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A Report on
AWARENESS OF ITAND APTECH
(Year 2010)Subject:
Section: B [MBA Morning Program]Faculty: Mr.Naeem Sheikh
NABIYA ASHRAFWALI USMANI
HASSAN KHAN
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EXECUTIVE SUMMARY
This research project was assigned to us by miss Fauzia Naqvi , CentreManager at APTECH main branch, to measure and check the awareness
about IT and APTECH on the basis of cost, education and environment.
For the purpose of research our selected population is the students of Karachi
aged between 15 to 30 years and to conduct our research we selected a
sample size of 400 respondents. And conduct our survey to collect data at
NCR college, Karachi University, Baharia college, CAMPS, SZABIST, Iqra
university, KASBIT, CBM, and MAJU.
And in this research we find that
98.5 % of respondents have computer at their home
92% of respondent have internet connection at home.
41.75% selected their career in IT.
APTECH was known by 35% of our respondents
And by applying KOLMOGOROV SMIRNOV TEST we found that
the cost, education quality, and environment of APTECH are not equal
to other institutes at 95% significance level .
The study is limited by sample size of 400 students age between 15-30 years
with in the boundary of different universities Campus. Study must complete
with in a time span of 4 months. The study focuses on students opinion which
is likely to change over a period of time.
Since the research is conduct in Karachi not applicable in Pakistan.
Table of contents
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Titles Page No
1.Introduction..
2.Methodology and Limitations ..
3. Data Analysis ..
4. Findings & Suggestion ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
5. Conclusion ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
6. Questionnaire ..
May 06, 2010
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Mr. Mohammad Naeem Sheikh
Assoc. Prof. Business Administration department,Mohammad Ali Jinnah University,Karachi.
SUBJECT: LETTER OF TRANSMITTALMARKETING RESEARCH REPORT
Respected Sir:
Please find enclosed our term research report for the course Marketing
Research. The report is conducted on APTECH INSTITUTE. In order to
make the report informative, we tried our level best to get as much significant
and relevant information about the topic as we could.
This report is a small effort carried out by us, while being students of
Marketing Research, we believe that there is still a long path to learn and we
are quite passionate to achieve the great milestones.
We are positive that the report will not only fulfill the term report requirement
but will also serve as reference material for other students to come.
Report is submitted for your kind approval please and if you have any query
than kindly let us know that will be honor for us.
Best Regards,
NABIYA ASHRAFWALI USMANI
HASSAN KHAN
Company OverviewAptech Computer Education is the IT education brand ofAptech Limited. Established in
1986, it is a pioneer in IT education. Through its wide network of centres in India and
overseas, Aptech has so far trained 5 million students. Aptech Limited is a global retail &
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corporate training solutions provider headquartered in Mumbai, India, with a presence
across 5 continents. The company commenced its IT training business in 1986. A pioneer
in IT and animation education, over the years, Aptech Limited has trained over 5 millionstudents.Aptech Computer Education is one of the education brands of Aptech Limited.
Aptech Computer Education has awide range of courses, maintains education standards
& provides placement assistance.Aptech Limited has grown & diversified into various
education-related businesses. It is listed on the BSE & NSE.
Courses:Aptech offers a wide range of courses. These include courses for12th pass/ college
students, courses forengineers as well as short-term courses to improve skills &
knowledge in any one area.The company also has alliances with leading IT companies i.e.
Sun Microsystems, Oracle & Red Hat to offer courses leading to certifications from these
companies.
The following courses are available:
ACCP Career course (to become a complete IT professional)
ACTS Career course (.NET & Java for engineering/ B.Sc-IT/ BCA/ MCA students)
Sun, Oracle & Red Hat Certification courses
Short-term courses
Courses for 12th pass/ college students
Courses for engineering students
Courses for IT students
Quality education:Aptech gives great importance to quality of education.
The company:
Ensures that its course curriculum is as per the needs of the industry & is always keptupdated.
Provides high-quality learning aids - including books & CDs - to the students & faculty.
These are developed specially by the company. Carries out regular training & certification
of its faculty to ensure that they are able to handle even advanced IT topics. Supports
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http://www.aptech-education.com/pages/courses/index.htmlhttp://www.aptech-education.com/pages/courses/index.htmlhttp://www.aptech-education.com/pages/why-aptech/quality-education/index.htmlhttp://www.aptech-education.com/pages/placements/index.htmlhttp://www.aptech-education.com/pages/courses/index.htmlhttp://www.aptech-education.com/pages/courses/for-12th-pass-college-students.htmlhttp://www.aptech-education.com/pages/courses/for-engineering-students/index.htmlhttp://www.aptech-education.com/pages/courses/short-term-courses.htmlhttp://www.aptech-education.com/pages/courses/our-alliances.htmlhttp://www.aptech-education.com/pages/courses/sun-oracle-red-hat-certification-courses.htmlhttp://www.aptech-education.com/pages/courses/career-courses/accp.htmlhttp://www.aptech-education.com/pages/courses/career-courses/acts.htmlhttp://www.aptech-education.com/pages/courses/sun-oracle-red-hat-certification-courses.htmlhttp://www.aptech-education.com/pages/courses/short-term-courses.htmlhttp://www.aptech-education.com/pages/courses/for-12th-pass-college-students.htmlhttp://www.aptech-education.com/pages/courses/for-engineering-students/index.htmlhttp://www.aptech-education.com/pages/courses/for-it-students/index.htmlhttp://www.aptech-education.com/pages/why-aptech/quality-education/index.htmlhttp://www.aptech-education.com/pages/courses/index.htmlhttp://www.aptech-education.com/pages/why-aptech/quality-education/index.htmlhttp://www.aptech-education.com/pages/placements/index.htmlhttp://www.aptech-education.com/pages/courses/index.htmlhttp://www.aptech-education.com/pages/courses/for-12th-pass-college-students.htmlhttp://www.aptech-education.com/pages/courses/for-engineering-students/index.htmlhttp://www.aptech-education.com/pages/courses/short-term-courses.htmlhttp://www.aptech-education.com/pages/courses/our-alliances.htmlhttp://www.aptech-education.com/pages/courses/sun-oracle-red-hat-certification-courses.htmlhttp://www.aptech-education.com/pages/courses/career-courses/accp.htmlhttp://www.aptech-education.com/pages/courses/career-courses/acts.htmlhttp://www.aptech-education.com/pages/courses/sun-oracle-red-hat-certification-courses.htmlhttp://www.aptech-education.com/pages/courses/short-term-courses.htmlhttp://www.aptech-education.com/pages/courses/for-12th-pass-college-students.htmlhttp://www.aptech-education.com/pages/courses/for-engineering-students/index.htmlhttp://www.aptech-education.com/pages/courses/for-it-students/index.htmlhttp://www.aptech-education.com/pages/why-aptech/quality-education/index.html -
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classroom teaching with assignments, workshops & guidedE-Projects. Conducts
Workplace Skills training for the students to help them get better job placements.
