The Brand Manual is essentially a set of rules that explain how your brand works.
Brand ManualWhat is it for?
Brand guidelines should be flexible enough for designers to be
creative, but rigid enough to keep your brand easily recognizable.
Consistency is key, especially if you need the brand to extend
across multiple media platforms.
Brand Identity
01 02 03
Logo Components
Minimum Size
Colour Variations
Incorrect Usage
Logo Variants
Logo Clearspace
Brand ApplicationsIdentity ElementsPattern
Typography
Primary English Typeface
Primary Arabic Typeface
Type Hierarchy
Brand Icons
CONTENTS
Brand Manual
01.1
01.2
01.3
01.4
01.5
01.6
02.1
02.2
02.3
02.4
02.5
02.6
03.1
03.2
03.3
03.4
03.5
03.6
03.7
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Brand Manual
WAYSBrand Guidelines
Brand Identity
01H I N DBrand Guidelines
Brand Identity
Identity Elements
Logo Components
Minimum Size
Colour VariationsIncorrect Usage
Logo Variants
B. LOGO TYPE
A logotype refers to words or the name of a business that is designed in a special way. Examples include Pinterest, eBay or Google.
A. Symbol
A Symbol is an identifying mark or symbol that doesn’t contain the business name. Think of the Nike ‘swoosh’, Shell, WWF, Mercedes or Adidas.
C. LOGO
As a general rule, third parties may not use the Temply logo (“logo”). On this page are the limited circumstances under which third parties may use the Temply logo. The logo must always be used pursuant to the specifications on this page to identify Temply Corporation, or Temply products or services. Any use that falls outside of these specifications is strictly prohibited.
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C
Logo Clearspace
PatternTypographyPrimary English Typeface Primary Arabic Typeface Type Hierarchy
Brand Applications
Brand Icons
WAYS Brand Manual
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H I N DBrand GuidelinesH I N DBrand Guidelines
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Brand Identity
Identity Elements
Minimum Size
Colour VariationsIncorrect Usage
Logo VariantsLogo Components LOGO
USAGEAs much as possible, the color you choose should set you apart, work with your industry and image, and tie to your brand promise. It should also take into account color psychology, which is fairly complex. Colors can mean different things depending on the culture, situation and industry.
Choosing the right dominant color for your brand is crucial. This color should appear on all your materials, including your logo and packaging.
Logo Clearspace
PatternTypographyPrimary English Typeface Primary Arabic Typeface Type Hierarchy
Brand Applications
Brand Icons
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H I N DBrand Guidelines
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Brand Identity
Identity Elements
Minimum Size
Colour VariationsIncorrect Usage
Logo VariantsLogo Components
PRINT (PAPER)
2 cm
DIGITAL (ON SCREEN)
160 px
A logo lockup refers to the formalized position/relationship
of the brand’s logo (symbol) and its wordmark (logotype)
MINIMUM SIZEA logotype refers to words or the name of a business that is designed in a special way. Examples include Pinterest, eBay or Google.
Logo Clearspace
PatternTypographyPrimary English Typeface Primary Arabic Typeface Type Hierarchy
Brand ApplicationsLetter HeadBusiness CardFolderEnvelopeNoteEmail SignatureBagTransportation
Brand Icons
H I N DBrand Guidelines
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Brand Identity
Identity Elements
Minimum SizeLogo ClearspaceColour VariationsIncorrect Usage
Logo VariantsLogo Components
The area that surrounds the logo known as “clear space” is as important as the logo itself
Double “S“ letter size of 2 “x”
PatternTypographyPrimary English Typeface Primary Arabic Typeface Type Hierarchy
Brand ApplicationsLetter HeadBusiness CardFolderEnvelopeNoteEmail SignatureBagTransportation
Brand Icons
The area that surrounds the logo is as important as the logo itself. The minimum area of 2 “x”, known as “clear space,” provides breathing room to the logo and eliminates visual clutter (text, graphic elements or other logos) that can compete with logo legibility – thereby diminishing the effectiveness of the logo.
WHAT IS CLEARSPACE
H I N DBrand Guidelines
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Pattern
Brand Identity
Identity Elements
Minimum SizeLogo ClearspaceColour VariationsIncorrect Usage
Logo VariantsLogo Components Why color is an
important aspect of any logo?
