Download - How to write a great bio!
From the mind of
Lorna BarrowEntrepreneur, Business
CoachLearning Solutions
Specialist
Once there was a girlfriend who had a small business and I kept asking her to let me write her bio, for free.
She kept resisting, always telling me she had a resume and what was the $%&^!* matter with me!
Then one day, she had to speak at an event and her resume just didn’t cut it!
Help me! please, Lorna help me! I can still hear her pleas! So as a good girlfriend I helped her.
And now I’m helping you…
The Bio Story
Bio BasicsWhat is a Bio?
Story-based version of your resume
Highlights interesting facts about you
Lets your personality shine through
Bio BasicsWhy does it
matter? gives the reader an
accurate sense of who you and what you do
establishes expertise and credibility
develops trust in you and your brand
Bio BasicsWhen do I
need a bio?
Include it in your marketing materials
Provide a copy with proposals to clients
Submit one for speaking, presenting at functions, etc
Include it in any books, e-books, reports or professional documents you develop
Bio BasicsWhat do I put
in a bio?
Current job, business or professional experience
Publications or presentations you have completed
Professional memberships you currently hold
Awards, honors and certifications you have received
Your contact information
Bio BasicsCan I include
anything else? A photo of yourself Quotes/testimonials
from clients Links to examples of
your work Similar items to those
above
Tips for Writing a Great BioShould I write
it in the 3rd or 1st person?
The 3rd person enhances its professionalism and makes people more willing to trust what is being said
The 1st person establishes your authority when the bio is for social media
Tips for Writing a Great BioThe way I begin
writing my bio… does it matter?
Make your opening attention-grabbing to draw the readers in and make them want to learn more about you
Use a conversational tone since this is the best way to show your personality
Tips for Writing a Great BioCan I include some
personal stuff about myself?
Don’t be afraid to include some “relevant” personal or unique information about yourself
Leave out the time you couldn’t spell “WOW” backwards on a national game show!
Tips for Writing a Great Bio
How long should my bio be?
keep your bio as short as possible
Use short paragraphs to make it easier to read
include supporting information in the form of links, whenever necessary
Tips for Writing a Great Bio
Do I need more than one version of my bio?
Create several different versions of your bio: an abbreviated version a long version copies that are
appropriate for different audiences
one type does not fit all!
Just remember… A bio is a story-based version of your
resume Write in the 1st or 3rd person as required Start with a great opening Include some basic & unique info about
you Keep you bio as short as possible Write more than one version of your bioMake it sound like the story of a person people want to meet!
NOW… If you find this info useful, then you’ll
really enjoy the other resources located at: Lorna's Business Box - resources
Want to learn more about working with me? Then go to: Working with Lorna
I’ll be on the other side with my sleeves rolled up and waiting!