Download - How to make your blog Search Engine Friendly
What is SEO?
Technical
Content
Back links
Goals
Q & A
Search Engine Optimisation is the process of enhancing your website to
get the best possible results in the natural listings
A strong SEO strategy can lead to:
• Increased visibility for your brand.• Improvement in overall traffic figures.• Better-quality leads.• Improved conversion rates.• Reduced cost of sales.
WHY?
Organic search results viewed:
Rank 1 - 100% Rank 2 - 100% Rank 3 - 100% Rank 4 - 85% Rank 5 - 60% Rank 6 - 50% Rank 7 - 50% Rank 8 - 30% Rank 9 - 30% Rank 10 - 20% .Paid listings viewed:
Sponsored listing 1 - 50% Sponsored listing 2 - 40% Sponsored listing 3 - 30% Sponsored listing 4 - 20% Sponsored listing 5 - 10%
EYEBALLS
• Search engines use lots of different factors to decide their rankings.
• They send out ‘bots’ or ‘spiders’ to ‘crawl’ your website and analyse it.
• Each search engine has it’s own complex algorithm and are constantly updated.
THE ALGORITHM
• PENGUIN: No more manipulating back links.
• PANDA: Poor quality content, duplicated pages and over optimisation.
• HUMMINGBIRD: Intent and contextual meaning of content
ALGORITHM UPDATES
1. TECHNICAL: Ensuring your site is well coded and crawlable
2. CONTENT: Regular, engaging, shareable content.
3. BACK LINKS: Directories, social media, guest posts.
THE 3 PILLARS OF SEO
• Domain name• WordPress• Plugins: Yoast/ All in One SEO• Robots.txt• Sitemap.xml/html• 404 error page• Page size/load time• 301 directs• Links
THE BASICS
• Google Authorship• Responsive site• Dynamic code• Code bloat• Flash/frames/nested tables
THE BIGGER PICTURE
• Image names• Alt tags• www. Resolve• Depreciated HTML• CSS files• JavaScript files• Favicon• Underscores in URLS
FIDDLY BITS
• Navigation structure/name• Back door SEO• Text to HTML ratio 25-70 %• Fresh Content• Mixed media• Categories / Tags• Cannibalisation
THE BASICS
• Should contain between 60 and 70 characters, including spaces.
• You don’t have to use title tags to indicate which page a user is on.
• Don’t list keywords like a shopping list; this has no value.
• Place important keywords at the start of the title.
• Pick ONE keyword phrase per page.
TITLES
META DESCRIPTIONS• Should contain between 70 and 160
characters, including spaces. • Unique and relevant• Target ONE keyword per page.• Ensure the description is engaging and
not just a list of words.• Include your phone number to increase
calls.• Maybe include your brand on key
pages while you’re still growing.
EXERCISE
Write a Title Tag for your home page
Write a Meta Description for your home page
• H1 tag• H2 – 6 tags• First 100 words• Bolding• Bullets• Short paragraphs• Contextual links• Images• Question• Links
FORMATTING
EXERCISE
Review one of your blogsDoes it include
H1 Tag, 100 word intro, H2 – 6 Tags, Bolding, Bullets, Short paragraphs,
Images (with intelligent alt tag and file name), Video content, Links to credible
websites, Question at end?
• The more the better• Root domains/ links• Quality sites• Anchor text• Social media
THE BASICS
• Ranking isn’t everything• Time on site• Page views• Bounce rate• Shares/likes• Comments• Newsletter subscribes• ENQUIRES
SETTING GOALS
• www.Moz.org• www.semrush.com• www.quicksprout.com• www.yoast.com/wordpress/seo
USEFUL LINKS
www.katetooncopywriter.com.au
