Download - How Consumers Feel about P2P Today Presented by: Milt Ellis and Joe Porus Date: January 7, 2009
![Page 1: How Consumers Feel about P2P Today Presented by: Milt Ellis and Joe Porus Date: January 7, 2009](https://reader036.vdocuments.net/reader036/viewer/2022062618/55151204550346c77d8b4b55/html5/thumbnails/1.jpg)
How Consumers Feel about P2P Today
Presented by: Milt Ellis and Joe Porus
Date: January 7, 2009
![Page 2: How Consumers Feel about P2P Today Presented by: Milt Ellis and Joe Porus Date: January 7, 2009](https://reader036.vdocuments.net/reader036/viewer/2022062618/55151204550346c77d8b4b55/html5/thumbnails/2.jpg)
Methodology
• Survey field dates: November 11, 2008 – November 17, 2008
• Number of qualified completes: 2036
• Respondents were recruited from the Harris Poll Online Panel
• Qualification criteria: US, 18+
• The data in this report are weighted to the online population
![Page 3: How Consumers Feel about P2P Today Presented by: Milt Ellis and Joe Porus Date: January 7, 2009](https://reader036.vdocuments.net/reader036/viewer/2022062618/55151204550346c77d8b4b55/html5/thumbnails/3.jpg)
P2P Awareness/Usage
Base: Qualified (n=2036)Q915 Please indicate your level of familiarity with P2P file sharing.
17% of all people have some
experience with P2P
83% of all people have no experience
with P2P
![Page 4: How Consumers Feel about P2P Today Presented by: Milt Ellis and Joe Porus Date: January 7, 2009](https://reader036.vdocuments.net/reader036/viewer/2022062618/55151204550346c77d8b4b55/html5/thumbnails/4.jpg)
P2P Awareness/Usage
Base: Qualified (n=2036)Q915 Please indicate your level of familiarity with P2P file sharing.
![Page 5: How Consumers Feel about P2P Today Presented by: Milt Ellis and Joe Porus Date: January 7, 2009](https://reader036.vdocuments.net/reader036/viewer/2022062618/55151204550346c77d8b4b55/html5/thumbnails/5.jpg)
Reasons People Use P2P
Base: P2P (n=348)Q927 What would you say has been the main reason you used a P2P file sharing application?
![Page 6: How Consumers Feel about P2P Today Presented by: Milt Ellis and Joe Porus Date: January 7, 2009](https://reader036.vdocuments.net/reader036/viewer/2022062618/55151204550346c77d8b4b55/html5/thumbnails/6.jpg)
Leaderboard for P2P Software
Base: Qualified (n=2036)Q920 Please indicate how often you have used.
Lots of options with little or no awareness. And even with top three as market leaders, very little overall awareness
![Page 7: How Consumers Feel about P2P Today Presented by: Milt Ellis and Joe Porus Date: January 7, 2009](https://reader036.vdocuments.net/reader036/viewer/2022062618/55151204550346c77d8b4b55/html5/thumbnails/7.jpg)
Downloading Music Now Versus 12 Months Ago
Base: Qualified (n=2036)Q955 Thinking of all the music download services (including P2P, iTunes, etc.), would you say you are downloading more or less now versus 12 months ago?
![Page 8: How Consumers Feel about P2P Today Presented by: Milt Ellis and Joe Porus Date: January 7, 2009](https://reader036.vdocuments.net/reader036/viewer/2022062618/55151204550346c77d8b4b55/html5/thumbnails/8.jpg)
Downloading Video Now Versus 12 Months Ago
Base: Qualified (n=2036)Q960 Thinking of all the video download services (including P2P, iTunes, etc.), would you say you are downloading more or less now versus 12 months ago?
Does not Download
video
![Page 9: How Consumers Feel about P2P Today Presented by: Milt Ellis and Joe Porus Date: January 7, 2009](https://reader036.vdocuments.net/reader036/viewer/2022062618/55151204550346c77d8b4b55/html5/thumbnails/9.jpg)
Who would download a small application of software for P2P streaming?
Base: Qualified (n=2036)Q1022 How willing would you be to download such an application for live P2P streaming?
Base: Qualified (n=2036)Q1024 If the live streaming P2P application were offered directly from the content provider, how willing would you be to download it?
