Download - How to keep sales up with Etarget
THIS IS RASTELLI, THE BEST JUGGLER WHO EVER LIVED.
HE IS CONSIDERED TO BE ENRICO CARUSO OF JUGGLING,
GRANDMASTER.
BUT THE BASIS OF HIS SUCCESS WAS
JUST THE PROCESS OFROTATING 3 THINGS
UP IN THE AIR.
ADVERTISERS ARE AFRAID OF INTERNET MARKETING.
IT SEEMS TO BE TOO COMPLEX.
BUT IN THE BASIS, IT IS JUST THE PROCESS OF
KEEPING 3 THINGS UP IN THE AIR.
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HOW DO ETARGET CLIENTS KEEP SALES UP WITH ROTATING
3 THINGS?
THEY GET VISITORS TO WEBSITE
THEN MEASURE RESULTS
AND OPTIMIZE COSTS
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GET VISITORS TO YOUR WEBSITE
MEASURE RESULTS
OPTIMIZE YOUR COSTS
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WWW.MY-WEBSITE.RSHAS NOT
ENOUGH VISITORS
ONLY 20% OF PEOPLE TRUST IN ADVERTISING
(BANNERS ETC)
BUT 60% TRUST WHAT IS SAID AT YOUR WEBSITE
(NIELSEN RESEARCH)
WEBSITE
WEBSITE
PPC
(ETARGET)
EMAILSEO
CONTENT
ETARGET TOOL TO GET VISITORS
ETARGET = VISITORS TO YOUR
WEBSITE FROM MORE THAN
90 PORTALS
DRAGAN, MANAGER
COST?ZERO, NIŠTA, FOR FREE
ETARGET =
PAY PER CLICK(PPC)
CLICK FROM 1 DIN
PC SELLERSESHOPSJOB SITESREAL ESTATE
AGRICULTURETOURISMAUTOMOBILESERVICESRETAILCOSMETICSHEALTHCARE
YOUR COMPANY HAS WEBSITE
WEBSITE INFORMS ON PRODUCTS
WEBSITE WITH CONTACT DETAILS
P
P
P
ETARGET PPC CAMPAIGNFROM 1000 DIN TO 100 000s DIN
PPC GREAT BRITAIN COMPANIES SPEND MORE
ON PPC THAN RADIO AND
NEWSPAPER ADVERTISING, SOON TV
62% OF ALL ADVERTISING ORDERS
ARE DRIVEN BY PPC
(T-MOBILE UK)
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GET VISITORS TO YOUR WEBSITE
MEASURE RESULTS
OPTIMIZE YOUR COSTS
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BASIC:NUMBER OF CLICKS
DIRECT SALES
DON`T THINK TOO HARD AT THE
BEGINNING. RUN THE CAMPAIGN
ADVANCED:CUSTOMER RESPONSE
ADVANCED:CUSTOMER RESPONSE
MORE THAN 1,5 MINUTE AT WEB
VISITS THE PRICING PAGE
VISITS DEALER PAGE
OR
89% SATISFACTION
32,5 DIN > 1,5 DIN
GET VISITORS TO YOUR WEBSITE
MEASURE RESULTS
OPTIMIZE YOUR COSTS
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BASIC:MINIMIZE COSTS
ADVANCED:OPTIMIZE TEXT
TO GET THE RIGHT PEOPLE
ADVERTISING MUST BE
INFORMATIVE
„
ONLY 20% OF PEOPLE TRUST IN ADVERTISING
(BANNERS ETC)
BUT 60% TRUST WHAT IS SAID AT YOUR WEBSITE
(NIELSEN RESEARCH)
NO SUPERLATIVES
AS IF INDEPENDENT PARTY WROTE IT
ONE PRODUCT = ONE TEXT AD
NO INFO YOU CAN`T FIND AT WEBSITE
P
P
P
P
MORE ADS – 400 % GROWTH
NOW, WE ARE AT THE END.
ALMOST
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32,5 DIN > 1,5 DIN
IF ONE DAY IT GETS TOO COMPLEX, AGENCY CAN HELP YOU
BUT FOR NOW:
THE JOURNEY OF A THOUSAND MILES BEGINS WITH ONE STEP
„
WWW.ETARGET.CO.YU