 15 0
ACHIEVED RATIO 3.63.9
4.3
MEN – TOTAL CHOLESTEROL
Penn State University’s ‘Get Fit Together’ Research Detail
WOMEN – TOTAL CHOLESTEROL
RATIO< 3.2LOW
3.2-5.0AVERAGE
5.0-6.1MODERATE
> 8.1HIGH
8%
WEEK # 30 15 0
ACHIEVED RATIO 3.2 3.4 3.5
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The Results
across its
compliance 99%
weeks30
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3 Key Take- outs
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You can achieve the desired training effects through Group Exercise only and, you can trust LES MILLSTM programs to be highly effective to provide new members with results and to create exercise ‘stickability’.
Key Take-outs
# 1
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Key Take-outs
A mixture of cardio, strength and flexibility is best to prescribe to new members.
# 2
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Key Take-outs
# 3
Don’t expect deconditioned people to commit to full-length classes.
Recommend a gradual build up of intensity over the first 6 weeks (length and duration of their workouts).
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Tips
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Programs
Range
Quality
Intensity
Stickability
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Point of Sale
Prescribe a training solution BEFORE presenting the membership options.
Include:
• A needs/goals and availability analysis
• A recommended training solution through the week to achieve their goals
• A plan to build up intensity through length and frequency of workouts over the first 6 weeks.
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A simple needs analysis process and form
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Get Fit
Together
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Instructors
Transform from ‘no pain, no
gain’ to ‘step by step’
Sort the logistics
Connect and encourage
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MarketingExisting clients
Referrals
Email, website
Facebook and social
media
Get Fit Together pack
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TakeAction
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