Placements:Aptech assists students in getting job placements on successful completion of their
courses. Aptech also provides recruitment assistance to organizations. Aptech students are
shortlisted based on the organization's requirement.To make students job-ready, Aptech
conducts workshops e.g. how to do Group Discussions, how to behave in a Personal
Interview. From time to time, job fairs & campus recruitments are conducted. Workplace
skills such as time management, making effective presentations and communication skills
are also provided. All this helps students find appropriate jobs in the IT industry while
also helping save companies recruitment costs.
Business partnersIT education is a large market and a profitable business opportunity. Aptech has built a
wide network of centres through its partnership with hundreds of franchisees. The passion
and efforts of these business partners, along with the support given by Aptech, have made
Aptech Computer Education a household name. The company is a pioneer in education
franchising and has also set up nationwide network of centres for its brands, Arena
Animation, N-Power Hardware & Networking and Avalon Academy.
Aptechs businessesHeres a glimpse into Aptech Limiteds various education & trainingbusinesses:
RETAIL BUSINESSES
Aptech Computer
Education
IT training & education
Arena AnimationAnimation &
multimedia training
Avalon Academy
Aviation, Hospitality & Tourism education
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N-Power
Hardware & networking
Aptech Worldwide
International IT &
multimedia training
English Express
English language training
CORPORATE BUSINESSES
Aptech Training
Solutions
Corporate training & training outsourcing
Attest
Assessment solutions for universities & corporates
Learning Services
Customised content
development
Objective of Research Report
Know Your Customer!
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The overall objective of the project work is to experience customer interface. A realistic
admission experience is one that integrates understanding of customer behavior with
admission.
Every research is based on some theme or you can say it has some specific objective onwhich the researcher gives more importance and my study is also based upon some
objective and these are as follows.
To study the organization and its activities related to AWARENESS.
To know what the various AWARENESS activities in IT and what can be done
more in order to increase the awareness.
To check the awareness among the target audience about the business of APTECH
INSTITUTE.
To find out what should be the organizational change for creating /increasing the
IT awareness.
In short, to experience customer interface & to study the EDUATION OF APTECH
INSTITUTE and to analyze its level of success among the target audience what
measures can be taken to improve its inefficiencies in
RESERCH DESIGN
Main objective: Awareness of IT and APTECH
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Sub-objectives:
1) To know the duration and frequency of internet usage.2) To find how long they have been using the internet.
3) To know where they access the internet
4) To know the purpose of using computers.5) To find commonly issues using computers.
6) To find out whether they have internet connection in their home.
7) To find out whether internet surfing is habit or compulsion to them.8) To know whether they are satisfied with speed of connections to various sites
9) To know the facility of aptech education
10) To know the competitor of aptech institute
SCOPE OF STUDY
The study mainly deals with the student about aptech institute.So Study is conducted with
the different Campus of universities & colleges. And Study is targeted the age group
between 15-30 years. And the Time allotted for study is 4 months.
METHODOLOGY:
Sampling plan:
Method of Sampling: Non-probability sampling- convenience and judgmen
sampling.
Sample Size: 400 samples of different universities & colleges Campus.
Data collection:
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Personal Interview: The interviewing the persons by asking questions and recording
the additional observations about the respondents.
Questionnaire Method: Collecting facts through systematically prepared
questionnaire.
Data analysis:
Collected data will be analyzed in the form of tables, percentages, numerical forms, bar
charts, and pie charts.
Limitation:
The study is limited by sample size of 400 students age between 15-30 years with in the
boundary of different universities Campus. Study must complete with in a time span of 4
months. The study focuses on customers opinion which is likely to change over a period of
time.
Methodology
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Data Source:
Any marketing research requires data collection to arrive at the solution of the problem.
Data collection always starts with secondary data. Hence, in a way we can say that: Any
marketing research starts with secondary data.
Data can be broadly classified into two categories:
1)Primary Data
2)Secondary Data
A)Primary Data:
It can be defined as the data which are collected at first hand either by the researcher or by
someone else especially for the purpose of the study. It is important as it helps us in arriving
at the accurate solution to the problem of marketing research.
B)Secondary Data:
Any data which have been gathered earlier for some other purpose are secondary data in the
hands of the marketing researcher. When sufficient secondary data are av
considerable time and money may be saved. It helps us in better understanding of the
problem. It can be collected internally or externally. Internal Data is one which is collected
from within the organization.
In our project we were broadly concentrated on the Primary data as it was a live project and
our analysis was going to result in a huge financial investment into an institute. Wegathered all possible data first hand by interviewing our target respondents personally on
one to one basis.
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As far as secondary data is concerned we used website of APTECH institute for purpose of
knowing about no. of courses, branches at APTECH INSTITUTE, which helped us in
deciding over the quota for sampling and exact target etc.
Research approach:
Methods of Primary Data collection:
1. OBSERVATION
2. SURVEY
SURVEY RESEARCH
Anything from a short paper & pencil feedback form to an in depth one to one
interview is called as survey research. Survey can be divided into two broad
categories:
The Questionnaire
The Interview
While considering the type of survey, we need to consider the costs, physical
resources, and time required to conduct the survey.
Choice of particular survey method mainly based on:-
1. Cost
2. Time
3. Physical resources
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Since each survey is different, there are no hard and fast rules for determining its
size. The deciding factors in the scale of the survey operations are time, cost,
operational constraints and the desired precision of the results. Also, consider what
should be the acceptable level of error in the sample. If there is a lot of variability
in the population, the sample size will need to be bigger to obtain the specified
level of reliability.
