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How HR and Talent Acquisition can impact Digital Transformation

Paul Devine Business Development Director Forrester Research

© 2016 Forrester Research, Inc. Reproduction Prohibited 3

Source: The Total Economic Impact of LinkedIn Talent Solutions, April 2016

Agenda

› Digital Transformation and HR: Forrester point of view

› Making the business case for digital: Case Study on Talent Solutions

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Empowered customers and employees have given rise to a new era

Age of manufacturing Age of distribution Age of information Age of the customer

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Organisations must address five market imperatives

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93% • Believe that digital technologies will disrupt their

business over the next 12 months

74% • Claim the company has a “digital” strategy

33% • Think it’s the right “digital” strategy

15% • Believe they have the right people and skills to

execute the strategy

Digital Transformation presents a people and skills execution gap

Source: Forrester/Russell Reynolds 2014 Digital Business Survey

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HR will play a key leadership and change management role in Digital Transformation

Employee Engagement



Digital Technologies improve employee engagement

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Seven digital levers of employee engagement

1. Engagement surveys and

analysis

2. Coaching and

Performance

3. Employee

Communication

4. Learning and Careers

5. Rewards and

Recognition

6. Health & Well-being

7. Candidate Sourcing

and Talent Acquisition

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Candidate sourcing and talent acquisition: Key challenges

› Inconsistent hiring processes driving up costs

› Need to convey a clear, consistent corporate brand to potential hires.

› Reduce rogue hiring because it increases costs and the risk of bad

hires

› Source more candidates directly

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Forrester interviewed LinkedIn Talent Solutions customers and identified these benefits

› Eliminating other recruiting solutions

› Increasing direct hiring

› Creating more value from filled positions

› Speeding up new hire productivity

› Lowering salary spend through promotions

› Decreasing hiring-related travel

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Talent Solutions increased new hire quality and reduced costs

›Total benefits €6.95m versus costs of €2.4m

One third increase In direct hires

17% increase In internal movers versus

external hires

Eight Days Time-to-hire was reduced by

8 days, creating more value

for organisations

Return on

Investment: 182%

Net Present Value:

€973 per position

filled

Payback

Period: 4

months

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The interviewed organisations noted several key results from their investments in LinkedIn Talent Solutions

“We survey our hiring managers every year. Since

adopting LinkedIn, quality of hires has increased by

20%. Overall perception of the HR recruiting function

has increased by 18%.”

Talent acquisition operations manager

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“With Talent Solutions, we were looking to move from a

transaction recruiting model to a strategic sourcing one.

This involves blending branding and recruiting into a

comprehensive talent relationship model.”

Global HR communication manager

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“LinkedIn has transformed how we do

recruiting. It is central to the new way the

recruiting team works.”

Head of Talent Engagement, Europe

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forrester.com

Thank you

Paul Devine

+44 207323 7635

[email protected]

Download - How HR & TA can Support Digital Transformation

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