Transcript
Page 1: How to integrate seo with social media marketing

www.digital-warriors.com 888-988-7567

How to Integrate SEO with Social Media Marketing

If you observe closely, you will realize that a strong similarity exists between

social media marketing and search engine optimization when it comes to engaging

audiences. The fundamental similarity between these two concepts is that both of

these involve engagement, in terms of publishing and sharing content on email,

blog and social platforms.

Page 2: How to integrate seo with social media marketing

www.digital-warriors.com 888-988-7567

Despite this, most of the organizations consider them different and delegate their

organization and function to separate departments. This article gives you insight on

what is the right approach for integration of these two activities.

One of the commonest approaches that can be used by teams working on these two

activities is to work together to understand the interests of consumers. A classic

example of how this is possible is through the use of keywords. The fact that social

media experts and SEO experts work with different objectives and methodologies

can be used to develop a comprehensive approach for analysis of keywords and

research for SEO and SMM.

This article focuses on the keyword research process, which can be used for the

integration of social media marketing and search engine optimization. This process

entails five steps, which are as follows –

Identification of Themes for Keywords

A common mistake that most people commit is that they start with a long list of

keywords. Instead, you should start with a small list of themes, which most

appropriately model the concerns of the customer. You must always remember that

they will only search, share and look for content that is relevant to them. For

instance, if you are working for mobile phone network, then your target customers

will most likely be interested in themes like models/types of phones, including

their features, pricing and technical specifications.

Definition of Target Keywords

Once a brief list of target themes is ready, you must zero down on a more detailed

list of phrases that are grouped in accordance to their theme, which was written in

Step 1. An endless list of popular keywords will not help you. On the other hand, it

is the grouping of those keywords that will be of benefit to you. There are several

tools like keyword research and analytical tools can be used. These tools will help

you in exploring new grounds as far as potential visitor base is concerned. Besides

this, topics can be compared for relevance using social media listening tools.

Setting Targets

Page 3: How to integrate seo with social media marketing

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The third step in this process is to set sales targets. However, it is important to look

for quality instead of focusing on getting quantity of traffic. It is this quality traffic

that will get you high conversion rates and pave way for investments.

Developing a Content Marketing Approach Focused Towards Keywords

Getting success in SEO is much more than creating links and following best

practices. In fact, it is all about creating content, which is engaging and attractive

to target customers. In order to gauge the trends, you can make use of social media

listening tools.

Implementing a Communications Strategy for Using Social Media and SEO

Lastly, you must create a quarterly calendar for implementing content themes. You

can make use of social media listening tools to get lead on what is hot in the

market.

This five step process is the most effective approach that can be used for helping

different marketing teams to work in tandem with other.

Digital-Warriors Internet Marketing

Digital Warriors is an Atlanta based web development company, we

provide IT Consulting, Marketing Analytics, Web Design, Social Media

Marketing, Software Development, SEO, Content Production services to

SMB customers.

E-mail: [email protected] Address: Roswell, Ga 30075 USA Skype: jbowden2005 Phone: 888-988-7567


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