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The Basics How to start your consulting business
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Business Accelerator
Silvia Armitano Mah, PhD, MBA�C – Education – O | Hera Labs Investor | Hera Hub, Hera Therapeutics, & The Sash Bag Instructor | Whatever It Takes (Social Entrepreneurship for Teens) Consultant | The Nicholas Conor Institute (Pediatric Cancer)
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Name Business Background What are you most proud of? What do you want to achieve/take home tonight?
Put yourself in a state of mind where you say to yourself, "Here is an opportunity for me to celebrate like never
before, my own power, my own ability to get myself to do whatever is necessary.”
-Dr. Martin Luther King Jr.
Introductions
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1. Strategy
Different views for different individuals Thought Leadership
2. Practicality
Your Network rocks! What happens when it dries up?
3. SD resources
Agenda
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1. Strategy The Forest vs The Trees
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5 Ways to go from Anonymous to Thought Leader
1. Strengths 2. Content 3. Share 4. Visibility 5. Measure
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What is Thought Leadership? • Where passion & strengths
meet market opportunity • Carve out your niche
• Dare Greatly! • Think about your digital
footprint
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1. Strengths & Passions
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Discovery P hase Question
• What would you do even if you didn’t get paid for it?
Examples of Thought Leadership • What spurs innovation? • Women in open source
Discover what people are talking about…
• Google • Twitter - #hashtags • Quora • LinkedIn Groups • Where else do you discover?
Go to the edges!
Focus on a niche where you can
carve out a place – don’t go where everyone else is…
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guru
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Talk it out .. Where do your strengths, passion and market opportunity meet? Remember… go to the edges!
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2. C ontent
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Find your voice and build your platform Where?
• Wordpress.org • How to: http://michaelhyatt.com/ez-wordpress-setup.html
• Blogger.com Doesn’t have to be original content
• Content curation • Here is something interesting • Here is what I think • What do you think? (starts a conversation) • Try Vlogging
• Dare to share!
http://mashable.com/2012/04/27/tips-great-content-curation/
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3. Share
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Your turn .. 1. What platform would you use? 2. Where will you share your content?
Real-time
Long-term relevance
Sharing & Re-posting
Original Content
Source http://www.womma.org/posts/2013/01/choosing-the-right-social-media-platform-for-the-job
Important to choose the right platform for your industry and
customers
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Just another nugget ..
Source: http://blog.dlvr.it/2013/11/5-best-practices-for-sharing-content-on-a-schedule/
Important to know WHEN is the right time to hit social
media Scheduling is KEY!
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4. V isibility
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Leverage your P latform Gain visibility within your industry and, if applicable, your company
Focus on leading
vs. ladder
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Online & Off line Inf luence • Volunteer to lead a conference or event – invite
peers • Repurpose content for industry publications –
always looking for content / guest bloggers Question: Biotech companies looking for content for their external blog or internal blog?
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5. Measure
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Track your inf luence h#p://klout.com h#p://klout.com/corp/how-‐it-‐works
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Track the outcomes
of your digital influence
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Others to explore .. tweetreach.com :: How far did your tweet travel?
proskore.com :: score based on prof background, SM influence & popularity
kred.com :: influence and outreach score
topsy.com :: social web searches, analyDcs & trends
peerindex.com :: mining the social community
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Recap :: Anonymous to Thought Leader
1. Strengths 2. Content 3. Share 4. Visibility 5. Measure
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1. Strategy
Different views for different individuals Thought Leadership
2. Practicality
Your Network rocks! What happens when it dries up?
3. SD resources
Agenda
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2. Practicality .. Your network is KEY
Visualize your contacts & easily define
hubs & spokes
http://inmaps.linkedinlabs.com
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Use your network
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When it dries up ...
That’s when thought leadership &
business development take over
… build it before you need it.
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What is your game plan? Step #1 Step #2 Step #3 SMART Goals: 6 months? SMART Goals: 12 months?
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3. SD Resources • THIS group • Incubators and Accelerators • SCORE What have you found useful?
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What is Hera-Labs?
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Hera-LABS – Business Accelerator • Empower the woman, thus launch the idea,
grow the business, & help economy • Entrepreneurship is a state of mind • Active learning is key to enlightened learning • Ongoing learning is key to personal growth • Community of like-minded women
entrepreneurs will create healthier businesses
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Some ref lection .. “A dream doesn’t become reality through magic; it takes sweat, determination and hard work.”
–C olin Powel l
Thank you
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