How Products are Imagined,
Built and Launched
Mention:
@lindsaybayuk
Hashtag:
#PHXstartupweek
#ChaseBasecamp
#yesphx
It’s simple.
Solve a problem that people
will pay you to solve.
Don’t build a product no one
needs.
“Your opinion, although
interesting, is irrelevant.” – Pragmatic Marketing
A cool idea is not necessarily
a successful one.
Focus on a target market.
Go talk to people.
Understand your user
personas.
Clearly articulate the problem.
“Learning by doing is the only
way
I know how to learn.”– Tony Fadell
Quantify and prioritize
customer problems.
“The word design is
everything and nothing. The
design and the product itself
are inseparable.”– Jonathan Ive
Build the smallest, lowest cost
version of the solution for
your target persona.
Test for easy of use, value and
delight.
Ship. Get feedback.
Measure results. Iterate.
“We can judge our progress by
the courage of our questions
and the depth of our answers,
our willingness to embrace what
is true rather than what feels
good.”— Carl Sagan
Benefits, not features.
Define launch goals and
strategy by audience.
Drive early adoption.
Test messaging.
Solve a problem that people
will pay you to solve.
“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at
all. It means saying no to the hundred other good ideas that
there are.
You have to pick carefully. I’m actually as proud of the things we
haven’t done as the things we have done.”
– Steve Jobs
Thanks to Unsplash.
Follow me @lindsaybayuk