OF COMPANIES THAT ARE OUTGROWING THEIR COMPETITORS
USE MARKETING AUTOMATION.
How to Kiss YourCOMPETITIVE EDGE
GoodbyeA little healthy competition never hurt anyone…but it can get those prospects �ocking to your door while your local competitors are left shocked and lonely.
However, when you take a glimpse at some stats, the competitive spirit across the digital world looks
a little…well, dismal!
You can’t be awesome 100% of the time. But you can sure as heck try to beat out your competition! Take a look at how and where other businesses are falling
short so you can capitalize on their mistakes and advance on their turf!
OF MARKETERS BELIEVESOCIAL IS CORETO THEIR BUSINESS.
46%(2014 State of Marketing)
46%
(2014 Mobile Behavior Report)
OF CONSUMERS REPORTTHAT BRANDS DON’T PROVIDEMEANINGFUL CONTENTON SOCIAL MEDIA.
TWEETS CONTAININGA PHOTO GENERATE
BRANDS AND COMPANIESTWEET PHOTOS ONLY
128% MORE REPLIES ANDRETWEETS THANTHOSE WITHOUT.
But
But
(2014 Mobile Behavior Report)
(Social Engagement Benchmark Report: Twitter)
8% OF THE TIME!
(2013 Lead Generation Marketing E�ectiveness Study)
63%
OF B2B MARKETERS ARE USING MARKETINGAUTOMATION TO GENERATE LEADS.
37%ONLY
(MarketingProfs)
74% OF MARKETERS SAY
TARGETEDPERSONALIZATIONINCREASES CUSTOMERENGAGEMENT.
(The realities ofonline personalisation)
59%
(BtoB Magazine)
OF MARKETERS REPORT
NOTCUSTOMIZINGTHEIR LEAD-NURTURINGEFFORTS TO TARGET THE SALES FUNNEL AND/OR BUYER STAGES
ABANDONED CARTEMAILS GENERATE
OF THEIR REVENUEON DAY OF SEND.
(Predictive Intelligence Benchmark Report)
OF MARKETERS ARE CURRENTLYUSING ABANDONED CART EMAILS.
15%ONLY
(2014 State of Marketing)
But
But
But
60%
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