![Page 1: ibeacons in retail - Auckland retail summit 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555eb44ad8b42a08408b5267/html5/thumbnails/1.jpg)
iBeaconsNew opportunity for retail
![Page 2: ibeacons in retail - Auckland retail summit 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555eb44ad8b42a08408b5267/html5/thumbnails/2.jpg)
Customers need you
• Customers want to buy from you !
• But sometimes it’s too hard
But not in the way they used to
![Page 3: ibeacons in retail - Auckland retail summit 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555eb44ad8b42a08408b5267/html5/thumbnails/3.jpg)
Proximity vs Location• Both are useful and important
• Location generally by GPS
• Location not specific enough
• Location lacks context
![Page 4: ibeacons in retail - Auckland retail summit 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555eb44ad8b42a08408b5267/html5/thumbnails/4.jpg)
The rise of mobile
18.9% Increase in online sales over 2012
39.7% increase in mobile traffic
$135.27 average online order
http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/black-friday-report-2013.pdf
Black Friday sales in the USA 2013
![Page 5: ibeacons in retail - Auckland retail summit 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555eb44ad8b42a08408b5267/html5/thumbnails/5.jpg)
![Page 6: ibeacons in retail - Auckland retail summit 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555eb44ad8b42a08408b5267/html5/thumbnails/6.jpg)
![Page 7: ibeacons in retail - Auckland retail summit 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555eb44ad8b42a08408b5267/html5/thumbnails/7.jpg)
![Page 8: ibeacons in retail - Auckland retail summit 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555eb44ad8b42a08408b5267/html5/thumbnails/8.jpg)
![Page 9: ibeacons in retail - Auckland retail summit 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555eb44ad8b42a08408b5267/html5/thumbnails/9.jpg)
![Page 10: ibeacons in retail - Auckland retail summit 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555eb44ad8b42a08408b5267/html5/thumbnails/10.jpg)
![Page 11: ibeacons in retail - Auckland retail summit 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555eb44ad8b42a08408b5267/html5/thumbnails/11.jpg)
Drive more customers into your stores
![Page 12: ibeacons in retail - Auckland retail summit 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555eb44ad8b42a08408b5267/html5/thumbnails/12.jpg)
Enhance the in-store experience
![Page 13: ibeacons in retail - Auckland retail summit 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555eb44ad8b42a08408b5267/html5/thumbnails/13.jpg)
Support customers to get product information
![Page 14: ibeacons in retail - Auckland retail summit 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555eb44ad8b42a08408b5267/html5/thumbnails/14.jpg)
![Page 15: ibeacons in retail - Auckland retail summit 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555eb44ad8b42a08408b5267/html5/thumbnails/15.jpg)
![Page 16: ibeacons in retail - Auckland retail summit 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555eb44ad8b42a08408b5267/html5/thumbnails/16.jpg)
Know your customers
![Page 17: ibeacons in retail - Auckland retail summit 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555eb44ad8b42a08408b5267/html5/thumbnails/17.jpg)
Discover how your physical stores contribute to online sales
![Page 18: ibeacons in retail - Auckland retail summit 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555eb44ad8b42a08408b5267/html5/thumbnails/18.jpg)
Waitrose
• Supermarket chain
• Push message with personal welcome
• Scanning bar codes for product info
• Call for staff assistance incl. who, where and
what the like
• Location sensitive discounts
![Page 19: ibeacons in retail - Auckland retail summit 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555eb44ad8b42a08408b5267/html5/thumbnails/19.jpg)
Permission = Trust• Get the EXPLICIT permission of your customers
![Page 20: ibeacons in retail - Auckland retail summit 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555eb44ad8b42a08408b5267/html5/thumbnails/20.jpg)
Early adopters
• Apple
• Macy’s - Shopkick
• Major League Baseball
![Page 21: ibeacons in retail - Auckland retail summit 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555eb44ad8b42a08408b5267/html5/thumbnails/21.jpg)
What are iBeacons
![Page 22: ibeacons in retail - Auckland retail summit 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555eb44ad8b42a08408b5267/html5/thumbnails/22.jpg)
iOS vs Android
![Page 23: ibeacons in retail - Auckland retail summit 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555eb44ad8b42a08408b5267/html5/thumbnails/23.jpg)
Nathan Donaldson
www.boost.co.nz
nz.linkedin.com/in/nathandonaldson/