Download - Hypermedia SMS solutions - Why SMS
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Eli Keren, VP Marketing and Sales
SMS Solutions
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About Hypermedia
SMS marketing overview
Hypermedia SMS solutions
Customer business cases
Agenda
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Provider of innovative Mobile Network Access solutions, based on HyperGateway™ platform
Voice
SMS messaging
Business applications
Customers in more then 70 countries
Corporate
Governmental
Network of partners and OEMs
Founded in 2002, HQ in Israel
About Hypermedia
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South Africa
USA
Mexico
El Salvador
Chile
Argentina
Guatemala
Germany
Romania
Israel
Portugal
Norway
Netherlands
Ukraine
Spain
France
Macedonia
Czech Switzerland Canada Ireland
Colombia
Nicaragua
Serbia
Australia
Uruguay
Taiwan
Sweden
New Zealand
Italy
•Belgium
Bahamas
Jamaica
Iceland
Senegal
Venezuela
Serving customers in more than 70 countries worldwide
Russia
Mozambique
Cameroon
Peru
Montenegro
China
Poland
Indonesia
Paraguay
Morocco
Hungary
Mali
Denmark
United Kingdom
India
Singapore Kenya
Ivory Coast
Japan
Ecuador
Bolivia
Nigeria
Nepal South Korea
Thailand
Hypermedia Market Presence
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Brazil
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Two size chassis: 3U & 6U
Modular
Scalable
Integration ready
Redundancy support
Resiliency
Web management and control
Mobile Solution Platform - Key features
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HyperMessaging™ - Vertical SMS messaging business applications. Bulk SMS for marketing and mass communications
HyperConnect™ - CallBack / Call Through via WEB-SMS. HyperMobile for mobile end users
HyperOffice™ – IP-PBX on board, Call Centers, Billing, Voice recording, call center support for push dialing and more..
HyperMobile™ – client based mobile applications (Apple App Store..)
Integrated Open PC-Server
Business Enablement Applications
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SMS MARKETING
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SMS - the fastest growing communication media world wide
2.3 Trillion SMS were sent in 2010
Clear advantages in marketing
Inexpensive (cheaper than voice)
Large quantities in small period of time
Not stopped as SPAM – SMS is read as it arrives
Generates impulse response
Not intrusive as a solicitation phone call
IMR – Interactive Message Response
SMS Marketing
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Sending SMS in Large Volume
Through SMS Aggregator
Subcontractor who buys large volumes (5M >>>) of SMS and resells in smaller quantities to customers
Aggregator connected directly to the cellular company core network (SMSc) with a IP connection
Using CPE Hardware- SMS Gateway
Trough your own hardware
Large SMS volumes sent directly to cellular operators wirelessly
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SMS Aggregator vs. In-house Gateway
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SMS Aggregator In –house SMS Gateway
Privacy & security of data
IMR
Ability to work with several cellular operators
Build your own services and interactive campaigns
Price Cheap for very large quantities
Small quantities-same as aggregator. Mid quantities -
cheaper
Rate of sending High Lower
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SMPP
SMPP/HTTP/API/Campr
SMP
P/H
TTP
/AP
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GSM/3G/CDMA RUIM
HTTP
Mobile operator SMSC
SMS aggregator
SMS Reseller
End User
SMS Aggregator vs. In-house Gateway
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Marketing /sales and promotions
eFinance – secure transactions in eBanking
Security and Authentication – 2-3 factor authentication for Web and Physical access
Transportation – secure transport and IMR
Call centers
Health – secure auto medical data and medication notices
Fund raising and NPO’s – small donations and information
Vending machines and automatic sales – charge of sale to SP bill
Political voting
Surveys
Target Vertical Markets for SMS Usage
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HYPERMEDIA SMS SOLUTIONS
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4 to 12 GSM – SMS Ports 3U
8 to 32 GSM – SMS Ports 6U
Two way SMS
Master Slave Topology Centralized SMS management
SIM server - Centralized SIM management
Advanced LCR & Routing Groups
Open platform for integrated SW HW solution
An easy-to-use API which enables third party apps.