Methods of Data Collection:-
1) Person Administered2) Computer-Administered
3) Self-Administered
PERSON-TO-PERSON: In this method interviewer reads questions, either face-
to-face or over the telephone, to the respondent and record his or her answers.
Different ways of this method are as follows: -
1)Face-to-face:Involves trained interviewers visiting people to collect questionnairedata. It is a good approach for ensuring a high response rate to a sample survey or census,
and trained interviewers gather better quality data.
Telephone:involves trained interviewers phoning people to collect questionnaire data.
This method is quicker and less expensive than face-to-face interviewing. However, only
people with telephones can be interviewed, and the respondent can end the interview very
easily.
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Research Instruments:
The most common research instrument is the questionnaire. Keep these tips in mind when
designing your market research questionnaire.
Keep it simple.
Include instructions for answering all questions included on the survey.
Begin the survey with general questions and move towards more specific
questions.
Keep each question brief.
If the questionnaire is completed by the respondent and not by an interviewer
or survey staff member, remember to design a questionnaire that is graphically
pleasing and easy to read.
Remember to pre-test the questionnaire. Before taking the survey to the
printer, ask a few people-such as regular customers, colleagues, friends or employees-to
complete the survey. Ask them for feedback on the survey's style, simplicity and their
perception of its purpose.
Mix the form of the questions. Use scales, rankings, open-ended questions and
closed-ended questions for different sections of the questionnaire. The "form" or way a
question is asked may influence the answer given. Basically, there are two question
forms: closed-end questions and open-end questions.
Close-end questions - Respondents choose from possible answers included on
the questionnaire. Types of close-end questions include:
Multiple choice questions which offer respondents the ability to answer "yes"
or "no" or choose from a list of several answer choices.
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Scales refer to questions that ask respondents to rank their answers or measure
their answer at a particular point on a scale.
Open-end questions - Respondents answer questions in their own words.
Completely unstructured questions allow respondents to answer any way they
choose. Types of open-end questions include:
Word association questions ask respondents to state the first word that comes
to mind when a particular word is mentioned.
Sentence, story or picture completion questions ask respondents to complete
partial sentences, stories or pictures in their own words.
Questionnaire of our project was open & close ended. We provided respondent
with range of options to answer. As we were evaluating of awareness of IT &
APTECH, there were questions regarding perception of awareness of IT &
APTECH in mind of students before deciding to take admission in APTECH. We
also measured the section wise satisfaction level of APTECH student with
APTECH institute. Since we used mainly closed ended questions it helped us inanalysis of data.
Sampling Plan:
In our daily life we reach to conclusions by describing the characteristics of a
large number of items of a phenomenon usually referred as (population) based on
an analysis of a limited number of items from that phenomenon (called sample).The major reasons for sampling are as follows:
Decision makers will have stipulated time to make decisions. If the consider
the whole population, they cannot come to consensus within the stipulated
time.
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The cost of gathering information is highly important.
The accuracy can be maintained if we take small sample of a population.
The following are the managerial objectives of sampling:
The data can be collected from the desired section omitting others.
Sufficient accuracy that can be obtained by considering the sample.
Research resources can be efficiently used.
By sampling also sometimes we get unimportant data. They are as follows:
1. Data produced is of high quality but not applicable to the problem definition.
2. The data produced is of stable result but becomes obsolete till it is produced.
Type of Sampling Procedures:
There are two types of sampling procedures.
1. Probability Sampling Methods
2. Non probability Sampling Methods
Much of the sampling in marketing research is non-probability in nature. That is,
samples are selected on the basis of the judgment of the investigator, convenience,
or by some other non random process rather than by the use of a table of random
numbers or some other randomizing device.
Non probability samples offer neither ofthese features. In non probability samples
offer neither of these features. In non probability sampling one must rely on the
expertise of the person taking the sample, whereas in probability sampling theresults are independent of the investigator.
1. Non probability sampling procedures:
Quota Sampling:
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In quota sampling the sizes of various subclasses in the population are first
estimated from some outside source, such as from Bureau of the Census Data.
Since the interviewers judgment is relied upon to select actual respondents within
each quota, many sources of selection bias are potentially present.
For example there are 400 completed interviews. To the extent possible, the
sample should be as follows:
Area: 25 30% from JAMSHED Nagar.
70 75% from CHANDIGAR Road.
Sex: 60% Males
40% Females. Etc.
Judgment Sampling (Purposive Sampling):
The key assumption underlying this type of sampling is that, with sound judgment
or expertise and an appropriate strategy, one can carefully and consciously choose
the elements to be included in the sample so that samples can be developed that
are suitable for ones needs.
Convenience Sampling:
In convenience sampling selection, the sampler chooses the sampling units on the
basis of convenience or accessibility. This form of sample selection is
commonly used in the man on the street form of interviewing and, at times,
associates may be interviewed, and, at times associates may be interviewed simply
because they are accessible.
Snowball Sampling:
In snowball sampling, initial sampling units are selected using probab
methods, but additional units are then obtained from information supplied by the
initial units (referrals).
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2. Probability sampling procedures:
Simple Random Sampling:
A simple random sample is one in which each sample element has a known and
equal probability of selection, and each possible sample of n elements has a
known and equal probability of being the sample actually.
Systematic Sampling:
A systematic sample is one which each sample element has a known and equal
probability of selection. The permissible samples of size n that arepossible to be
drawn have a known and equal probability of selection, while the remaining
samples of size n have a probability of zero of being selected.
Stratified Sampling:
A stratified random sample is one in which a simple random sample is taken from
each stratum of interest in the population. Within each stratum a separate random
sample is selected.
Two basic varieties of stratified samples are:
Proportionate stratified sampling: The sample that is drawn from each stratum
is made proportionate in size to the relative size of that stratum in the total
population.
Disproportionate stratified sampling: It is one departs from the preceding type
of proportionality by taking other circumstances, such as the relative size of
stratum variances, into account.
The greater the within stratum homogeneity and the amongst
heterogeneity, the more efficient is stratified sampling.
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Cluster Sampling:
The researcher is here interested to study characteristics of some elementary element inthe population. He first divides population into blocks (cities, towns etc). Each block
consists of cluster of respondents.
