Transcript
Page 1: How To Create Search-friendly Content at Scale

Two ways to create search-friendly content at scale

Ryan BuckleyCo-founder, Scripted.com

Page 2: How To Create Search-friendly Content at Scale

Source: http://searchengineland.com/content-marketing-works-230337

Page 3: How To Create Search-friendly Content at Scale

The Biggest Constraint Is Your Time

Survey of 50 marketers on February 18, 2016

Page 4: How To Create Search-friendly Content at Scale

Tip #1: Outsource your writing assignments.

Page 5: How To Create Search-friendly Content at Scale

Blog Posts Long Blog Posts

WebsitePages

WhitePapers

LocalContent

Tweets Facebook Posts

ProductDescription

sArticle Custom

Content

What You Can Outsource

Page 6: How To Create Search-friendly Content at Scale

Lots of Companies Outsource Their Content!

Page 7: How To Create Search-friendly Content at Scale

Tip #2: Re-use your content.

Page 8: How To Create Search-friendly Content at Scale

How To Re-Use

Start with a series of blog posts

Combine them into an amazing white paper

Break them up into a series of tweets and social media posts

Page 9: How To Create Search-friendly Content at Scale

I’M HERE TO HELPTo learn more, visit www.scripted.com/blogs.

Tweet your questions to me: @rbucks.

Connect with me on LinkedIn!

Email me at [email protected].


Top Related