Seamless integration using: SMPP and HTTP
GSM worldwide use (850/1900- 900/1800)
WEB management and control
Messaging Platform Key Features
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Topology
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Bi-directional SMS messages (send/receive)
Proprietary campaigns application
Developers’ API
SMPP or HTTP integration
3rd party SMS application support
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Messaging Interfaces
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SMPP • (Short Message Peer-to-Peer) – Industry standard protocol
• Fast and efficient for high volume exchange over TCP/IP
HTTP • Provides flexibility and simplicity
• Help developers efficiently add SMS functionality to any project
Developer API • Enables development of 3rd party applications that utilize Hypermedia messaging.
• Platform independent (based on a text protocol over TCP)
• Only requires that the application have access to TCP/IP sockets.
SMS Campaigner • Targeted at creating advanced SMS campaigns for enterprises and service providers
• Supports creating and sending SMS campaigns; billing, alerts, advertisements, scheduling.
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Log and Status
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Scheduler
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Throughput Largest port granularity in the industry (N+32 in M/S and up..)
Highest number of SMS sent from a single systems (300K in 24h)
Customer install base Largest install base in SMS Gateways
Top global account customers
Flexibility and modularity Built in Campaigner application with IMR capabilities
Upgrade GSM voice Gateways to be used as SMS Gateways
Expand solution with SMS service applications
HyperGateway can include IP-PBX and call center
SIM server capable
Hypermedia Competitive Advantages
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CUSTOMER CASE STUDIES
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Application: Two-factor authentication
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Customer US Social Security
Description • Social Security user accessing the SS website for services is required to enter user name and unique ID number.
• Once initial credentials are entered, a One Time Password (OTP) is generated through SMS text message for added security. Sent every time the user tries to access the web.
Benefits • Data privacy. Database not shared with cellular operator.
• Security. Two factor authentication ensures the service and funds are provide to the right person.
• Operations are steam lined and better service provided.
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Application: Loan sales & debt collection
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Customer Secure that Loan (UK) - the fastest growing consumer loan company in the UK
Description • An SMS is sent to target audience with an attractive interest rate loan, requesting a quick to secure the loan at favorable rates.
• Collection reminder also conducted through messaging, boasting the lowest default rate in the UK.
Benefits • Competitive edge through faster sales process and better profitability.
• Security – The company secured database is not shared with the service provider and/or SMSC.
• Improved customer service with lower operational costs.
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Application: Small quantity SMS campaigns
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Customer SMS Corporativo
Description • Small company selling small packages for SMS campaigns predominantly to Spanish speaking countries.
• Offer services to SMB’s requiring infrequent SMS campaigns
Benefits • Can offer better priced campaigns than through SMSCs.
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Customer – Fund raising and health information
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Customer Foundation for Crohn’s disease & Ulcerative Colitis
Description • The foundation sends SMS message to potential donors
• Average donor pledges $5 – $25 and confirms payment via return SMS.
• System also used for notifying members on new medications, medical information, conferences and events
Benefits • Outreach to a wide audience of small donation donors.
• Cost effective telemarketing solution.
• ROI of less than one month.
• Security – privacy of donors and patients not shared with the service provider and or SMSC.
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Application: eCommerce & political campaigns
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Customer Tedexis - offers mobile marketing solutions, political surveys. Implements multiple applications, connected through the HyperGateway
Description • Inform about discount sales and specific promotions.
• Send events invitations.
• Communicate launch of new products and services.
• Send tips and recommendations related to the advertised products.
Benefits • Quick and effective mass marketing tool compared to other forms of marketing.
• Security – end user list and contact details are protected and not shared
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Application: Transportation
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Customer A London-based taxi and limousine with over one thousand vehicles
Description • Customer ordering a taxi receives SMS message with ETA, name of driver and number of cab.
• When passenger gets in to the cab - responds with return SMS (IMR) to confirm that pick up has been completed.
Benefits • Improved customer service.
• Improved operational efficiency of dispatching and management over fleet.
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Hypermedia provides field-proven messaging solution implemented in a range of industries.
Multiple business benefits
Better customer service
Improved operational efficiency
Enhanced marketing & sales outreach
Superior data protection and security
Key technological advantages
Maximum flexibility
Highest SMS Gateway throughput
Summary – Messaging Solutions
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