Area Sampling:
As the name suggests, area sampling pertains to primary sampling of
geographical areas. There are two different approaches for this:
Based on Number of samples
Fixed Sampling
Here the size of sample is already calculated and then the research is done.
Sequential Sampling
Here sample size is not determined before hand. If it is observed that the
sample size is not adequate the new population is added to sample size.
Based on Logic
Traditional Methods
These methods are very easy to implement and can be used for any market
research. But generally they avoid some sampling errors.
Bayesian Inferential Method
This method is very logical and very systematic but it is very complicated
therefore it becomes very difficult for understanding and use.
In our project of measuring AWARENESS OF IT & APTECH we have divided
the whole census into different samples. The complete population is subdivided
using quota sampling method. We selected 75%MBA students at different
universities & remaining 25% at different colleges or coaching center. These are
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divided on basis of specific requirement of data; hence we had decided the quota
on the basis of present at different students from all over Karachi, as APTECH has
its presence in many countries in the world. In our case we have handled the quota
of different university students in Karachi.
Contact method:
Contact method can be of many types like, one can contact resp
telephonically, personally by random selection, one can contact the person from
maintained database or direct meeting is also by a prior appointment.
In our project we have followed direct contact method in which we had met
respondent and asked for his/her response on our research.
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Data Analysis
The data we collected with the help of questionnaire is being shown with the help of
graphs so that the information is easily understood and demonstrated.
Respondents Gender Profile:
Analysis:
It is found that the number of male respondents constitute % and femalerespondents % who are using internet.
Gender No. of Respondents In Percentage
Male 60 60%
Female 40 40%
Total 400 100%
1) Do you have computer at you home?
Male
No. of
Respondents
In Percentage
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Reason: to see what percent of people have easy access to computer.
Analysis: 98.5 % have easy access, can use computer at home.
COMPUTER OPTION No of Respondents Percentage
Yes 394 98.5
No 06 1.5
Total 400 100%
No of Respondents
Yes, 394, 49%
No, 6, 1%
Total, 400, 50%
Yes
No
Total
2.Which type of computer you have?
Reason: to check the mobility of computer.
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Analysis: It was found in the study that majority of respondents have 30.5% of
laptop, It was found in the study that majority of respondents have69.25%of
personal computer, It was found in the study that majority of respondents not have
other form of computer such as PDA etc .
TYPE OF COMPUTER No of Respondents In Percentage
LAPTOP 122 30.5
PERSONAL COMPUTER 277 69.25
OTHER 1 0
Total 400 110.25%
No of Responden
LAPTOP, 122
31%
PERSONAL
COMPUTER
277, 69%
OTHER, 1, 0LAPTOP
PERSONA
COMPUTE
OTHER
3) Which brand of computer do you use?
Reason : to check which brand of computer are famous among student
Analysis: It found that 15% of respondents using accer brands of computers ,
17.25% of them using compaqs brand of computer , 42.25% of them are using dell
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brands of computer, 17% of them using HP brand of computer , & 8.5% of them
using other brands of computers.
BRANDS of computer No of Respondents In Percentage
ACER 60 15
COMPAQ 69 17.25
DELL 169 42.25
HP 68 17
OTHERS 34 8.5
Total 400 100%
4) Where do you use computer?
Reason: to check preference area of students to use computer.
Analysis: It was found that 62.5% of the respondents using internet at home,31.5
% of the respondents using internet at institute, 1.75% of the respondents using
internet at internet cafe and 4.25 % of the respondents using internet at other place
such as at friends or relatives houses.
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No of Respondents
ACER, 60, 15%COMPAQ, 69,
17%
DELL, 169, 42%
HP, 68, 17%
OTHERS, 34,
9% ACER
COMPAQ
DELL
HP
OTHERS
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Internet Access No of Respondents In Percentage
At Home 250 62.5%At Institute 126 31.5%
Internet cafe 7 1.75%
Other 17 4.25
TOTAL 400 100%
No of Respondents
At Home, 250,
62%
At Institute,126, 32%
Internet cafe, 7,
2%
Other, 17, 4%
At HomeAt Institute
Internet cafe
Other
5) How much time do you spend on computer?
Reason: to check usage time of computer.
Analysis: It was found that 13.5% of respondents spend less than on 1 hour
computer, 23 % of respondents spend 1 hour on computer, 29 % of respondents
spend 2 hour on computer,25.75 % of respondents spend 3 hour on computer &
8.75 % of respondents spend other hour on computer, .
Time Spent No of Respondents In Percentage
Less than one hour 54 13.5%
One hour 92 23%
Two hour 116 29%
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Three Hour 103 25.75%
Other 35 8.75
Total 400 100%
No of Respondents
Less than one
hour, 54, 14%
One hour, 92,
23%
Two hour, 116,
28%
Three Hour,
103, 26%
Other, 35, 9% Less than one hour
One hour
Two hour
Three Hour
Other
6) Indicate your operating skill level as a user?
Reason : to chock ability of user to use computer.
Analysis: It was found that 37.5% of respondents can operate window, 16% can
oprate data base, spread sheet can use by 22.5%, 7.5% can use word, graphi design
can operate by 12.5%.
Operating skill No of Respondents In Percentage
Window or other operating
system
150 37.5%
Data base 64 16%
Spread sheet 90 22.5%
Word processing 30 7.5%
Graphic designing 50 12.5%
Others 16 4%
Total 400 100%
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No of Respondents
Window or
other operating
system, 150,
37%
Data base, 64,
16%
Spread sheet,
90, 22%
Word
processing, 30,
8%
Graphic
designing, 50,
13%
Others, 16, 4%
Window or other
operating system
Data base
Spread sheet
Word processing
Graphic designing
Others
7) In your opinion what are the barriers to use computer in general?
Reason : to check difficulties in use.
Analysis: It was found that a large number of student face difficulties due to lack
of time, 12.5% face difficulty due to complexity of soft ware, 16% are say that thecost is the barrier, 5% respondent face difficulty due to other factor such as
electricity, downloading and speed.
