Transcript
#SMX #23C3 @BingAds
Social networks ���� SEM
competitor facilitator
buzz generator brand equity extractor
targetable audience locator
#SMX #23C3 @BingAds
Mining tweets ���� Advertising strategy
Theory
Value
Method
Competitive insights
Lee & Bradlow (2011)
#SMX #23C3 @BingAds
Case study “data outages county texas have full lte data iphone slow reboot”
“crediting account due rep changing data plan unlimited”
“who i talk promotional data everyone else rollover data except us”
…
#SMX #23C3 @BingAds
� Who generated the social signal matters� How to package with other information� Not just for SEM advertisers
Discussions