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Choosing A Business Locationby FitSmallBusiness.com
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1. Area2. Access
3. Noticeability4. Surrounding Neighborhood
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Area
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Can the geographic
location support your business?
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Think of your business’s area as how far people drive to go to the grocery store in your city.
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Ask the following questions...
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How many people live there?
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Are they your target customers?
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Do they spend money locally?
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What does the competition in the area look like?
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Access
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Big Cities=
Foot Traffic
Public Transport&
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In smaller cities and suburbs its all about the car.
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Don’t forget about parking.
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Noticeability
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2 Types
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Proximity (Customers notice you because they are going to a nearby location)
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Drive By (They drive by your store and notice your signage or window display)
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Surrounding Area
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Do you want to be close or far from the competition?
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With higher priced items like cars you want to be close to the
competition. (Click here to learn why)
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You may also want to be close to businesses that compliment
yours. (Like putting a restaurant close to a movie theater)
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And Finally...
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For more great how to articles on how to start and run a
successful business visit us at....
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