Barriers of computer No of Respondents In Percentage
Too busy 266 66.5%
Difficult to use 50 12.5%
Cost of computer is too
high
64 16%
Other 20 5%
Total 400 100%
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No of Respondents
Too busy, 266,
66%
Difficult to use,
50, 13%
Cost of
computer is too
high, 64, 16%
Other, 20, 5%
Too busy
Difficult to use
Cost of computer is too
high
Other
8) Do you have internet?
Reason : to check easy access to internet.
Analysis: It is found that 92% of the people have internet at home, 8% of the
people are not have internet at home. Have internet Total no of points In Percentage
Yes 368 92%
No 32 8%
Total 400 100%
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Yes
Total no of
points, 368,
100%
In Percentage,
92%, 0%
Total no of points
In Percentage
9) Which service of internet do you use?
Reason : to check brand that student prefer.
Analysis: It was found that 51% of respondents use service by ptcl, 23.75% of
respondent use service by Wateen, 8% of respondent use service by Wi-tribe,
12.25% of respondent use service by world call & 5% of respondent use service
by others.
Common Services No of Respondents In Percentage
Ptcl 204 51%
Wateen 95 23.75%
Wi-tribe 32 8%
World call 49 12.25%
Other 20 5%
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Total 400 100%
No of Respondents
Ptcl, 204, 51%
Wateen, 95,
24%
Wi-tribe, 32,
8%
World call, 49,
12%
Other, 20, 5%
Ptcl
Wateen
Wi-tribe
World call
Other
10) What is the speed of your internet?
Reason : to check the preference of internet speed.
Analysis: It was found that 7.25% of respondents are using 64kbps speed of
internet, 22.25% of respondents are using 128kbps speed of internet, 22.5% of
respondents are using 256kbps speed of internet, 36.75% of respondents are using
512kbps speed of internet, 11.25% of respondents are using more then 512 kbps
speed of internet.
Speed of internet No of Respondents In Percentage64kbps 29 7.25%
128kbps 89 22.25%
256kbps 90 22.5
512 kbps 147 36.75
Others 45 11.25%
Total 400 100
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No of Respondents
29, 7%
89, 22%
90, 23%
147, 37%
45, 11%
1
2
3
4
5
11) How much time do you spend on using internet?
Reason : to check the usage duration of student.
Analysis: we find that 23.75% use less than one hour, 16.5% use one hour,
27.75% use two hour, 21% use three hour, 44% use internet more than three
hours.
Time Spent on internet No of Respondents In Percentage
Less than one hour 95 23.75
One hour 66 16.5%
Two hour 111 27.75%Three Hour 84 21%
Other 44 44%
Total 400 100%
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No of Respondents
64kbps, 29, 7%
128kbps, 89,
22%
256kbps, 90,
23%
512 kbps, 147,
37%
Others, 45,
11% 64kbps
128kbps
256kbps
512 kbps
Others
12) For what purpose do you use internet?
Reason: to identify the preferable field on internet.
Analysis: From the table we find that majority of respondents prefer
friends to contact through internet.
Categories No of respondent In percentage
Chatting 120 30%
Surfing 80 20%
Social networking 60 15%
studying 100 25%
Other 40 10%
Total 400 100%
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No of respondent
Chatting , 120,
30%
Surfing, 80,
20%Social
networking, 60,
15%
studying, 100,
25%
Other, 40, 10% Chatting
Surfing
Social networking
studying
Other
13) What are the barriers to use internet?
Reason : to check the difficulties in using of internet.
Analysis: It is found that the major problem is with security & privacy.
Categories No of respondent In percentage
Difficult to use 92 23%
Security & privacy concern 157 39.25%
Internet connection cost is
too high
91 22.75%
Other 60 15%
Total 400 100%
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No of respondents
Aptech, 130,
33%
Arena, 140,
34%
Ncr, 78, 20%
Orasay, 32, 8%
Other, 20, 5%
Aptech
Arena
Ncr
Orasay
Other
15(a) (1) APTECH by cost
Reason : to check the preference of institute according to cost.
Analysis: Out of 400 respondents major group is satisfy with cost.
Particulars No of Respondents In Percentage
Best 153 38.25%
Good 128 32%
Normal 49 12.25%
WORST 7 1.75%
DONT KNOW 63 15.75%TOTAL 400 100%
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No of Respondents
Best , 153,
38%
Good , 128,
32%
Normal , 49,
12%
WORST, 7, 2%
DONT KNOW,
63, 16%
Best
Good
Normal
WORST
DONT KNOW
15 (a) (2) AREENA by cost
Reason: to check the preference of institute according to cost.
Analysis : out of 400 sample 155 respondent have no idea, and around 45% are
satisfy
Particulars No of Respondents In Percentage
Best 75 18.75%
Good 102 25.5%
Normal 48 12%
WORST 20 5%
DONT KNOW 155 38.75%
TOTAL 400 100%
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No of Respondents
Best, 75, 9%
Good, 102,
13%
Normal, 48, 6%
WORST, 20,
3%
DONT KNOW,
155, 19%
TOTAL, 400,
50%
Best
Good
Normal
WORST
DONT KNOW
TOTAL
15 (a) (3) NCR by cost
Reason : to check the preference of institute according to cost.
Analysis : around 50% are not satisfy .
Particulars No of Respondents In Percentage
Best 69 17.25%
Good 71 17.75%
Normal 68 17%
WORST 17 4.25%
DONT KNOW 175 43.75%TOTAL 400 100%
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No of Respondents
Best, 69, 17%
Good, 71, 18%
Normal, 68,
17%
WORST, 17,
4%
DONT KNOW,
175, 44%
Best
Good
Normal
WORST
DONT KNOW
15 (a) (4) ORASAY by cost
Reason : to check the preference of institute according to cost.
Analysis : 66.75% are not have any idea about Orasay .
Particulars No of Respondents In Percentage
Best 27 6.75
Good 37 9.25%
Normal 49 12.25
WORST 20 5
DONT KNOW 267 66.75
TOTAL 400 100%
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No of Respondents
Best, 27, 7%
Good, 37, 9%
Normal, 49,
12%
WORST, 20,
5%DONT KNOW,
267, 67%
Best
Good
Normal
WORST
DONT KNOW
15(b) (1)APTECH by education
Reason : to check the preference of institute according to education.
Analysis : more than 50% are satisfy with this.
