THE SHELL STORY
USING SOCIAL, LOCAL AND MOBILE IN CREATING THE RELEVANT EXPERIENCES
Don Bulmer @dbulmer
THE CHANGING ROLE OF INFLUENCE
“INFLUENCE IS LIKE WATER... IT IS ALWAYS FLOWING SOMEWHERE”
THE TRUTH IS... WE TRULY LIVE IN EXCITING TIMES
THE CULTURAL IMPACT OF SOCIAL MEDIA
WE HAVE TO…
STAY TRUE TO OUR BRAND AND IMAGE
KNOW WHO WE WANT TO REACH
ENSURE THAT MESSAGES AND VALUE ARE CLEAR
ACCOUNTABILITY TO ACTIONS AND BEHAVIOR IS KEY
EVERY COMPANY IS A MEDIA COMPANY
THE POWER OF EXPERIENCE
INFLUENCE SOCIAL MEDIA BRAND EMPOWERMENT EXPERIENCE
THE MOST COMPETITIVE AND INNOVATIVE ENERGY COMPANY IN THE WORLD
RELATE FIRST THEN ESTABLISH RELEVANCE
WITH SOCIAL MEDIA WE CAN GO BACK TO THE FUTURE
AFTER LESS THAN 12 MONTHS ENGAGED:
NEARLY 3 MILLION FOLLOWERS
ACROSS TWITTER, WE HAVE:
130,000+ FOLLOWERS
ACROSS LINKEDIN, WE HAVE OVER:
346,000+ FOLLOWERS
VIDEO PRODUCED BY SHELL, VIEWED ON YOUTUBE:
10+ MILLION VIDEO VIEWS
LISTENING LEARNING RELATIONSHIPS
INFLUENCE AND BEING INFLUENCED
INNOVATIVE EXPERIENTAL STORYTELLING