Color has a powerful subconscious effect on every part of our lives, without even saying a word; an understanding of color meanings in business gives us an invaluable tool to get the best response to our marketing and promotional efforts and ultimately to create a successful business.
TypographyPrimary English Typeface Primary Arabic Typeface Type Hierarchy
Brand ApplicationsLetter HeadBusiness CardFolderEnvelopeNoteEmail SignatureBagTransportation
Brand Icons
H I N DBrand Guidelines
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CMYKC50/M0/Y100/K0
Web #8dc63f
RGBR141/G198/B63
CMYKC0/M50/Y100/K0
Web#f7941d
RGBR249/G148/B29
COLOR THEORYEvery time a consumer interacts with a brand, an opportunity exists for the company to influence their audiences’ perceptions. It is up to the marketer to decipher which design and colors will influence the consumer to purchase. By educating oneself on the psychology behind color theory, marketers can further tap into branding techniques and better connect with their market, leading to a stronger brand-consumer relationship and increased profit.
Colour VariationsIncorrect Usage
Brand Identity
Identity Elements
Minimum SizeLogo Clearspace
Logo VariantsLogo Components
PatternTypographyPrimary English Typeface Primary Arabic Typeface Type Hierarchy
Brand ApplicationsLetter HeadBusiness CardFolderEnvelopeNoteEmail SignatureBagTransportation
Brand Icons
Colour Palette
H I N DBrand Guidelines
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Green
Colour VariationsIncorrect Usage
Brand Identity
Identity Elements
Minimum SizeLogo Clearspace
Logo VariantsLogo Components
Orange
PatternTypographyPrimary English Typeface Primary Arabic Typeface Type Hierarchy
Brand ApplicationsLetter HeadBusiness CardFolderEnvelopeNoteEmail SignatureBagTransportation
Brand Icons
H I N DBrand Guidelines
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Brand Identity
Identity Elements
Minimum SizeLogo ClearspaceColour VariationsIncorrect Usage
Logo VariantsLogo Components
Never change the proportions of the Brand Identity
Never put a key-line around the Brand Identity
Never change the colour of the Brand Identity
Never place the Brand Identity on an colour which compromises the legibility of the Brand Identity
Never set the Brand Identity at any angle
Never alter the spacial relationship between the Brand Identity elements
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X
X
PatternTypographyPrimary English Typeface Primary Arabic Typeface Type Hierarchy
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H I N DBrand Guidelines
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X
Brand Manual
H I N DBrand Guidelines
Identity Elements
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Brand Identity
Identity Elements
Minimum SizeLogo ClearspaceColour VariationsIncorrect Usage
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The pattern of family life has been changing over recent years.A pattern is beginning to emerge from our analysis of the accident data.In this type of mental illness, the usual pattern is bouts of depression alternating with elation.
Identity ElementsPatternTypographyPrimary English Typeface Primary Arabic Typeface Type Hierarchy
Brand ApplicationsLetter HeadBusiness CardFolderEnvelopeNoteEmail SignatureBagTransportation
Brand Icons
H I N DBrand Guidelines
Brand Identity
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Logo VariantsLogo Components
I do not think of type as something that should be readable. IT SHOULD be beautiful.
DEFINITION
Primary English Typeface Primary Arabic Typeface Type Hierarchy
Brand Applications
Brand Icons
Typogphy is the visual component of the written word.A text is a sequence of words. A text stays the same no matter how it’s rendered. Consider the sentence “I like pizza.” I can print that text on a piece of paper, or read it aloud, or save it in a file on my laptop. It’ll be the same text, just rendered different ways—visually, audibly, digitally.
But when “I like pizza” is printed, typography gets involved. All visually displayed text involves typography—whether it’s on paper, a computer screen, or a billboard.
Don’t infer from the highway-sign example that typography is an other word for font. Fonts are part of typography , but typography goes beyond fonts.