Particulars No of Respondents In Percentage
Best 170 42.5%
Good 114 28.5%
Normal 46 11.5%
WORST 3 7.5%
DONT KNOW 67 16.75%
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TOTAL 400 100%
No of Respondents
Best, 170, 42%
Good, 114,
28%
Normal, 46,
12%
WORST, 3, 1%
DONT KNOW,
67, 17%
Best
Good
Normal
WORST
DONT KNOW
15 (b) (2)AREENA by education
Reason: to check the preference of institute according to education.
Analysis : around 50% are satisfy.
Particulars No of Respondents In Percentage
Best 99 24.75%
Good 103 25.75%
Normal 36 9%
WORST 12 3%DONT KNOW 150 37.5%
TOTAL 400 100%
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No of Respondents
Best, 99, 25%
Good, 103,
26%Normal, 36, 9%
WORST, 12,
3%
DONT KNOW,
150, 37%
Best
Good
Normal
WORST
DONT KNOW
15(b) (3) NCR by education:
Reason: to check the preference of institute according to education.
Analysis: 45% have no idea about education at NCR.
Particulars No of Respondents In Percentage
Best 51 12.75%
Good 68 17%
Normal 77 19.25%
WORST 24 6%DONT KNOW 180 45%
TOTAL 400 100%
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No of Respondents
Best, 51, 13%
Good, 68, 17%
Normal, 77,
19%WORST, 24,
6%
DONT KNOW,
180, 45%
Best
Good
Normal
WORST
DONT KNOW
15(b) (4) ORASAY by educations:
Reason : to check the preference of institute according to education.
Analysis : 66% have no idea about ORASAY.
Particulars No of Respondents In Percentage
Best 26 6.5%
Good 31 7.75%
Normal 36 9%
WORST 43 10.75%
DONT KNOW 264 66%
TOTAL 376 100
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No of Respondents
Best, 26, 7%
Good, 31, 8%
Normal, 36, 9%
WORST, 43,
11%DONT KNOW,
264, 65%
Best
Good
Normal
WORST
DONT KNOW
15 (c) (1) APTECH by environment:
Reason: to check the preference of institute according to environment.
Analysis : around 70% are satisfy with APTECH environment.
Particulars No of Respondents In Percentage
Best 150 37.5%
Good 104 26%
Normal 62 15.5%
WORST 9 2.25%
DONT KNOW 75 18.75%
TOTAL 400 100%
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No of Respondents
Best, 150, 37%
Good, 104,
26%
Normal, 62,
16%
WORST, 9, 2%
DONT KNOW,
75, 19% Best
Good
Normal
WORST
DONT KNOW
15(c) (2)AREENA by environment:
Reason: to check the preference of institute according to environment.
Analysis: 39.25% have no idea about environment at AREENA.
Particulars No of Respondents In Percentage
Best 88 22%
Good 84 21%
Normal 40 10%
WORST 31 7.75%DONT KNOW 157 39.25%
TOTAL 400 100%
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No of Respondents
Best, 88, 22%
Good, 84, 21%Normal, 40,
10%
WORST, 31,
8%
DONT KNOW,
157, 39%
Best
Good
Normal
WORST
DONT KNOW
15(c) (3) NCR BY ENVIRONMENT:
Reason: to check the preference of institute according to environment.
Analysis: 46.75% have no idea.
Particulars No of Respondents In Percentage
Best 35 8.75%
Good 71 17.75%
Normal 72 18%
WORST 35 8.75%
DONT KNOW 187 46.75%
TOTAL 400 100%
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No of Respondents
Best, 35, 9%
Good, 71, 18%
Normal, 72,
18%
WORST, 35,
9%
DONT KNOW,
187, 46%
Best
Good
Normal
WORST
DONT KNOW
15(c) (4) ORASAY BY ENVIRONMENT:
Reason: to check the preference of institute according to environment.
Analysis: around 67% have no idea about environment at ORASAY.
Particulars No of Respondents In Percentage
Best 45 11.25%
Good 30 7.5%
Normal 42 10.5%
Worst 15 3.75%
Dont know 268 67%
TOTAL 400 100%
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No of Respondents
Best, 45, 11%
Good, 30, 8%
Normal, 42,
11%
WORST, 15,
4%DONT KNOW,
268, 66%
Best
Good
Normal
WORST
DONT KNOW
16) Have you done any course related with computer?
Reason: to check the percent of student already done some course related with
computer.
Analysis : 42% of respondent have done course related with computer.
Internet Opinion No of Respondents In Percentage
Yes 168 42%
No 232 58%
Total 400 100%
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Yes
No of
Respondents,
168, 100%
In Percentage,
42%, 0%
No of Respondents
In Percentage
17) From which institute you done the computer course?
Reason: to find which is the most preferable institute.
Analysis : out of 168 , 64 respondent done their course from APTECH.
Particulars No of respondents In percentage
Aptech 64 16%Arena 40 10%
Ncr 11 2.75
Orasay 19 4.75
Other 34 66.65%
Total 168 100%
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Particulars, 0,
0%
Aptech, 64,
16%
Arena, 40, 10%
Ncr, 11, 3%
Orasay, 19, 5%
Other, 266,
66%
Particulars
Aptech
Arena
Ncr
Orasay
Other
18) What do you think about the current status of IT in Pakistan?
Reason: to check the satisfaction among student about IT.
Analysis : the large group of sample is satisfy with current status of IT in
Pakistan.
Particulars No of Respondents In Percentage
Best 117 29.25%
Good 125 31.25
Normal 100 25%
Worst 38 9.5%
Dont know 20 5%TOTAL 400 100%
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No of Respondents
Best, 117, 29%
Good, 125,
31%
Normal, 100,
25%
WORST, 38,
10%
DONT KNOW,
20, 5%
Best
Good
Normal
WORST
DONT KNOW
19) Do you wish to select your career in IT ?
Reason: to check preference about career selection.
Analysis : around 41.75% are interested to have career in IT.
Internet Opinion No of Respondents In Percentage
Yes 167 41.75%
No 233 58.25
Total 400 100%
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Yes
No of
Respondents,
167, 100%
In Percentage,
41.75%, 0%
No of Respondents
In Percentage
20) Have you ever attended free seminar in APTECH?
Reason: to check percent of student attend seminar at APTECH.
