Understanding Google Analytics

How to Understand Bounce Rates

Google’s Definition Of Bounce Rate

“Bounce Rate is the percentage of single-page sessions (i.e. sessions in

which the person left your site from the entrance page without interacting with the

page).”

Example

What Counts As A Bounce?

• When a user clicks on the back button.

• When a user types in another URL on the browser.

• When a user closes the tab or window.

• When a user clicks on an external link from your page.

• When a visitor doesn’t interact with your page for a given amount of time.

What Can Bounce Rate Tell You?

• Whether you’re providing relevant information to your audience

• Whether your site is an interesting online destination

• Whether you’re engaging your visitors or not

• Whether your ad is congruent to your website’s content

What Is An Acceptable Bounce Rate?

How To Improve Bounce Rate

1.  Ensure that your site’s navigation is easy and simple.

2.  Avoid cluttering your site with unnecessary elements above the fold.

3.  Make sure that you site loads quickly.

4.  External links should open in a new tab or window.

5.  Make sure you produce great and relevant content.

For More Information Visit:

www.SeriouslySimpleMarketing.com