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How Millennials Are Changing Social Causes

Millennials and Causes

Watch the full presentation here: http://hub.am/1bATG56

http://hub.am/1bATG56



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Citizens use Care2 for:

Starting or signing petitions

Spreading news

Commenting on blogs

Donating $

Joining nonprofits

Nonprofits use Care2 for:

Recruiting Donors & Supporters

Traffic/Branding/Awareness

Advocacy

Building Facebook fan base





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presenters:

Derrick Feldmann@derrickfeldmannthemillennialimpact.comcauseforchangebook.com

Eric Rardin@care2team





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Being Present Without Being Present





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Affinity Does Not Mean Interest





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Feedback Is Faster Than Ever Before





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Giving Is Happening Without Institutions





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Why





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It’s Not About You Or Your Interests





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It’s About Them Using Your Organization as a CONDUIT to Affect Their Cause, Their Issue, Their Value





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Millennial Actions





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1. MicroMillennials participate at micro levels before moving to highly involved states of cause action.





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Like

Comment

Post

Call

Email

Text

MeetSupportive Activism

Organizing Activism





#C2Webinar Watch the full presentation here: http://hub.am/1bATG56




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2.Peer Small Group

Millennials participate with peers/family in small groups.





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Paul Adams “Grouped”





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Creating Interest Among Peers Through

• Petition Signing • Content Approval – Liking

and Comments• Sign Up to Hear More Via Email, Text, Messages

Peer Organizing

Group Organizing

Lead Organizing Efforts and Outreach

• Young Professional Groups

• Junior Boards• Advisory Boards• Committees

Small GroupVolunteerin

gFundraising





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3. Action = Transparent Solutions

Millennials act when organizations are transparent agents of tangible solutions.





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USABILITY





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1. ToolsThe tools Millennials use should not be confused for the strategy to engage them.





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Common Millennial Communication Efforts

“We want Millennials involved – please like us.”





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Do You Like Me? (Check One)

Yes No Maybe





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2. RecipientMessage to become a recipient.





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“What Inspires Me In The Moment”

42%Watch the full presentation here: http://hub.am/1bATG56




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3. Followers vs. LeaderNot every Millennial is a influencer – but they have friends and followers.





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Connect to 2 Types of Millennials

Followers | LeadWatch the full presentation here: http://hub.am/1bATG56




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Why?

Because Millennials connect to actions and their friends’ actions.





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1. Micro ServiceCreate small, actionable challenges/ service opportunities for Millennials.





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2. Peer Small GroupCreate small (up to 5), peer group opportunities for one time, meaningful service.





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3. Formal Groups/RolesCreate group and event based opportunities for social, leadership, and educational purposes.





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1. Micro GiversCreate small, actionable opportunities for Millennials to support.





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2. Be TangibleCreate tangibility and don’t be afraid to create campaigns that are loss leaders.





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Email





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3. Peer InfluenceMillennials will respond to peers regardless of how creative your request.





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59%Watch the full presentation here: http://hub.am/1bATG56




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64% Raise Money For Event

Event Style Fundraising





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Millennial micro action, inspired by others, for the tangible benefit ofsomeone else. Derrick Feldmann@derrickfeldmann | [email protected] | TheMillennialImpact.comCauseforChangebook.com





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thank you! questions? contact us!

Derrick [email protected]@derrickfeldmann

Eric [email protected]@care2team





Download - How Millennials are Changing Social Causes

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