Analysis : only 16.75% are attend seminar at APTECH.
Internet Opinion No of Respondents In Percentage
Yes 67 16.75%
No 333 83.25%
Total 400 100%
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No of
Respondents,
67, 100%
In Percentage,
16.75%, 0%
No of Respondents
In Percentage
PROBLEM DEFINITION:
Among following attributes, which attribute has a significant INFLUENCE on APTECH.
COST
EDUCATION
ENVIRONMENT
TEST ON COST/FEES:HYPOTHESIS:
Ho : The cost of APTECH is equal to other institute.
H1 : The cost of APTECH is not equal to other institute.
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PREFERE-
NCE
SCALE
FREQUEN-
-CY
OBSERVED
PROBABIL-
ITY
OBSERVED
CUMULAT-
IVE
NULL
PROBABIL-
-ITY
NULL
CUMULAT-
IVE
ABSOLUTE
DIFFERE-
NCE
(a) (b)f/400
(c) (d)1/5
(e) F=|c-e|
BEST 153 153/400=0.3825
0.3825 0.2 0.2 0.1825
GOOD 128 128/400=0.32
0.7025 0.2 0.4 0.3025
NORMAL 49 49/400=
0.1225
0.825 0.2 0.6 0.2250
WORST 7 7/400=0.0175
0.8425 0.2 0.8 0.0425
DONT
KNOW63 63/400=
0.1575
1 0.2 1 0
400
By applying KOLMOGOROV SMIRNOV TEST
Step 1: define hypothesis:
Ho : The cost of APTECH is equal to other institute.
H1 : The cost of APTECH is not equal to other institute.
Step 2: define level of significance
n= 400Where, n represent number of possibilities.
In parametric test these # of possibilities are total number of respondents
Value from test= 0.3025
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= 5%
tabulated value = 0.068
Step 3:
0.3025
0.95 0.05
0.068
Decision:
The highest absolute difference among rating as stated in above table is given to average
is 0.3025 .
Rule: > , fail to reject null hypothesis
The tabulated value = 0.068 at 95% significance level.
Therefore, we reject null hypothesis.
Conclusion:
The cost/fees is a significant factor in influencing the prospective student of APTECH
because the above calculation and evaluation gives us an idea that the rating given to cost
is not equally distributed.
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TEST ON EDUCATION
HYPOTHESIS:
Ho : The education quality of APTECH is equal to other institute.
H1 : The education quality of APTECH is not equal to other institute
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By applying KOLMOGOROV SMIRNOV TEST
Step 1: define hypothesis:
Ho : The education quality of APTECH is equal to other institute.
H1 : The education quality of APTECH is not equal to other institute
Step 2: define level of significance
n= 400
PREFERE-
NCE
SCALE
FREQUEN-
-CY
OBSERVED
PROBABIL-
ITY
OBSERVED
CUMULAT-
IVE
NULL
PROBABIL-
-ITY
NULL
CUMULAT-
IVE
ABSOLUTE
DIFFERE-
NCE
(a) (b)
f/400
(c) (d)
1/5
(e) F=|c-e|
BEST 170 0425 0.425 0.2 0.2 0.225
GOOD 114 0.285 0.71 0.2 0.4 0.31
NORMAL 46 0.115 0.825 0.2 0.6 0.225
WORST 3 0.0075 0.8325 0.2 0.8 0.0325
DONT
KNOW67 0.1675 1 0.2 1 0
400
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Where, n represent number of possibilities.
In parametric test these # of possibilities are total number of respondents
Value from test= 0.31
= 5%
tabulated value = 0.068
Step 3:
0.31
0.95 0.05
0.068
Decision:
The highest absolute difference among rating as stated in above table is given to average
is 0.31
Rule: > , fail to reject null hypothesis
The tabulated value = 0.068 at 95% significance level.
Therefore, we have reject null hypothesis.
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Conclusion:
The education quality is a significant factor in influencing the prospective student of
APTECH because the above calculation and evaluation gives us an idea that the ratinggiven to education is not equally distributed.
TEST ON ENVIRONMENT:
HYPOTHESIS:
Ho : The environment of APTECH is equal to other institute.
H1 : The environment of APTECH is not equal to other institute
PREFERE-
NCE
SCALE
FREQUEN-
-CY
OBSERVED
PROBABIL-
ITY
OBSERVED
CUMULAT-
IVE
NULL
PROBABIL-
-ITY
NULL
CUMULA
T-IVE
ABSOLUTE
DIFFERE-
NCE
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= 5%
tabulated value = 0.068
Step 3:
0.235
0.95 0.05
0.068
Decision:
The highest absolute difference among rating as stated in above table is given to average
is 0.235
Rule: > , fail to reject null hypothesis
The tabulated value = 0.068 at 95% significance level.
Therefore, we have reject null hypothesis.
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Conclusion:
The environment is a significant factor in influencing the prospective student of APTECH
because the above calculation and evaluation gives us an idea that the rating given toenvironment is not equally distributed.
Key Findings
Analysing the collected data is very essential for arriving at any conclusion.During the process of analysis we found out that many students do get
influenced by awareness of IT & APTECH, they consider this factor a lot
while deciding the college for the admission.
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Other important factors which student consider before taking admission
are; course fees, placement records, academic specialisation available
and industry interface or exposure provided to students.
We have also found out that APTECH has introduced sudden hike in the
course fees and with which students are not comfortable, since as
mentioned earlier course fees is one of the main factors considered by
students while taking admission.
In this project we have also mentioned the areas where improvement is
required in APTECH according to its students.
The study conducted on the satisfaction level of awareness of IT & APTECH reveals
following findings.
It is found that the number of respondents constituting 60% males and 40%
females who have a computer.
It was found in the study that majority of respondents have 30.5% of laptop, It
was found in the study that majority of respondents have69.25%of personal
computer and 1 % having PDA .
It found that 15% of respondents using Acer brands of computers, 17.25% of
them using Compaq brand of computer, 42.25% of them are using Dell brands
of computer, 17% of them using HP brand of computer, & 8.5% of them using
other brands of computers.
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It was found that 62.5% of the respondents using internet at home, 31.5 % of
the respondents using internet at institute, 1.75% of the respondents using
internet at internet cafe and 4.25 % of the respondents using internet at other.
