Download - How we used synergy in our website
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HOW WE USED
SYNERGY IN OUR WEBSITE
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As soon as you enter our website, you are introduced to Tori through multiple images of her. By doing this, she is the focal point of the ‘Home’ page. She is seen to be wearing outfits that she
has worn in the music video. This created synergy between the website and the music
video.
![Page 3: How we used synergy in our website](https://reader035.vdocuments.net/reader035/viewer/2022081604/58ae16411a28ab7e4a8b4743/html5/thumbnails/3.jpg)
As soon as you enter our website, you are introduced to Tori through multiple images of her. By doing this, she is the focal point of the ‘Home’ page. She is seen to be wearing outfits that she
has worn in the music video. This created synergy between the website and the music
video.
The top of the page includes a large image of our artist logo. This is
included in all of our media products – creating cross-media convergence.
![Page 4: How we used synergy in our website](https://reader035.vdocuments.net/reader035/viewer/2022081604/58ae16411a28ab7e4a8b4743/html5/thumbnails/4.jpg)
As soon as you enter our website, you are introduced to Tori through multiple images of her. By doing this, she is the focal point of the ‘Home’ page. She is seen to be wearing outfits that she
has worn in the music video. This created synergy between the website and the music
video.
The top of the page includes a large image of our artist logo. This is
included in all of our media products – creating cross-media convergence.
The background on all of our website pages is the same colour; dark grey. This is because grey is
part of our overall artist colour scheme.
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The ‘About’ page title uses the PENNA font that we have used
throughout our media products.
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The ‘About’ page title uses the PENNA font that we have used
throughout our media products.
The background image includes Tori wearing an outfit that is
heavily seen throughout the music video.
![Page 7: How we used synergy in our website](https://reader035.vdocuments.net/reader035/viewer/2022081604/58ae16411a28ab7e4a8b4743/html5/thumbnails/7.jpg)
The ‘About’ page title uses the PENNA font that we have used
throughout our media products.
The background image includes Tori wearing an outfit that is
heavily seen throughout the music video.
The background image was also taken in front of the graffiti wall – a prominent location throughout our
video.
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Behind the main text of the ‘News’ page is another image of Tori in front of the graffiti wall in the
same outfit; the red, Stone Island hoodie.
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Behind the main text of the ‘News’ page is another image of Tori in front of the graffiti wall in the
same outfit; the red, Stone Island hoodie.
We have included our magazine article on our ‘News’ page. The images in the article include Tori in two locations that can be seen in our music video. On the left image,
Tori is pictured on concrete steps in jeans and a Palace jacket. On the right image, Tori is pictured in front of a graffiti wall with the red, Stone Island hoodie on.
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The background image shows Tori at a window in a multi-story car park (another location in the music video) with a white t-
shirt and blue jeans (the costume she wears in this location).
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The background image shows Tori at a window in a multi-story car park (another location in the music video) with a white t-
shirt and blue jeans (the costume she wears in this location).
The image shown in the album player is was taken in the same
location as the background image, with Tori wearing the same
costume.
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The colour red has been very important in creating synergy across
all of our media products. For our Torinators subscribe box, we thought it
was necessary to use red to directly link it to the artist.
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For our ‘Tour’ page, we have shown our Unseen tour poster to simply
communicate the dates and locations of Tori’s shows to our audience.
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For our ‘Tour’ page, we have shown our Unseen tour poster to simply
communicate the dates and locations of Tori’s shows to our audience.
By showing our Tour poster on our website, we are displaying cross media convergence as the poster was another
one of the products that we created for our
multi-media promotional package.
![Page 15: How we used synergy in our website](https://reader035.vdocuments.net/reader035/viewer/2022081604/58ae16411a28ab7e4a8b4743/html5/thumbnails/15.jpg)
For our ‘Tour’ page, we have shown our Unseen tour poster to simply
communicate the dates and locations of Tori’s shows to our audience.
By showing our Tour poster on our website, we are displaying cross media convergence as the poster was another
one of the products that we created for our
multi-media promotional package.
As explained before, the use of costume and
location has been paramount in our
effective creation of synergy. Tori is seen here in the same red hoodie, in front of the
graffiti wall.
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The font used in all of the Tori Lorente merchandise is ‘PENNA’
– the same font used throughout all of our products.
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The font used in all of the Tori Lorente merchandise is ‘PENNA’
– the same font used throughout all of our products.
The colour scheme of red, grey, white and black is used in all of
the merchandise products.
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The font used in all of the Tori Lorente merchandise is ‘PENNA’
– the same font used throughout all of our products.
The colour scheme of red, grey, white and black is used in all of
the merchandise products.
Each product’s design includes only the official Tori Lorente logo. This means that the products are
directly linked to the artist and are easily identifiable. This results in increased awareness for the Tori
Lorente brand as a whole.