WAYS Brand Manual
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H I N DBrand Guidelines
Brand Identity
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Hello I’m:
Year : 1992
Copyright : PT
Publisher : Adobe
FONT INFO
playfairdisplay.ttfDesigned by Robert Slimbach ; Carol Twombly
Primary English Typeface
Type Hierarchy
Brand Applications
Brand Icons
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H I N DBrand Guidelines
TheSans Regular
TheSans Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890@%&$#
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890@%&$#
Myriad Pro
Year : 1994
Copyright : PT
Publisher : Adobe
FONT INFO
playfairdisplay.ttfDesigned by Luc(as) de Groot
Brand Identity
Identity Elements
Minimum SizeLogo ClearspaceColour VariationsIncorrect Usage
PatternTypography
Logo VariantsLogo Components
مرحبـا انـا
Primary Arabic Typeface
١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩ ٠
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Bold
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Regular
١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩ ٠
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Primary English Typeface Primary Arabic Typeface Type Hierarchy
Brand Applications
Brand Icons
WAYS Brand Manual
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H I N DBrand Guidelines
TheSans
WAYS Brand Manual
Brand Identity
Identity Elements
Minimum SizeLogo ClearspaceColour VariationsIncorrect Usage
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Type Hierarchy
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Primary English Typeface Primary Arabic Typeface
H1
H2
H3
H4
BODY COPY
CAPTION
CC
LEADING
For legible body text that’s comfortable to read, a general rule is that your leading value should be greater than the font size; from 1.25 to 1.5 times
TRACKING
The space between letters in a block of text. In CSS this is defined with the letter-spacing property
WIDOWS & ORPHANS
A single word at the end of a column is a widow and if it’s at the top of a new column it’s an orphan. They look bad and can be hard to read.
Brand Icons
Brand Applications
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H I N DBrand Guidelines
WAYS Brand Manual
Brand Identity
Identity Elements
Brand Applications
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Type HierarchyBrand Icons
Logo VariantsLogo Components
Primary English Typeface Primary Arabic Typeface
Pictography is a form of writing which uses rep -resentational, pictorial drawings, similarly to cuneiform and, to some extent, hieroglyphic writing
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H I N DBrand Guidelines
WAYS Brand Manual
Brand Identity
Identity Elements
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H I N DBrand Guidelines
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Brand Manual
Brand Applications
03H I N DBrand Guidelines
WAYS Brand Manual
Brand Identity
Identity Elements
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Minimum SizeLogo ClearspaceColour VariationsIncorrect Usage
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Primary English Typeface Primary Arabic Typeface
BadgeCarPinTeshirt&Bag
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H I N DBrand Guidelines
WAYS Brand Manual
Brand Identity
Identity Elements
Brand Applications
Minimum SizeLogo ClearspaceColour VariationsIncorrect Usage
PatternTypography
Type HierarchyBrand Icons
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Primary English Typeface Primary Arabic Typeface
CapBadgeCarPinTeshirt&Bag
C4 Envelope
H I N DBrand Guidelines
WAYS Brand Manual
Brand Identity
Identity Elements
Brand Applications
Minimum SizeLogo ClearspaceColour VariationsIncorrect Usage
PatternTypography
Type HierarchyBrand Icons
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H I N DBrand Guidelines Paper bag
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WAYS Brand Manual
Brand Identity
Identity Elements
Brand Applications
Minimum SizeLogo ClearspaceColour VariationsIncorrect Usage
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Type HierarchyBrand Icons
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CapBadgeCarPinTeshirt&Bag
H I N DBrand Guidelines
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WAYS Brand Manual
Brand Identity
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Minimum SizeLogo ClearspaceColour VariationsIncorrect Usage
PatternTypography
Type HierarchyBrand Icons
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Primary English Typeface Primary Arabic Typeface
CapBadgeCarPinTeshirt&Bag
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H I N DBrand Guidelines
WAYS Brand Manual
Brand Identity
Identity Elements
Brand Applications
Minimum SizeLogo ClearspaceColour VariationsIncorrect Usage
PatternTypography
Type HierarchyBrand Icons
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Delivery Boxstationary
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Primary English Typeface Primary Arabic Typeface
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H I N DBrand Guidelines Cap
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WAYS Brand Manual
Brand Identity
Identity Elements
Brand Applications
Minimum SizeLogo ClearspaceColour VariationsIncorrect Usage
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Type HierarchyBrand Icons
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Primary English Typeface Primary Arabic Typeface
CapBadgeCarPinTeshirt&Bag
H I N DBrand Guidelines
WAYS Brand Manual
Brand Identity
Identity Elements
Brand Applications
Minimum SizeLogo ClearspaceColour VariationsIncorrect Usage
PatternTypography
Type HierarchyBrand Icons
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H I N DBrand Guidelines
ThanksThank you for reading these guidelines, please adhere to the rules in this document