Download - HUM102 LECTURE2
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Focus on you instead of I and We
Show audience benefit or interest in the receiver
Emphasize posit ive, pleasant facts
CONSIDERATION
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You failed to enclose your check in the envelop.
CONSIDERATE: The check was not enclosed. (passive voice)
CONSIDERATE: The envelop we rece ived did not have a check init. (depersonalized)
Your contract tells you plainly that.. CONSIDERATE : Im always happy to discuss the contract termswith new employees. (receiver as part of group)
You are completely off base your proposal.
CONSIDERATE: We have differing interpretations of the utility of
the proposals. (sender-oriented with acceptance ofresponsibility)
CONSIDERATE: The proposed plan has three aspects that needclarification. (depersonalized)
20%EXCEPTIONAL SITUATION
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Merely inserting the word you does not ensure you-attitude
as shown in thi s sentence: you will be glad to know that we
now have a walk-up window open 7-9 A.M. and 3-8 P.M. Every
weekday.
Some readers wonder, So what?. The following revised
sentence includes readers benefit: you can now take care of
your Banking needs at our new Walk -up Window. It is open with
a capable teller to serve you 7 -9 A .M. and 3-8 P.M. Monday
through Friday.
SHOW AUDIENCE BENEFIT OR INTEREST
IN THE RECEIVER
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NEGATIVE-UNPLEASANT POSITIVE- PLEASANT
It is impossible to open As soon as your signature
an account for you today card reaches us ,we will
gladly open an. . .
We dont refund if the we refund when the return
Returned item is soiled and item is clean and resalable.
Unsalable.
When you travel on when you travel on company
Company expenses, you will expense, your approvedNot receive approval for first fare is for tourist class.
Class fare.
EMPHASIZE POSITIVE, PLEASANT FACTS
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Use specific facts and figures
Put action in your verbs
Choose vivid, image-building words
CONCRETENESS
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Student GMAT scores are higher. In 1996 the GMAT
scores averaged 600,
by 1997,they hadrisen to 610.
Eastern Europe is making progress In 1990 investments
In obtaining investments. In eastern Europewere about US $30million. Today thatfigure has increased
by 12 %.
She is a brain. Her grade pointaverage in 1996 was3.9 on a 4.0 pointscale.
USE SPECIFIC FACTS AND FIGURES
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I eat food. Food is eaten by me.
I ate food. Food was eaten by me.
I have eaten food. Food have been eaten by me.
I am eating food. Food is being eaten by me.
I had eaten food. Food had been eaten by me.
I will eat food. Food will be eaten by me.
PUT ACTION IN YOUR VERBS
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The function of this office is This office collects
the collection of payments and Payments and compiles
the compilation of statements. Statements.
Professor H. will give professor H. will consider the
consideration to the report. Report.
The proposal has a requirement The proposal requires that .
for...
Students held the Students met in the office.
meeting in the office.
PUT ACTIONS IN VERBS, NOT IN NOUNS
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The duty of secretary is to A secretary checks and
Is to check all incoming Records all incoming mail
Mail and to record it. And keeps the assignment
In addition, it is his or her book up to date
Responsibility to keep. The
assignment Book up to date.
PUT ACTION IN VERBS, NOT IN
INFINITIVES
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Your double chin will be If two chins quarrel for a
removed If you use x-products place in your collar then
as directed. X-product will help settle
the argument. Only one chin
will remain if x Is used asdirected.
I felt very good I felt like a cool breeze
blowing.
CHOOSE VIVID, IMAGE-BUILDING WORDS
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Choose precise, concrete and familiar words.
Construct effective sentences and paragraphs.
CLARITY
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Unfamiliar: after our perusal of pertinent data, the conclusionis that a lucrative market exists for the subject property.
Familiar. The data we s tudied shows that your proper ty is
profitable and in high demand.
The efficacy of hydrochloric acid is indisputable, but thecorrosive residue is incompatible with the metallicpermanence.
We cannot assume responsibility for the production of toxicand noxious residue with hydrochloric acid and suggest youuse an alternative procedure.
Dont use hydrochloric acid . It eats hell out of the pipes.
CHOOSE PRECISE AND FAMILIAR WORDS
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. Being an excellent lawyer, I am sure you can help us.
. Being an excellent lawyer. You can surely help us.
As you are an excellent lawyer, I am sure you . . .
His report was about managers, broken down by age andgender.
His report focused on age and gender of managers .
His report about managers focused on . . .
After planting 10,000 berry plants, the deer came intoour botanists farm and crushed.
After our botanist had planted 10,000 berry plants, thedeer came into his farm and crushed them.
CONSTRUCT EFFECTIVE SENTENCES AND
PARAGRAPHS
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Use the right level of language.
Check accuracy of figures, facts, and words.
Maintain acceptable writing mechanics
CORRECTNESS
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Participate join
Procure get
Endeavor try
Ascertain find out
deem think (believe)
edifice building
Utilize use
Interrogate question
USE THE RIGHT LEVEL OF LANGUAGE
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Aint isnt, arent
Cant hardly can hardly
Aim at proving aim to prove
Desirous to desirous of
Irregardless regardless
Stoled stolen
Brung brought
Should of should have
USE THE RIGHT LEVEL OF LANGUAGE
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Verify your statistical data.
Double check you totals
Avoid guessing at laws that have an impact on you. The
sender, and your message receiver.
CHECK ACCURACY OF FIGURES, FACTS
AND WORDS
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A, an use a before consonants and consonant
sounds or a long u sound. Use an before
vowels or a silent h.
Accept, except accept is a verb and means to receive.
Except is a verb or a prepos ition andrelates to omitting or leaving out.
Anxious, eager Anxious implies worry; eager conveys keen
desire.
Between, among Between involves two people or two
groups; among, three or more. Biannually, Biannually means two times a year or
Biennially every 2 years; biennially, every 2 years.
WORDS THAT CONFUSE
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Continual, continuous continual means recurring
regularly (lapping ocean waves).
Continuous means without
stopping
Principal, principle principal, as an adjective,
means chief main; as a noun, it
means sum of money or head of
a school. Principle means rule or
basic truth.
WORDS THAT CONFUSE