Download - How To Actually Track Your Success
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How To Actually
Track Your Success
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You Can’t Manage What You Can’t
MeasureIn marketing, numbers are everything!
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Tracking Your Success Online May Be Confusing
There are a lot of jargon, terms and different tracking metrics.
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They’re Not As Daunting As You Might Think
They’re just...new.
The Internet, as a platform for marketing, is fairly new—and with that comes new terms, phrases, and words as well as methods for measuring success.
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Google Analytics: A Tool You Can’t Live Without
If you don’t have it yet on your website, sign up today!
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Key Google Analytics Metrics To Track Your Success
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Bounce Rate
• The percentage of people who visited a page on your site but left (“bounced”) without moving onto another page.
• In the strictest sense, a high bounce rate is not ideal, but this doesn’t necessarily apply in all cases.
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Sessions• Counts how many times a user
interacts with your content for a given period of time.
• A high average is ideal, but it will really depend on the purpose of your website.
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Time on Site
• This can measure how engaging your site is.
• Take note that not all pages are meant to have a high time on site.
• This is a good way to determine whether or not your content is able to capture the attention of your audience.
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New Vs. Returning Users
• Measures how many people who are visiting your
website are new and how many people are returning.
• While drawing new site visitors to your website is essential, measuring how
many people come back to your website is also
important.
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Tracking Unique Users
• Track your site’s unique users month-to-month.
• If you observe an increase in your unique users for the month, check to see what elements are contributing to this.
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Your Seriously Simple Marketing Hack
1. Go to www.alexa.com
2. At the bottom of the landing page, type in the name of a particular website—it can be any website you frequently visit, the biggest brand in your industry, or a competing site.
3. Review the results and study the factors that contributed to their site’s success. Understanding the results you want means gaining a better perspective on the steps that you need to take to achieve them.
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For More Information Visit:
www.SeriouslySimpleMarketing.com