How to Use HubSpot & Social
Media Together
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How to Use HubSpot & Social Media
Together
3/12
3/19 Leveraging Facebook for B2B & B2C Marketing
Using LinkedIn for Lead Conversion & Customer Delight
3/26 Incorporating Twitter into Your Inbound Marketing
Mark Kilens
@MarkKilens
Nick Sal @NickSalInbound
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AGENDA
How does HubSpot integrate with LinkedIn?
Webinar tasks
What LinkedIn tools & strategies you should be using
Why use LinkedIn?
WHY USE LINKEDIN? 1
Helps You Reach Your Goals
Recruiting
Buyer Persona Targeting
Delighting Customers
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HOW DOES HUBSPOT
INTEGRATE WITH
LINKEDIN?
How does HubSpot integrate with LinkedIn?
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Social Media tool
Prospects tool integration
Contacts, Lists, & Workflows integrations
Content tools integration
Analytics integrations
Settings > Social Media Settings
Social Media Settings
SOCIAL MEDIA TOOL 1
LinkedIn Groups & Accounts
Personal
Account
Group
Accounts
Easily share content with the
Social Media Bookmarklet
CONTENT TOOLS INTEGRATION 2
Blog auto publish & Follow Me widget
Content > Social Media > Social Media Accounts
Content > Blog > Options > Social Media Sharing
Reports > Page Performance
LinkedIn Social Sharing built into HubSpot 3
Landing Pages & Thank You Pages
Content > Landing Pages > Edit Page > Social Sharing
LinkedIn Social Sharing built into Email
Content > Email > New Email > Social Sharing
PROSPECTS TOOL INTEGRATION 3
HubSpot Prospects + Linkedin
Contacts > Prospects > Select Prospect> Search on LinkedIn
HubSpot Prospects + Linkedin
Contacts > Prospects > Select Prospect > Search on LinkedIn
CONTACTS, LISTS, WORKFLOWS & INTEGRATIONS 4
HubSpot Contacts + LinkedIn
Contacts > Contacts Home > Select Contact >
Social Media Properties
HubSpot Lists + LinkedIn
Contacts > Lists > New Smart List > Property Value
> LinkedIn Clicks
HubSpot Workflows + Linkedin
Contacts > Workflows > Add Trigger > New Contacts
in List > Select LinkedIn Smart List
ANALYTICS INTEGRATIONS
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Analyzing your Linkedin
publishing effectiveness in HubSpot
Track your social visits, leads & customers
Reports > Sources
View by Campaign
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WHAT LINKEDIN TOOLS &
STRATEGIES YOU SHOULD
BE USING
LINKEDIN PROFILES
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Your professional identify
a.k.a. the resume
Include
a pro
photo
Be descriptive &
comprehensive
Personalize the URL
Connect
Import Contacts into HubSpot
Stay active!
LINKEDIN COMPANY PAGES 2
LinkedIn Company Pages
What is a LinkedIn company page?
Overview
Products
Careers
Page Insights – Persona Data!
•Seniority
• Industry
•Function
•Region
•Company size
•Employee/non-employee
Follower & Employee Insights
• Company update engagement,
• follower demographics
• Company update impressions,
• Follower progress, including recent users
• New followers
• Member growth
• Employee changes
Product education & awareness
Attracting visitors & converting leads
Search engine optimization
Expand company reach
Best practices
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LINKEDIN GROUPS
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LinkedIn Groups:
• Study key demographic
statistics
• Attract by persona
• Engage with members
• Educate & lead
• Be a facilitator
Analyze group stats before joining
1 Create & send a LinkedIn message using
HubSpot’s Social Media Publisher
2 Find relevant social media conversations to join
3 Analyze your social media success with HubSpot’s Social Engagement Tool
Be genuine
Leave a bread crumb
Comment on other comments.
Ask questions
A few guidelines – The 50/50 Rule
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Share the “tip of the ice-berg”
Post excerpts from content offers
Post excerpt from blog posts
Interesting excerpts from other people’s blogs or content in your industry
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Announcements
Educate & be useful
One per week
Tell a story & inspire
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Find & seek guest blogging opportunities
4 WEBINAR
TASKS
Webinar Tasks
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Create a LinkedIn company page & publishing schedule
Identify Groups to join & start participating
Connect Linkedin Profiles & Groups to HubSpot
4 Think about creating a group of your own
Webinar Resources
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Social Media Training Class & How to use
the social media publishing tool
A Step-by-Step Guide to LinkedIn's Company Pages
3 How to Use LinkedIn Emails to Generate Loads of Leads
4 How to Generate Leads Using LinkedIn
Groups
http://help.hubspot.com/articles/Tutorial/ho
w-to-use-social-media-publishing-tool
QUESTIONS?
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THANK YOU.