Download - How to Market your App
With over 1,500,000 applications in the market and the counting steadily growing, how will you ensure
that your app gets its share of attention?
Becoming the next Angry Birds is no simple feat
Marketing Tips to keep your mobile app ahead in the race
Brand
• Create an “App Brand”.• Even if your brand presence is strong, you ought to
understand that world of mobile apps is altogether different
• Reach out to your loyal customers and tell them about new app
• Create brand personality by identifying the target customers, selecting the right online medium, and boasting about the highlighting features of your application
Buzz
• No buzz in the market means absence of any engagement, which would lead to less or no revenue generation.
• Build an audience that buzzes about your app• Hit the app user forums and review sites• Get active on blogging communities
• Research reveals that more than 65 percent find applications via online search
• Optimize the page on which application is present for better search engine visibility
• A favorable app review can fetch you more customers• All you need to do is, post the review on ample application
review sites to create a positive atmosphere around
Pre-launch Preparations
Marketing the app before the launch will maximize the impact
How to Go About It
• Understand the target audience during initial phase• Find out the places where you consumers hang out online• Participate in forums and meet-up groups to spread a word
about the upcoming app• Create a widget on website of the app to get email
addresses of visitors and notify them when the app is launched
• Spreading a word on social networking sites can make huge difference to your online marketing campaign
• Focusing on social networks, which target certain segments of people is a great idea
• Facebook is a broad platform• LinkedIn is for professional networking
• Gartner’s Prediction – Free applications will account for 89 percent of the total downloads for the year 2012
• We love free applications and you can offer an app for free for a day to get consumer attention
• Amazon Appstore is an apt example
• Change the release date• Offer initial discounts• Take the path of email marketing• Promote videos on YouTube
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Know more about us at www.coppermobile.com
