Bangalore, India August 2014
Media Solutions
o A social intelligence platform that mines precise, curated content and deep insights from social conversations
o Expertise in integrating customized social content directly into live products, TV Shows and campaigns
o Amplifies user engagement and reach at social scale
About Frrole
On Air Integration
KEY OFFERING – ON-AIR INTEGRATION
• Audience participation at scale, in real-time o Virtually bring the whole country into your
studio
• Ability to understand pulse of the people on ‘any’ topic o On demand availability of data, as and when
required
• Proven direct impact on TRPs and social capital o #1 TRP ranking in the category for one of ‘The
Twitter Debate’ shows
o 140,000+ tweets for Narendra Modi’s interview with Arnab Goswami, reaching 280+ million people, #1 worldwide trend
KEY OFFERING – DIGITAL EXPERIENCE
• Build a brand new generation of content o Beautiful visualizations, real-time & auto-
updating content
• Enhance existing content with stunning data based widgets
• Unlock the next stage of data-driven journalism
• Creates 2-5x engagement compared to the traditional content
Digital/ 2nd Screen Experience
OUR RECENT WORK
On Air Integration
Digital/ 2nd Screen Experience
HEADLINES TODAY
India’s first real-time Twitter debate show on live TV in which the winner was decided based on audience reactions on Twitter
HEADLINES TODAY
Doubled No. of new
followers per day
No. 1 TRP rating in its category
for first time ever
Trended On Twitter
- All episodes
Within 2 weeks
Newshour integrated Frrole and displayed sentiment analysis, time graphs and geographical distribution of data across all major cities.
TIMES NOW
TIMES NOW
10 #tags trended
worldwide, 2 at top spot
500,000+ Tweets
400 Mn Impressions
220,000 New followers
Within a month
CELEBRITY CRICKET LEAGUE 2014 On-Air + 2nd Screen
Identified in real-time the 5 most buzzing celebrities & their buzz share everyday
CELEBRITY CRICKET LEAGUE 2014
16,000+ Tweets
Trended Multiple Times
Celebrities Participation
TEN SPORTS
13,000+ Tweets
2,000,000 Impressions
2,500 New Twitter followers
Within 24 hours
Integrated real-time Twitter polls on-air before the final of UEFA Champions League 2014
OUR RECENT WORK
On Air Integration
Digital/ 2nd Screen Experience
TIMES OF INDIA ELECTIONS HUB
Interactive hub to track and boost social buzz of top 5 politicians for 2 months
TIMES OF INDIA ELECTIONS HUB
5 Sponsors
1,138,739 Page Visits
5:01 Mins
Avg Time Spent
39% Bounce Rate
Within 2 months
BUSINESS TODAY BUDGET 2014 HUB
Identified and ranked 10 most buzzing topics related to Budget during and after Budget 2014 announcement
INDIAN EXPRESS ELECTIONS HUB
Tracked the buzz around 3 prime ministerial candidates in top 12 cities. Hosted daily Twitter Poll
LIVEMINT FIFA 2014 SOCIAL HUB
Displayed auto-updating tweets and images posted by footballers, media and people
BENEFIT PROPOSITION
Audience Engagement
1
Connect with, engage and get feedback from
your audience almost as real-time as possible
Virality
2
Sponsorship Opportunities
3
Amplify the reach of your shows and products by
5-10 times using tempting ‘Call to Actions’
Add revenue streams by attracting multiple sponsors
to your highly engaging shows and products
• Largest public social data set, much bigger than Facebook’s public data
• Preferred network for expressing opinions, discussions and engagement for – TV shows, sports, elections, events and other social topics
• Provides opportunity to engage with your customers, fans and audiences in real-time
~30M Users, Growing at 20% per year
Top 5 Smartphone market in the world (Twitter’s 79% usage is on mobile)
WHY TWITTER?
Top 3 Fastest growing Twitter markets in the world
Amarpreet Kalkat [email protected] 09686862350
THANK YOU