Download - How To Podcast Mike McIntee Timescape Media
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Types of Media
•Web Audio
•Audio Podcasting
•Web Video
•Video Podcasting
•User-generated content
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Audio Podcasting
•Inexpensive—most tools are cheap or free
•Tools: Podpress, Garageband, Audacity
•Most people listen to a podcast on their computer—even if they own an iPod or other MP3 player
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Who listens?
Source: comScore, Inc., May 2007
63% are males
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Who listens?
Source: comScore, Inc., May 2007
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Let’s Make APodcast!
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Putting it on the web
•Text descriptions (metadata) so search engines can find it
•A way to play it on your website
•RSS feeds—permit your audience to easily find your latest stories
•Submit it to podcast services (iTunes) to give your audience “subscription” access
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Delivering a podcast
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Integrating audio/video into your workflow•Train everyone to use a camera and a
microphone
•Make it part of the process, not a separate process
•It’s a culture change. Top management needs to make it a priority
•Solicit audience feedback to get staff buy-in
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Sucess secrets
•Define success
•Be authentic, relevant and compelling
•Choose talent carefully, they represent your brand
•Humor and spoof are popular
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User Generated Video
•Pro: It’s less expensive than producing it yourself
•Con: It’s not always on brand
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Friend or Foe? Pro:
A lot of people might see it
You don’t have to pay for bandwidth
You can post it on your site as well
You Tube has an established community
Con:
You’re driving traffic to You Tube and getting nothing back from it
You Tube owns the user info. You have no way of monitizing the video except with banner ads
You have no control over the ads Google/You Tube might start placing in the video or the player
Conclusion:
You Tube is good for promotion, but not for profit
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Your own user generated video
solution
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Slides available at TimeScapeMedia.c
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