Download - How to Build an Intrapreneurial Culture
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Learning zone: Digitalization shrinks the learning zone
Panic Zone
Learning Zone
ComfortZone
Panic Zone
Learning Zone
ComfortZone
Learning zone
Zurich, 27. April 2016, Katharina Hedderich, Moritz Ettl, Matthias Henrici, Stefan Hoch
How to Build an Intrapreneurial Culture
Corporate Startup Summit 2016
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Transfer to Reality
Welcome
Impulse: Intrapreneurship – Personal Conclusion
Workshop: Intrapreneurship Culture
Impulse: Digital Mindshift and Intrapreneurial Thinking
Workshop: Learning Journey to impact Culture
Agenda
Workshop
Example
Workshop
Tool
My name is…
Examples
Interaction
MethodeTool
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Welcome
Impulse: Intrapreneurship – Personal Conclusion
Workshop: Intrapreneurship culture
Impulse: Digital Mindshift and Intrapreneurial Thinking
Workshop: Learning Journey to impact Culture
Transfer to Reality
Agenda
My name is…
MUNICH MAINZ
Safari Consulting
15 JahreInnovationen realisieren
+ 1 Inhaber + 25 Mitarbeiter + 250 freie Berater
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Safari Offerings: Agile Business Development
Know HowInfusion
CustomerInsight
Innovation Teams& Experts
Safari References
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Welcome
Impulse: Intrapreneurship – Personal Conclusion
Workshop: Intrapreneurship culture
Impulse: Digital Mindshift and Intrapreneurial Thinking
Workshop: Learning Journey to impact Culture
Transfer to Reality
Agenda
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Scaling and speed in corporation Square pegs into round holes?
Let‘s meet the target audience: Me, myself and I. Who cares about the user?
It‘s all about the people. It really is.
XXX XXX, Intrapreneur, 24
5 years with a corporation
2,5 years on an intrapreneur track- 1,8 M€ invested- 2 platforms launched- 250.000 participants on the platforms- 60+ B2B customers acquired- Multiple innovation awards
Leaving the company today
What‘s wrong with corporate intrapreneurship?
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Welcome
Impulse: Intrapreneurship – Personal Conclusion
Workshop: Intrapreneurship culture
Impulse: Digital Mindshift and Intrapreneurial Thinking
Workshop: Learning Journey to impact Culture
Transfer to Reality
Agenda
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What is corporate culture? What are the elements?
Discuss with your neighbour
Definition
Corporate culture = the values, beliefs, and behaviors practiced in an organization.
Formed over time because they are rewarded or punished (i.e. by formal and informal rules, rituals and behaviors)Source: A. Osterwalder, D. Gray
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Culture Map
Source: A. Osterwalder, D. Gray. More details: http://www.der-innovationsblog.de/mit-der-culture-map-zur-innovationskultur/
Outcomes
Behaviors
Enablersand
blockers
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From As-Is-Culture to To-Be-Culture
Source: A. Osterwalder, D. Gray. More details: http://www.der-innovationsblog.de/mit-der-culture-map-zur-innovationskultur/
As Is Culture
To Be Culture
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Outcomes
Behaviors
Enablers and Blockers
As-Is Culture Map
Limited tech expertise
Delayed Inno Launches <X% revenue of
young products
Linear processes
Centralized Decision Power
Silo ThinkingResistance to new ways
Protecting current business Comfort Zone
Decisions based on mgt believe
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Outcomes
Behaviors
Enablers and Blockers
To-Be Culture Map
Knowing the possibilities
Reduced innovation risk
Future ready company
Motivated Intrapreneurs
Retention of innovation talent
Agile processes
>X% revenue of young products
Customer Insights
Just doing it
Intrepreneurial Thinking
Academy Approach
Digital Mindset
Explorative Methodologies
Customer Centricity
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Welcome
Impulse: Intrapreneurship – Personal Conclusion
Workshop: Intrapreneurship culture
Impulse: Digital Mindshift and Intrapreneurial Thinking
Workshop: Learning Journey to impact Culture
Transfer to Reality
Agenda
Digitalization and Economics of Digitization
„Digitalization is the adoption or increase in use of digital or computer technology by an organization, industry, country, etc.”Source: Oxford English Dictionary
„Digitization is the process by which technology lowers the costs of storing, sharing, and analyzing data. This process has changed how consumers behave, how industrial activity is organized, and how governments operate.“Source: https://en.wikipedia.org/wiki/Economics_of_digitization, 21. Feb 2016
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Learning zone: Digitalization shrinks the learning zone
Panic Zone
Learning Zone
ComfortZone
Panic Zone
Learning Zone
ComfortZone
Learning zone
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Current BusinessTime horizon: 0-1 yearFocus: OperationsImpact: Business Functions
Example: Customer insights for touchpoint optimization or campaigns
Next GenerationTime horizon: 1-3 yearsFocus: IndustryImpact: Business Model
Example: New customer journey or digitalized product options
New BusinessTime horizon: 3-10 yearsFocus: TechnologyImpact: Market
Example:Joint innovation project in new business area or self-disruption based on new technologies
Business impact of digitalization in three horizonts
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Framed structureProgram management, standardized curriculum, integrated in portfolio mgt
World leading thinkingExperts, companies, research facilities
Tech and culture ExperienceSite visits, future lab, immersive roleplays, field reports
Impact analysis Interactive workshops, real world case studies and collaborative projects
Peer learningClasses across and within industry and business function, on-site and on-line
Four academy best practises
Zürich, 27.4.16, Matthias Henrici
Neuroeconomics
The future of our brain
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Drink!!
