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How to win the
internet…
and why we need to
talk about Kevin
(Costner)
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How to win the
internet…
and why we need to
talk about Kevin
(Costner)
![Page 3: How to win the internet... Why we need to talk about Kevin (Costner)](https://reader034.vdocuments.net/reader034/viewer/2022042502/55b6def0bb61ebe4588b48dc/html5/thumbnails/3.jpg)
@WillCooke
Rides a bike, likes BBQ, sports a beard
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Why Kevin Costner?
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Why Kevin Costner?
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Actor
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Director
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Musician
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Sportsman
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Father
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Eco-warrior
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Remarkable
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we need to be
remarkable
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WhyW
ho
How
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WhyW
ho
How
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Who?
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Why?
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Why?
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tube pic
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STEPPS
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Social Currency
Triggers
Emotion
Public
Practical Value
Stories
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Social Currency
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Triggers
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Triggers
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Emotions
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Public
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Practical
Value
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Practical
Value
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Stories
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How?
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Field of dreams
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If you build it they
will come…
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tube picProbably not…
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owned
earnedpaid
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owned
earnedpaid
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owned
paid
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earnedpaid
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content experience
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Adaptable
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adaptive content
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A remarkable checklist
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REMARKABLE
S
T
E
P
P
S
Community
Connection
Influencers
WHO WHY HOW
O/E/P
Adaptive
Content
R/R/E
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Thank you
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@WillCooke