HOW SOCIAL MEDIA IS MAKING AN IMPACT ON FORTUNE 100 COMPANIES
OVERVIEW
How Social Media is Changing the World Statistics of Fortune 100 Using Social Media
Channel Fortune 100 Companies on Twitter What Twitter Can Do For Your Business Fortune 100 Companies on Facebook What Facebook Can Do For Your Business Fortune 100 Companies on Corporate Blogs What Blogs Can Do For Your Business Other Social Media Tools Your Business Can Use
HOW SOCIAL MEDIA IS CHANGING THE WORLD
SOCIAL MEDIA STUDY BY BURSON-MARSTELLER
The study examined the Fortune 100’s current use of key social media tools including Twitter, Facebook, Fanpages and Blogs
Twitter -The study tallied official Twitter accounts for Fortune 100 companies
Facebook-The study identified whether there was an established Facebook fan page for each company within the Fortune 100.
Blogs -The study tallied whether each Fortune 100 company had a branded corporate blog easily accessible from its corporate homepage
STATISTICS OF FORTUNE 100 USING SOCIAL MEDIA CHANNEL
FORTUNE 100 AND SOCIAL MEDIA
FORTUNE 100 COMPANIES ON TWITTER
% OF FORTUNE 100 COMPANIES HAVING TWITTER ACCOUNT
THEY POST AT LEAST 4 TIMES A WEEK
CURRENTLY THE FORTUNE 100 ARE USING TWITTER PRIMARILY
CURRENTLY THE FORTUNE 100 ARE USING TWITTER PRIMARILY
UNITEDHEALTH GROUP USING TWITTER
UnitedHealth Group started @ConnectingCare with Vice President and medical director of telehealth Jim Woodburn tweeting updates, responses, and announcements.
WALGREEN AND STATE FARM INSURANCE PROMOTING ON TWITTER
UPS RECRUITING ON TWITTER
Here, UPS posts a range of positions available in all of its different offices on @UPSjobs.
LARGEST 10 ACCOUNT FOR FORTUNE 100
The following chart marks the growth of the largest ten accounts over the past month (June 15 2009 – July 15 2009). The dramatic increases suggest the growing popularity of Twitter as a means of communication with stakeholders.
TECHNOLOGY INDUSTRY IS MOST ACTIVE ON TWITTER
LOCALLY FOCUSED TWITTER ACCOUNT
FORTUNE 100 COMPANIES ON FACEBOOK
FORTUNE 100 COMPANIES WITH FACEBOOK PAGE
CONSUMER FOCUSED
COCACOLA USE FACEBOOK TO INTERACT WITH CONSUMERS
COCACOLA USE FACEBOOK TO INTERACT WITH CONSUMERS
DELL USES FACEBOOK FOR DISCUSSION AND AS RESOURCES
DELL USES FACEBOOK FOR DISCUSSION AND AS RESOURCES
STATISTICS OF FORTUNE 100 COMPANIES ON FACEBOOK
29% are actively communicating via Fan Page compared to 54% using Twitter account
25% are both active on Twitter and Facebook
FORTUNE 100 COMPANIES ON COMPORATE BLOG
FORTUNE 100 COMPANIES WITH CORPORATE BLOG
WHAT DO THEY WRITE ABOUT?
Current projects External initiatives Corporation’s
community involvement
Corporation social responsibility involvement
MOST CORPORATE BLOG ARE AUTHORED BY EXECUTIVES
THEY MAINTAIN NUMBER OF BLOGS SPECFIC TO THEIR PRODUCTS OR SERVICES
EXAMPLES OF COMPANIES USING VARIOUS SOCIAL MEDIA PLATFORMS
FORD MOTOR PROMOTING MUSTANG WITH FACEBOOK PAGE
FORD MOTOR PROMOTING MUSTANG WITH TWITTER
FORD MOTOR PROMOTING MUSTANG WITH YOUTUBE CHANNEL
MICROSOFT PROMOTING INTERNET EXPLORER WITH FACEBOOK FAN PAGE
MICROSOFT PROMOTING INTERNET EXPLORER WITH TWITTER
MICROSOFT PROMOTING INTERNET EXPLORER WITH YOUTUBE
SOCIAL MEDIA FRAMEWORK
PerceptionEngagementOnline CommunityPersuadeLeverageEvaluate
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