Download - Hulu Presentation
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Tuesday, November 9, 2010
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The future of TV?
Tuesday, November 9, 2010
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Consumers will be able to watch whatever they want to watch.
Whenever. Wherever. The world’s premium content is primarily going to be delivered and consumed over the
internet.
Tuesday, November 9, 2010
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This will be disruptive to the existing distribution ecosystem. Significant value
will be created.
Tuesday, November 9, 2010
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Brand advertisers will be able to have more targeted, more effective
communications with their prospective customers. Brand advertisers will be
far less willing to pay for waste, as they have done for the past 60 years.
Tuesday, November 9, 2010
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This will be disruptive to existing brand advertising services. Significant value
will be created.
Tuesday, November 9, 2010
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UsersContent Streams
Ad StreamsContent Partners
Advertising ClientsRevenue
000210$0
30 MM 260 MM800 MM
235 352 (Q3)
$240+ MM (2010)
Month 0.(Fall 2007)
Month 36. (Fall 2010)
Tuesday, November 9, 2010
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We believe that advertising will play a very large role in the future of television.
Tuesday, November 9, 2010
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Subscription Transaction Advertising
Source: Veronis Shuler 2010Tuesday, November 9, 2010
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The relentless pursuit of better ways for brand advertising.
Tuesday, November 9, 2010
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When it comes to the amount of advertising, lighten up.
Tuesday, November 9, 2010
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26 minutes
1959 2010
22 minutes
Tuesday, November 9, 2010
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Tuesday, November 9, 2010
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Tuesday, November 9, 2010
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Give advertisers your attention all at once...and receive value in return.
Tuesday, November 9, 2010
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Tuesday, November 9, 2010
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What if TV show promotional spots were smart?
Tuesday, November 9, 2010
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Tuesday, November 9, 2010
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Tuesday, November 9, 2010
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Tuesday, November 9, 2010
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Tuesday, November 9, 2010
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Tuesday, November 9, 2010
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Tuesday, November 9, 2010
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Tuesday, November 9, 2010
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63%
37%
Female Male
99%
1%
Female Male
Tuesday, November 9, 2010
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Don’t like your current ad? Trade it out for another one.
Tuesday, November 9, 2010
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Tuesday, November 9, 2010
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Tuesday, November 9, 2010
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Tuesday, November 9, 2010
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The ads on Hulu are 55% more effective than the same ads in traditional channels.
Source: Nielsen IAGTuesday, November 9, 2010
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0%
15%
30%
45%
60%
23%16%
29%22%
45%55%
!
!
!
Brand Recall
Message Recall
Cable PrimeCable Prime
Broadcast Prime Broadcast
Prime
Source: Nielsen IAG September 2010, 1 day post ad exposure A18-49
Ad Effectiveness
Tuesday, November 9, 2010
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Advertisers get more for their money. Content owners make more money.
Tuesday, November 9, 2010
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"Efficiency is doing things right. !Effectiveness is doing the right things." !Peter Drucker
Tuesday, November 9, 2010
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The future of TV.
Tuesday, November 9, 2010