How to Run a Successful Influencer Marketing Campaign
What Is Influencer Marketing
Planning Your Campaign
Identifying Influencers
Recruiting Influencers
Measuring Your Campaign
Q & A
Agen
da
What Is Influencer Marketing
Earned
OwnedPaid
Tastemakers & Thought Leaders
Social Media
Content Marketing
Planning Your CampaignKnow Your Audience
Set Goals Allocate Budget
Who Do You Want To Reach?
Who Is The Target Market For This Message?
Set Clear Goals
Define Success
Measurable KPIs
Pay for Post
Revenue Share
Barter
Identifying InfluencersWhat To Look For Metrics/KPI
Reach Unique visitors, activity across multiple social channels
Relevance Content quality, audience demographic
Engagement Comments, questions, re-posts, and social media shares
Recruitment ToolsInfluencer Search and
Recruitment Tools Search Engines Databases Networks Marketplaces
Recruitment TacticsInfluencer Recruitment Tactics Shared Documents CRM Tools Effective Pitch
Proper Introduction Intention Detail Call To Action
Measuring Your CampaignCampaign Goal KPI
Brand Awareness Impressions
Site Traffic Clicks
Increase Fan Base Follows
Quality of Content Shares
Engagement Comments
Ecommerce Conversions
Compliance
FTC Disclosure Rules Sponsored Content Requirements Clear & Conspicuous Avoid False Claims Penalties
Recap Influencers are thought leaders & tastemakers you
leverage through paid media to carry your brands message.
Define clear goals and metrics prior to identifying and recruiting influencers.
Traditional affiliate marketing metrics do not always apply.
Compliance is important. Familiarize yourself with FTC disclosure requirements before launching a campaign.
Adam Dahlen| Director of Client Development
[email protected]/in/adamdahlen