It was found that 13.5% of respondents spend less than on 1 hour computer,
23 % of respondents spend 1 hour on computer, 29 % of respondents spend 2
hour on computer, 25.75 % of respondents spend 3 hour on computer & 8.75
% of respondents spend other hour on computer.
It was found that 37.5% of respondents have the operating skill of window,
16% of respondents have the operating skill of database, 22.5% of respondents
have the operating skill of spread sheet,7.5% of respondents have the operating
skill of word processing, 12.5% of respondents have the operating skill of
graphic, 4% of respondents have the operating skill of other.
It was found that 66.5% of the respondents agree that barrier to use computer,
12.5% of the respondents agree that barrier to use computer,16% of the
respondents agree that barrier to use computer,5% of the respondents agree
that barrier to use computer.
It is found that 92 % of the people have using internet , 8% of the people are
not using internet
. It was found that 51% of respondents use service by ptcl, 23.75% of
respondent use service by wateen, 8% of respondent use srvices by wi-tribe,
12.25% of respondent use service by world call & 5% of respondent use
service by others.
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It was found that 7.25% of respondents are using 64kbps speed of internet,
22.25% of respondents are using 128kbps speed of internet, 22.5% of
respondents are using 256kbps speed of internet, 36.75% of respondents are
using 512kbps speed of internet, 11.25% of respondents are using other kbps
speed of internet.
It was found that 23.75% of respondents spend less than on 1 hour computer,
16.5 % of respondents spend 1 hour on computer, 27.75 % of respondents
spend 2 hour on computer,21 % of respondents spend 3 hour on computer &
44 % of respondents spend other hour on computer.
Here it was found that 30% of the respondents using internet for chatting
purpose, 20% of the respondents using internet for surfing purpose, 15% of the
respondents using internet for social networking purpose, 25% of
respondents using internet for studying purpose, 10% of the respondents using
internet for other purpose
It was found that 23% of respondents are agree to barrier of internet ,39.25%
of respondents are agree to barrier of internet, 22.75% of respondents are agree
to barrier of internet & 15% of respondents are agree to barrier of internet
It was found that 32.5% of respondents are know aptech,. 35% of respondents
know Areena. 19.5% of respondents know Ncr, 8% of respondents know
Orasay, 5% of respondents know other.
It is found that 41.75 % of the people willing to select their career in IT ,
58.25% of the people are not willing to choose IT.
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Conclusion
As mentioned earlier Pakistani government has allowed FDI in our
education system, there is lot of market and opportunity available for
outsider big investors and domestic investors.
. As far as investment in APTECH is concerned we have analysed that
most of factors and variables are supporting the investment decision but as
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new issue of fees hike has aroused unexpectedly we would suggest the
waiting period of 12 to 18 months. This is to certify that as does this fee
hike is hampering admissions at APTECH or not, and also to see what
effects are generated on placement.
We have suggested that substantial part of this investment must flow into
improvement of infrastructure and facilities at APTECH.
QuestionnaireQ.No1: do you have computer at you home?
1. Yes 2. No
Q.No2: which type of computer you have?1.laptop 2.personal computer 3
other.
Qno3: which brand of computer do you use?1. ACER 2. COMPAQ 3. Dell
.
Q no. 4: where do you use computer?
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1. at home 2. at institute 3other..
Q.No5: How much time do you spend on computer?1. Less than one hour 2. One hour 3. Two hour 4. hour5. other
Q.No6: Indicate your operating skill level as a user?1) Window or other operating system2) Database3) Spread sheet4) Word processing
5) Graphic designing6)other
Q.No7: In your opinion what are the barriers to use computer in general?
1.Too busy 2. Difficult to use 3. Cost of computer is too high.
4. Other..
Q.No8: Do you have internet?1. Yes 2.No
Q no.9: which service of internet do you use?1. P.T.C.L 2. Wateen 3. Wi-tribe 5. other .
Q No 10: what is the speed of your internet?1. 64 kbps 2. 128 kbps 3. 256 kbps 4. 512 kbp
other
Q.No11: How much time do you spend on using internet?
1. Less than one hour 2. One hour 3. Two hour 4. Three ho5. other.
Q.No12: For what purpose do you use internet?
1. Chatting 2.Surfing 3. Social Networking 4. Studying 5. other
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Q.No13: What are the barriers to use internet?
1. Difficult to to use 2. Security and privacy
3. Internet connection cost is too high. 4. other..
Q. No 14: How many computer institute do you know?1. Aptech 2. NCR 3. Orasay 4. Areena 5.other.
Q no 15: how would you rate the following institute?By cost:
Aptech: 1. Best 2.Good 3.Normal 4.Worst 5. DknowAreena: 1. Best 2.Good 3.Normal 4.Worst
Dont knowNCR : 1. Best 2.Good 3.Normal 4.WorsDont knowOrasay: 1. Best 2.Good 3.Normal 4.Worst Dont know
By education:Aptech: 1. Best 2.Good 3.Normal 4.Worst Dont knowAreena: 1. Best 2.Good 3.Normal 4.Worst Dont know
NCR : 1. Best 2.Good 3.Normal 4.WorsDont knowOrasay: 1. Best 2.Good 3.Normal 4.Worst Dont know
By environment:Aptech: 1. Best 2.Good 3.Normal 4.WoDont knowAreena: 1. Best 2.Good 3.Normal 4.WorDont knowNCR : 1. Best 2.Good 3.Normal
Dont knowOrasay: 1. Best 2.Good 3.Normal 4.WoDont know
Q no 16: have you done any course related with computer?
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1. yes 2. no(go to Q no 18)
Qno 17: from which institute you done the computer course?1. Aptech 2. NCR 3. Orasay 4. Areena 5.other.
Q.No18: What do you think about the current status of IT in pakistan?1. Best 2.Good 3.Normal 4.Worst
Q.No19: Do you wish to select your career in IT ?1. YES 2.NO
Q. No 20: Have you ever attended free seminar in Aptech?1. Yes 2. No
Q. No 21: Aptech offers which type of study in computer ?1. Software 2. telecom 3. Networking
4.Graphic 5. All of above
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
NAME: . GENDER: mafemale
Age : 15-20 230 above
e-mail : . Phone:..