Download - HOW TO MAKE FRIENDS AND GET LINKS
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HOW TO MAKE FRIENDS AND INFLUENCE PEOPLE
GET LINKS.
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Kirsty Hulse @kirsty_hulse
Founder @manym1nd5
I really really really love links
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Clients say no to our ideas
We can’t get good data
Experts won’t collaborate
Our emails don’t get replies
We get coverage but not links
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WE RELY ON PEOPLE, AND PEOPLE CAN BE PREDICTED AND TRAINED
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CLIENTS THAT SAY YES TO IDEAS
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http://www.fastcompany.com/3052242/how-to-be-a-success-at-everything/the-secret-to-sounding-smart-using-simple-language
QUIT THE JARGON
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PITCH SOMETHING INSANE
+ =
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PITCH IDEAS USING QUESTIONS
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GOOD, AFFORDABLE DATA
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POLLFISH ARE AWESOME REALLY AWESOME
LIKE, I DON’T EVEN REALLY WANT TO BE TELLING YOU THIS AWESOME
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GIVE YOUR SURVEYS TO PEOPLE WHO CARE
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EXPERT OPINION AND QUOTES
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EMAIL RESPONSES
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AMAZON NEW RELEASES IS A GOLDMINE
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NOT SHITTY OUTREACH
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USE ‘EMBARGOS’ AND PRE SELLUSE SEXY LANGUAGE LIKE EMBARGO AND EXCLUSIVE
http://www.blastmedia.com/2013/03/24/pr-terms/
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CITATIONS YAY
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CITING THE SOURCE ISN’T ENOUGH
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PLAY TO EGO
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Total campaign time and cost = 2 days
Average position for keyword group 9 to 6
Over 6000 social shares
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WHAT I SHOULD HAVE DONEGone to national press first and tried to negotiate an exclusive
Pitched the idea over the phone (!)
Had the stats on site as opposed to the press release to encourage more links
Outreach to sites that had already covered similar stories
Had more data points on why Scotland
Partnered with Scotland bloggers for photos and imagery
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https://www.youtube.com/watch?v=Kijm1bdY1Kc