How to Optimize Your Social Media Content

(with a pickle jar)

Michelle MagoffinPrincipal, Bossy InteractiveCo-Founder/CEO, Sprawl3michelle@bossyinteractive.com @BossyWebLinkedIn.com/in/magoffin #BossyContent

Life is like a pickle jar

Your kid is a golf ball

I mean that in a nice way

sorry

Life is like a pickle jar

Your content calendar is like a pickle jar

1 year12 months52 weeks365 days

Sorry about that comment about your kid…

DO NOT PANIC

JeffBullas.com

JeffBullas.com

Feld.com

I don’t even play golf

Where am I going to get that many pebbles?

What exactly should I post?

Pin all the things!

http://bossyinteractive.com/using-pinterest-legally-for-business/

140 characters

LinkedIn, too

•12am – Blog Post•9am – FB: Monday blog

promo•10am – Twitter: Monday

blog promo #1•11am – LinkedIn: Monday

blog promo•12pm – Twitter: Last

Thursday’s blog promo •1pm – Pinterest: Monday

blog promo•2pm – FB: photo album

update•3pm – Twitter: Monday

blog promo #2•4:00pm: G+: Last

Thursday’s blog promo•6pm – FB: custom graphic

Monday

http://bossyinteractive.com/i-know-how-much-time-you-spend-on-social-media/

•12am – Blog Post•8am – Twitter: quote from CEO•8:30am – Twitter: RT of article link•8:45am – Twitter: RT of customer Q, with A•9am – FB: Monday blog promo•9:15am – FB: Replies to follower comments; Likes

of comments•10am – Twitter: Monday blog promo #1•10:15am – Twitter: Replies to followers•11am – LinkedIn: Monday blog promo•11:15am – LI: Replies to follower comments•12pm – Twitter: Last Thursday’s blog promo •1pm – Pinterest: Monday blog promo•1:30pm – Twitter: More RTs•1:45pm – Twitter: More replies•2pm – FB: photo album update•3pm – Twitter: Monday blog promo #2•4:00pm – G+: Last Thursday’s blog promo•4:15pm – G+: Shares of article links•4:30pm – G+: +1 of follower posts and comments•6pm – FB: custom graphic

Monday

Questions?

@BossyWeb#BossyConten

t

More resources available at http://pinterest.com/peevedmichelle/content-

optimization/