the endis near!
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Drink!!singularityis near!
Singularity
Moores Law
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3D „Games“ can improve our thinking abilities
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KI Systems are shaping our brain-functions and support our way to learn
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tDCS is no Vodoo any moreTranscranial direct current stimulation modulates neuronal activity and learning in pilot training. Frontiers in human neuroscience
Choe.J., Coffman, B.A., Bergstedt, D.T., Ziegler, M.D., & Phillips, M.E. (2016)
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tDCS is no Vodoo any moreTranscranial direct current stimulation modulates neuronal activity and learning in pilot training. Frontiers in human neuroscience
Choe.J., Coffman, B.A., Bergstedt, D.T., Ziegler, M.D., & Phillips, M.E. (2016)
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It‘s not a question it‘s a fact: AI will be the key-technology of the future. Though the steps between are interesting too
1) Psychology is the science to observe and to research natural intelligence
2) Neuroscience researches the „wetware“ of natural intelligence with all the implications for the future of AI hardware neuronal networks, quantum computing, etc
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Current BusinessTime horizon: 0-1 yearFocus: OperationsImpact: Business Functions
Example: Customer insights for touchpoint optimization or campaigns
Next GenerationTime horizon: 1-3 yearsFocus: IndustryImpact: Business Model
Example: New customer journey or digitalized product options
New BusinessTime horizon: 3-10 yearsFocus: TechnologyImpact: Market
Example:Joint innovation project in new business area or self-disruption based on new technologies
Academy example: Neuro Science
Customer Insights Need Expose team to
newest break throughs
Customer Insights
Behaviour
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Welcome
Impulse: Intrapreneurship – Personal Conclusion
Workshop: Intrapreneurship culture
Impulse: Digital Mindshift and Intrapreneurial Thinking
Workshop: Learning Journey to impact Culture
Transfer to Reality
Agenda
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Workshop: Learning Journey to impact Culture
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Welcome
Impulse: Intrapreneurship – Personal Conclusion
Workshop: Intrapreneurship culture
Impulse: Digital Mindshift and Intrapreneurial Thinking
Workshop: Learning Journey to impact Culture
Transfer to Reality
Agenda
51
Brief statement to your current state of mind
• Your impression of the discussed subjects…
• Your key take away of todays workshop…
• Your implementation ideas in todays context…
Tranfer to reality
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Transfer to Reality
Welcome
Impulse: Intrapreneurship – Personal Conclusion
Workshop: Intrapreneurship Culture
Impulse: Digital Mindshift and Intrapreneurial Thinking
Workshop: Learning Journey to impact Culture
Agenda
Workshop
Example
Workshop
Tool
My name is…
Examples
Interaction
MethodeTool
MÜNCHENSafari ConsultingDachauer Straße 4280335 München
T: +49 89 [email protected]
MAINZSafari ConsultingTaunusstraße 59-6155118 Mainz
T: +49 6131 [email protected]
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Vielen Dank für Ihre Aufmerksamkeit!Wir freuen uns, wenn Sie mit uns in Kontakt treten.
