A game-changing company that reinvented communication.
It invented the spell checker, grammar checker, and laptop word-processor
In 1989 they earned $500 million in revenue
“Many people believe that the typewriter and word-processor business is a buggy-whip industry, which is far from true. There is still a strong market for our products in the United States and the world.”
let’s start a business
Forget the business plan, go get validation to see if you have a good idea
you don’t need an expensive credit card terminal to take a payment
you don’t need to hire
people
you don’t need a building or pay for an entire
office
now lets celebrate!
we don’t need a
taxi
we don’t need to stay at a hotel
we don’t have to go to a
restaurant
Physical fitness has been disrupted
The Movie industry has been disrupted
The fashion industry has been disrupted
The education industry has been disrupted
The dating industry has been disrupted
our world has been
disrupted
80,000 text messages
35,000,000 missed phones
calls
the pope’s inauguration
2 out of 3 service professionals in the US use some sort of Social media
A mcKinsey report predicts that services firms will be earning 40% of revenue from digital platforms in the next 5 years
Companies that are purposefully different are the companies we like to talk about.
I Would Do Anything For a Like But I won’t Do That
Sticks don’t work anymore Try Carrots
A campaign to try and reduce drug use did the opposite. Don’t tell people what to do.
People only go online for two reasons;
to solve a problem or to entertain themselves.
Quit telling people to share what you create. Create something people want to share.