![Page 10: How Consumers Feel about P2P Today Presented by: Milt Ellis and Joe Porus Date: January 7, 2009](https://reader036.vdocuments.net/reader036/viewer/2022062618/55151204550346c77d8b4b55/html5/thumbnails/10.jpg)
Motivators and Barriers to Adopt P2P
Base: Qualified (n=2036)Q1005 Which of the following P2P services/features would you be likely to use if available?
Base: Neither (n=1622)Q1010 Why would you not be interested in either P2P service?
![Page 11: How Consumers Feel about P2P Today Presented by: Milt Ellis and Joe Porus Date: January 7, 2009](https://reader036.vdocuments.net/reader036/viewer/2022062618/55151204550346c77d8b4b55/html5/thumbnails/11.jpg)
P2P Concerns
Base: P2P (n=2036)Q1000 Please rate your level of concern with the following when using a P2P service or application.
There are only minor differences between P2P and non-P2P users. Similar fears and concerns, but some make the leap and others don’t. Fear does not seem to be a good predictor.
![Page 12: How Consumers Feel about P2P Today Presented by: Milt Ellis and Joe Porus Date: January 7, 2009](https://reader036.vdocuments.net/reader036/viewer/2022062618/55151204550346c77d8b4b55/html5/thumbnails/12.jpg)
Attitudes Towards Copyright…the majority want to do the right thing
Base: Qualified (n=2036)Q925 Please rate your level of agreement with the following statements…
![Page 13: How Consumers Feel about P2P Today Presented by: Milt Ellis and Joe Porus Date: January 7, 2009](https://reader036.vdocuments.net/reader036/viewer/2022062618/55151204550346c77d8b4b55/html5/thumbnails/13.jpg)
Behavior Toward Copyrighted Content..the majority are doing the right thing
Base: Qualified (n=2036)Q905 Which statement best fits your attitude towards copyrighted content (applications, TV programs, music files)?
![Page 14: How Consumers Feel about P2P Today Presented by: Milt Ellis and Joe Porus Date: January 7, 2009](https://reader036.vdocuments.net/reader036/viewer/2022062618/55151204550346c77d8b4b55/html5/thumbnails/14.jpg)
How much contraband is out there?
Base: P2P (n=348)Q945 Of your downloaded video files, what percent are each of the following?
![Page 15: How Consumers Feel about P2P Today Presented by: Milt Ellis and Joe Porus Date: January 7, 2009](https://reader036.vdocuments.net/reader036/viewer/2022062618/55151204550346c77d8b4b55/html5/thumbnails/15.jpg)
P2P Downloads…Legal-Illegal Spectrum
Base: P2P(n=348)Q930 Only thinking of music and video files, has your P2P file sharing been…
Base: P2P{n=348)Q940 What percent of the above files were purchased or ripped from a source you own?
Minor and Major traders track essentially the same. Greater volume does not translate to different habits.
![Page 16: How Consumers Feel about P2P Today Presented by: Milt Ellis and Joe Porus Date: January 7, 2009](https://reader036.vdocuments.net/reader036/viewer/2022062618/55151204550346c77d8b4b55/html5/thumbnails/16.jpg)
What P2P Biz Model do people want?
Analytic NoteThis tracks the same regardless of content type.
Base: Qualified (n=2036)Q1014 If a commercial P2P service was available with licensed music and video content, would you prefer…
![Page 17: How Consumers Feel about P2P Today Presented by: Milt Ellis and Joe Porus Date: January 7, 2009](https://reader036.vdocuments.net/reader036/viewer/2022062618/55151204550346c77d8b4b55/html5/thumbnails/17.jpg)
Preferred P2P Biz Model based on Content…
Base: Qualified (n=2036)Q1016 If the authorized, commercial P2P service only offered one type of content, which commercial service would you prefer for each type?
![Page 18: How Consumers Feel about P2P Today Presented by: Milt Ellis and Joe Porus Date: January 7, 2009](https://reader036.vdocuments.net/reader036/viewer/2022062618/55151204550346c77d8b4b55/html5/thumbnails/18.jpg)
Thanks for Attending!
Q and A
![Page 19: How Consumers Feel about P2P Today Presented by: Milt Ellis and Joe Porus Date: January 7, 2009](https://reader036.vdocuments.net/reader036/viewer/2022062618/55151204550346c77d8b4b55/html5/thumbnails/19.jpg)
Joe PorusVice President and Chief [email protected]
Milt EllisVice President and Senior [email protected]